农业食品与水产加工
烧酒市场
Soju Market
烧酒市场：2026年市场规模约为57.6亿美元，2031年市场规模约为72.9亿美元；预测期复合年增长率为4.80%；当前最大市场为亚太地区；增长最快的市场为北美。
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更新时间2026-08-27
内容类型市场研究报告
市场研究正文
规模、增长、细分、驱动因素与关键问题
内容模板：完整版
当前质量分 100.00，审核状态 accepted。结构化字段已按 RoboInd 内容层级组织。
核心结论
烧酒市场：2026年市场规模约为57.6亿美元，2031年市场规模约为72.9亿美元；预测期复合年增长率为4.80%；当前最大市场为亚太地区；增长最快的市场为北美。
市场走势
市场规模变化
预测期复合增长率 CAGR4.8%机构预测 · 2031
结构化指标
| 指标 | 年份 | 数值 | 性质 |
|---|---|---|---|
| 复合年增长率 | 2031 | 4.8% | 机构预测 |
| 市场规模 | 2026 | USD 5.76 billion | 机构预测 |
| 市场规模 | 2031 | USD 7.29 billion | 机构预测 |
细分市场份额
市场结构
| 维度 | 细分项 | 年份 | 份额 |
|---|---|---|---|
| alcohol_content | the 15–20% ABV tier | 2025 | 67.920% |
| distribution_channel | off-trade channels | 2025 | 68.830% |
| flavor_type | classic original soju | 2025 | 51.840% |
| geography | Asia-Pacific | 2025 | 96.140% |
| price_tier | standard soju | 2025 | 53.880% |
| product_type | diluted soju | 2025 | 63.270% |
关键结论
- alcohol_content 维度中，the 15–20% ABV tier 在 2025 年的公开份额为 67.92%。
- distribution_channel 维度中，off-trade channels 在 2025 年的公开份额为 68.83%。
- flavor_type 维度中，classic original soju 在 2025 年的公开份额为 51.84%。
- geography 维度中，Asia-Pacific 在 2025 年的公开份额为 96.14%。
- price_tier 维度中，standard soju 在 2025 年的公开份额为 53.88%。
- product_type 维度中，diluted soju 在 2025 年的公开份额为 63.27%。
主要参与者
- HiteJinro Co., Ltd.
- Muhak Co., Ltd.
- Daesun Distilling Co., Ltd.
- Kumbokju Co., Ltd.
- Lotte Corporation
增长驱动因素
| 因素 | 影响 CAGR | 地区相关性 | 影响周期 |
|---|---|---|---|
| Global Expansion of Korean Culture and Cuisine | +1.200% | Global, concentrated in North America, Southeast Asia | Long term (≥ 4 years) |
| Rising Consumer Preference for Lower-ABV Alcoholic Beverages | +0.800% | Global, particularly North America, Japan, South Korea | Medium term (2–4 years) |
| Flavor Innovation Expanding Appeal Among Younger Consumers | +0.700% | North America, Japan, China, Southeast Asia | Medium term (2–4 years) |
| Growing Global Soju Exports and Premium Product Positioning | +0.800% | Global, led by North America and Europe | Long term (≥ 4 years) |
| Increasing Adoption of Soju in Cocktail Culture | +0.500% | North America, Singapore, Australia | Medium term (2–4 years) |
| Expansion of Foodservice and Hospitality Channels for Korean Cuisine | +0.400% | North America, Europe, Southeast Asia | Short term (≤ 2 years) |
市场制约因素
| 因素 | 影响 CAGR | 地区相关性 | 影响周期 |
|---|---|---|---|
| Declining Alcohol Consumption and Changing Drinking Habits in South Korea | -0.700% | South Korea (primary), indirect impact on global producer revenues | Medium term (2–4 years) |
| Cross-Border Alcohol Regulations and Excise Tax Complexity | -0.600% | North America, select Asia-Pacific markets | Medium term (2–4 years) |
| Volatility in Raw Material and Packaging Costs | -0.500% | Global, concentrated in South Korean production | Short term (≤ 2 years) |
| Competition from Local Spirits and Established Alcoholic Beverage Categories | -0.500% | North America (whiskey), Japan (sake), China (baijiu), Europe (gin/vodka) | Long term (≥ 4 years) |
报告关注的关键问题
What is the projected size of the Soju market by 2031?
The Soju market is forecast to reach USD 7.29 billion by 2031, growing from USD 5.76 billion in 2026 at a 4.80% CAGR.
Which soju product type is growing fastest?
Distilled soju is forecast to grow at a 6.18% CAGR from 2026 to 2031, supported by premiumization and export demand.
Which flavored soju product is gaining popularity?
Fruit-flavored soju is forecast to grow at a 6.46% CAGR from 2026 to 2031.
What is the main challenge facing soju producers?
Domestic alcohol spending in South Korea declined 9% year over year in the first quarter of 2026, which increases the need for export growth.
市场概览
- 增长最快市场：北美
- 最大市场：亚太地区
- 市场集中度：高
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查看来源：Mordor Intelligence
查看来源：Mordor Intelligence