Africa Yogurt Industry

Africa Yogurt Market Analysis

The Africa Yogurt Market size is estimated at USD 1.57 billion in 2025, and is expected to reach USD 2.11 billion by 2030, at a CAGR of 6.06% during the forecast period (2025-2030).

The pandemic COVID-19 affected the yogurt market but positively with the growing health-consciousness in the African region. Key players are offering products with organic and natural ingredients. African yogurt manufacturer Chirri uses fresh organic milk, couscous, and real fruits to make century-old African-style yogurt. The product does not have added artificial colors, flavors, and sweeteners, which makes it a perfect choice for active and health-conscious users.

• Increasing awareness of the health benefits of yogurt acts as a catalyst for the growth of the African yogurt market. Drinkable yogurt is the fastest-growing segment in South Africa. The rise in disposable incomes, coupled with an increase in demand for convenience food and growing awareness of yogurt's health benefits, drives the growth of this market.

Africa Yogurt Market Trends

Growing Demand for Probiotic Food

The high prevalence of digestive disorders drives the demand, for probiotic foods, across various consumer groups. Globally, yogurt, in both spoonable and drinkable forms in different flavors, is the most preferred probiotic food. African yogurt market is mainly driven by the health benefits associated with consuming yogurt and increasing awareness among people about losing weight. Other factors supporting the market growth are the expansion of the retail market in various regions and the lower lactose content for lactose-intolerant consumers willing to eat dairy products. Some of the major players spreading awareness and promoting the consumption of spoonable and drinkable yogurt include Yakult, Danone, Nestle, and Chobani.

South Africa Holds a Major Market Share

The African yogurt market has been geographically segmented into South Africa, Nigeria, Egypt, and the Rest of Africa. Wherein South Africa holds a major market share in the region. Drinkable yogurt is gaining popularity and contributing to the market growth in the region due to the rising health consciousness among consumers. The consumers in this region switch brands seeking value for money. Emerging markets like South Africa are driving the growth of yogurts. Kenya is another major market in the region. Several dairy processing companies manufacture yogurt products in Kenya. Bookside Dairy Brooksidetains a huge share of around 50 % of the yogurt market due to its strong brand and the recent acquisition of smaller processing firms. They are followed by Sameerv Ltd, processing Daima and new Kenya Cooperative creameries.

Africa Yogurt Industry Overview

The vendors compete for innovation, pricing, and distribution, to stay competitive in the business. The cash-strapped consumers in this region look for promotional deals and switch brands to get value for their money. So the companies are focused on this aspect. Private labels are expected to increase their market share during the forecast period. Some of the major players in the African yogurt market are Viju Industries Nigeria Limited, Danone Southern Africa (Pty) Ltd, Fage, Yakult Honsha Co. Ltd, and Nestle.

Africa Yogurt Market Leaders

Africa Yogurt Market News

• In 2021, Chobani LLC launched new flavors of zero sugar yogurt. According to the company, these new flavors are Mixed Berry and Strawberry, respectively. The strategy behind the new launch and product innovation is to offer consumers a sugar-free product so that the company can target diabetic patients, and also this specific strategy will enable the company to expand the business and enlarge the company's product portfolio.
• In June 2021, General Mills and Mars Inc.'s new mashup were Yoplait Skittles, a limited-edition yogurt launched in June that is designed to taste like Skittles candies. Available in 6-oz cups containing 160 calories each, the yogurt comes in three varieties: Original Skittles, Wild Berry Skittles, and Skittles Smoothies.
• In April 2021, General mills announced the launch of yogurt that will pack more protein per cup than any other on the market. The new yogurt, called Ratio: Protein, follows the company's introduction of Ratio: Keto, which targets consumers tracking their three macronutrients: fat, protein, and carbohydrate. It's the latest in a series of yogurt launches at General Mills, targeting consumers with very specific dietary or taste preferences.