农业食品与水产加工
燕麦基饮料市场（2026—2031）
Oat-Based Beverages Market
燕麦基饮料市场预计从2026年的20.5亿美元扩大至2031年的40.1亿美元，预测期复合年增长率为8.01%。欧洲为当前最大市场，亚太地区增长最快。
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更新时间2026-09-10
内容类型市场研究报告
市场研究正文
规模、增长、细分、驱动因素与关键问题
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核心结论
燕麦基饮料市场预计从2026年的20.5亿美元扩大至2031年的40.1亿美元，预测期复合年增长率为8.01%。欧洲为当前最大市场，亚太地区增长最快。
市场走势
市场规模变化
预测期复合增长率 CAGR8.01%机构预测 · 2031
结构化指标
| 指标 | 年份 | 数值 | 性质 |
|---|---|---|---|
| 复合年增长率 | 2031 | 8.01% | 机构预测 |
| 市场规模 | 2026 | USD 2.05 billion | 机构预测 |
| 市场规模 | 2031 | USD 4.01 billion | 机构预测 |
细分市场份额
市场结构
| 维度 | 细分项 | 年份 | 份额 |
|---|---|---|---|
| distribution_channel | off-trade outlets | 2025 | 93.060% |
| flavor_profile | unflavored oat beverages | 2025 | 68.960% |
| geography | Europe | 2025 | 37.690% |
| nature | conventional products | 2025 | 85.980% |
| packaging_type | aseptic cartons | 2025 | 48.050% |
| product_type | ready-to-drink oat milk | 2025 | 63.010% |
关键结论
- distribution_channel 维度中，off-trade outlets 在 2025 年的公开份额为 93.06%。
- flavor_profile 维度中，unflavored oat beverages 在 2025 年的公开份额为 68.96%。
- geography 维度中，Europe 在 2025 年的公开份额为 37.69%。
- nature 维度中，conventional products 在 2025 年的公开份额为 85.98%。
- packaging_type 维度中，aseptic cartons 在 2025 年的公开份额为 48.05%。
- product_type 维度中，ready-to-drink oat milk 在 2025 年的公开份额为 63.01%。
主要参与者
- Oatly Group AB
- Danone S.A.
- Campbell Soup Company (Pacific Foods)
- HP Hood LLC
- Califia Farms, LLC
增长驱动因素
| 因素 | 影响 CAGR | 地区相关性 | 影响周期 |
|---|---|---|---|
| Expansion of Plant-Based and Flexitarian Consumption | +2.000% | Global, concentrated in Europe and North America | Long term (≥ 4 years) |
| Growth in Barista and Specialty Coffee Applications | +1.800% | Europe, North America, Asia-Pacific, and Southeast Asia | Medium term (2-4 years) |
| Rising Awareness of Lactose Intolerance and Dairy Sensitivities | +1.200% | Asia-Pacific, Middle East and Africa, and South America | Long term (≥ 4 years) |
| Growing Demand for Clean-Label and Naturally Positioned Oat Beverages | +0.800% | North America and Europe | Medium term (2-4 years) |
| Rising Demand for Convenient Ready-to-Drink Beverage Options | +1.000% | Global, strongest in Asia-Pacific and North America | Medium term (2-4 years) |
| Aseptic Formats Supporting Wider Oat Beverage Distribution | +0.700% | Asia-Pacific, South America, and Middle East and Africa | Long term (≥ 4 years) |
市场制约因素
| 因素 | 影响 CAGR | 地区相关性 | 影响周期 |
|---|---|---|---|
| Higher Production Costs Compared with Conventional Dairy | -1.500% | Global | Long term (≥ 4 years) |
| Oat Harvest Volatility and Limited Food-Grade Oat Availability | -0.900% | North America and Europe | Medium term (2-4 years) |
| Gluten Cross-Contact Risks and Mycotoxin-Control Requirements | -0.500% | Europe and North America | Medium term (2-4 years) |
| Dependence on Aseptic Packaging and Filling Capacity | -0.400% | Asia-Pacific and South America | Short term (≤ 2 years) |
报告关注的关键问题
What is driving demand for oat-based beverages?
Dairy-free demand, flexitarian purchasing, specialty coffee use, lactose intolerance awareness, and clean-label preferences are supporting uptake.
Which region has the strongest growth outlook for oat-based beverages?
Asia-Pacific is projected to expand at an 11.60% CAGR between 2026 and 2031
What challenges do oat-based beverage producers face?
Higher production costs, food-grade oat supply risk, compliance requirements, and dependence on aseptic filling capacity remain important challenges.
Which channel is forecasted to grow fastest for oat-based beverages?
On-trade sales through cafés, restaurants, hotels, and foodservice are projected to grow at an 11.06% CAGR through 2031.
市场概览
- 增长最快市场：亚太地区
- 最大市场：欧洲
- 市场集中度：中等
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查看来源：Mordor Intelligence
查看来源：Mordor Intelligence