美国糖果市场
美国糖果市场：2025年市场规模约为593.8亿美元，2031年市场规模约为844.4亿美元；预测期复合年增长率为6.12%。
市场研究正文
规模、增长、细分、驱动因素与关键问题
当前质量分 100.00，审核状态 accepted。结构化字段已按 RoboInd 内容层级组织。
核心结论
美国糖果市场：2025年市场规模约为593.8亿美元，2031年市场规模约为844.4亿美元；预测期复合年增长率为6.12%。
市场走势
结构化指标
| 指标 | 年份 | 数值 | 性质 |
|---|---|---|---|
| 复合年增长率 | 2031 | 6.12% | 机构预测 |
| 市场规模 | 2025 | USD 59.38 billion | 基准/历史 |
| 市场规模 | 2026 | USD 62.75 billion | 机构预测 |
| 市场规模 | 2031 | USD 84.44 billion | 机构预测 |
细分市场份额
市场结构
| 维度 | 细分项 | 年份 | 份额 |
|---|---|---|---|
| distribution_channel | supermarkets and hypermarkets | 2025 | 42.760% |
| packaging_type | single-serve products | 2025 | 47.280% |
| price_tier | mass products | 2025 | 65.730% |
| product_type | chocolates | 2025 | 47.220% |
关键结论
- distribution_channel 维度中，supermarkets and hypermarkets 在 2025 年的公开份额为 42.76%。
- packaging_type 维度中，single-serve products 在 2025 年的公开份额为 47.28%。
- price_tier 维度中，mass products 在 2025 年的公开份额为 65.73%。
- product_type 维度中，chocolates 在 2025 年的公开份额为 47.22%。
主要参与者
- Mars, Incorporated
- The Hershey Company
- Mondelez International, Inc.
- Ferrero International S.A.
- Chocoladefabriken Lindt & Sprüngli AG
增长驱动因素
| 因素 | 影响 CAGR | 地区相关性 | 影响周期 |
|---|---|---|---|
| Innovative flavours and formats driving product trials | +1.200% | National, strongest in urban metros and specialty retail corridors | Medium term (2–4 years) |
| Seasonal gifting and festive consumption boosting sales | +1.500% | National, with elevated concentration in suburban and mid-market mass retail | Short term (≤ 2 years) |
| Premium and artisanal confectionery gaining consumer interest | +1.300% | Coastal and urban markets; broadening to national through grocery and DTC channels | Medium term (2–4 years) |
| Social media marketing accelerates product discovery | +0.900% | National, disproportionate impact in 18–34 age demographics across all geographies | Short term (≤ 2 years) |
| Growing demand for novelty and limited-edition launches | +0.800% | National, with Gen Z and Millennial concentration in metropolitan areas | Medium term (2–4 years) |
| Convenience-driven snacking supports impulse confectionery purchases | +0.700% | National, with outsized growth in convenience and travel retail corridors | Short term (≤ 2 years) |
市场制约因素
| 因素 | 影响 CAGR | 地区相关性 | 影响周期 |
|---|---|---|---|
| Rising health concerns over sugar consumption | -1.200% | National; stronger among higher-income and college-educated demographics | Long term (≥ 4 years) |
| Volatile cocoa and sugar prices impact margins | -1.000% | National; most acute for mid-tier manufacturers with limited hedging capability | Medium term (2–4 years) |
| Stringent food labeling and regulatory requirements | -0.600% | National; compliance burden concentrated in mainstream and reformulating segments | Medium term (2–4 years) |
| Consumer shift toward healthier snack alternatives | -0.900% | National; outpaced by strong in snack bars, specialty, and BFY confectionery formats | Long term (≥ 4 years) |
报告关注的关键问题
What is the projected size of the United States confectionery market?
The United States confectionery market is valued at USD 62.75 billion in 2026 and is projected to reach USD 84.44 billion by 2031, growing at a 6.12% CAGR.
Which product category leads confectionery sales in the United States?
Chocolates are the largest product category, with a 47.22% share in 2025. Their position reflects strong household penetration, established brand loyalty, and seasonal gifting demand.
Which confectionery segment is growing the fastest?
Snack bars are the fastest-growing product segment, with a projected CAGR of 6.88% through 2031. Protein-focused products are supporting demand for functional snacking occasions. Quest generated USD 863 million in net sales in fiscal 2025.
Why are premium confectionery products growing faster than mass products?
Premium products are forecast to grow at a 6.93% CAGR as consumers continue to spend on preferred treats and gifting occasions. The National Confectioners Association reported that 51% of consumers would pay more for a favorite confectionery item.
市场概览
- 市场集中度：中等
查看来源：Mordor Intelligence