农业食品与水产加工
中国猕猴桃市场
China Kiwi Market
中国猕猴桃市场：2025年市场规模约为36.1亿美元，2031年市场规模约为45.2亿美元；预测期复合年增长率为3.31%。
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更新时间2026-08-05
内容类型市场研究报告
市场研究正文
规模、增长、细分、驱动因素与关键问题
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中国猕猴桃市场：2025年市场规模约为36.1亿美元，2031年市场规模约为45.2亿美元；预测期复合年增长率为3.31%。
市场走势
市场规模变化
预测期复合增长率 CAGR3.31%机构预测 · 2031
结构化指标
| 指标 | 年份 | 数值 | 性质 |
|---|---|---|---|
| 复合年增长率 | 2031 | 3.31% | 机构预测 |
| 市场规模 | 2025 | USD 3.61 billion | 基准/历史 |
| 市场规模 | 2026 | USD 3.84 billion | 机构预测 |
| 市场规模 | 2031 | USD 4.52 billion | 机构预测 |
主要参与者
- Zespri Group Ltd.
- Joy Wing Mau
- Goodfarmer
- Pagoda
- Xianfeng Fruit
增长驱动因素
| 因素 | 影响 CAGR | 地区相关性 | 影响周期 |
|---|---|---|---|
| Rising health and immunity-oriented fruit consumption | +1.200% | National, concentrated in first-tier and second-tier cities | Medium term (2-4 years) |
| Premiumization of imported and gold kiwifruit | +0.900% | National, with premium demand centered in Beijing, Shanghai, Guangzhou, and Chengdu | Long term (≥ 4 years) |
| Expansion of online grocery and social-commerce distribution | +0.800% | National, with supply benefits concentrated in Shaanxi and Sichuan | Short term (≤ 2 years) |
| Growth of domestic orchard productivity and cultivar improvement | +0.700% | Second-tier and third-tier cities in Central and Western China | Medium term (2-4 years) |
| Secondary-city adoption of premium fresh fruit | +0.500% | Shaanxi, Sichuan, and Henan | Long term (≥ 4 years) |
| Unauthorized expansion of proprietary gold cultivar plantings | +0.300% | Sichuan, Hubei, and Henan | Short term (≤ 2 years) |
市场制约因素
| 因素 | 影响 CAGR | 地区相关性 | 影响周期 |
|---|---|---|---|
| Short fresh-fruit shelf life and post-harvest spoilage | -0.400% | National, with the greatest effect in second-tier and third-tier cities far from production hubs | Medium term (2-4 years) |
| Phytosanitary risk from Pseudomonas syringae pv. actinidiae | -0.300% | Jiangxi, Sichuan, Anhui, and Henan | Long term (≥ 4 years) |
| Fragmented orchard quality and traceability standards | -0.300% | Shaanxi smallholder areas, Henan, and Guizhou | Medium term (2-4 years) |
| Cultivar intellectual-property enforcement and royalty leakage | -0.200% | Sichuan, Hubei, and Henan, with national effects on gold-fruit pricing | Short term (≤ 2 years) |
报告关注的关键问题
What is the size of the China kiwi market?
The China kiwi market size was estimated at USD 3.61 billion in 2025 and USD 3.84 billion in 2026.
What is driving demand for kiwifruit in China?
Health-focused consumption, premium gold fruit, online retail, and growth in lower-tier cities are supporting demand.
Which country supplies most kiwifruit to China?
New Zealand accounted for 99.3% of China’s kiwifruit import volume in 2025.
What are the main risks facing kiwi growers in China?
Cold chain gaps, spoilage, fragmented quality standards, and bacterial canker from Pseudomonas syringae pv. actinidiae are key risks.
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查看来源：Mordor Intelligence
查看来源：Mordor Intelligence