EU Omega-3 Market

EU Omega-3 Products Market Analysis

The Europe Omega-3 Products Market is expected to register a CAGR of 7% during the forecast period.

• Omega-3 fatty acids, especially eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA), are essential nutrients for humans as they help in proper development, growth, and immunity. Consumption of omega-3 products on daily basis decreases the risk of irregular heartbeats by reducing cholesterol and triglyceride levels in the body. Owing to this, consumer demand for omega-3 products like supplements, functional food, as well as baby food is increasing in the region.
• The demand for omega-3-rich products has been increasing in recent years, especially in Europe, where there is a growing trend towards health consciousness and healthy eating habits. To meet this demand, many market players have been launching new omega-3-rich products in the European market, including supplements, functional foods, and beverages. This trend is likely to continue as consumers become increasingly aware of the health benefits of omega-3s and seek out products that contain them.
• With the increasing popularity of plant-based and vegan diets, many consumers may find it difficult to obtain adequate levels of EPA and DHA. However, several plant-based sources of omega-3 fatty acids are available in the market. Chia seeds are a particularly rich source of alpha-linolenic acid (ALA), a type of omega-3 fatty acid that the body can convert into EPA and DHA.
• In addition to chia seeds, other plant-based sources of ALA include flaxseeds, hemp seeds, and walnuts. In recent years, there has been a surge in the development of new plant-based sources of omega-3 fatty acids. For example, some companies are producing omega-3 supplements from microalgae, a more sustainable and eco-friendly option than traditional fish oil supplements. Other companies are exploring using genetically modified crops, such as soybeans and canola, engineered to produce high levels of EPA and DHA.
• In June 2021, France-based Polaris company launched Omegavie DHA 800 omega-3 ingredient from a vegan source, i.e., Schizochytrium sp. strain of microalgae. Over the medium term, market demand for omega-3 products is expected to increase owing to increasing demand for plant-based sources of omega-3 supplements and foods and increasing heart-related diseases.

EU Omega-3 Products Market Trends

Health Benefits Associated with Omega-3 Consumption

• Omega-3 fatty acids, particularly EPA and DHA, are essential in the human diet for proper growth, development, and good health. These are particularly good for heart health, joint and inflammation support, eye health, cognitive function, pregnancy and healthy child development, and immune function, among other benefits.
• Recently, deaths from cardiovascular disease have witnessed an increase in the region, though mortality rates have decreased. According to Office for National Statistics data 2021, England witnessed 38,683 deaths due to ischaemic heart disease. Consequently, consumer demand for healthy and functional food is increasing in the region. The market players are expanding their portfolios with mergers, acquisitions, and joint ventures.
• For instance, in November 2021, Huvepharma, a leading global animal and human health and nutrition company, started Huva Nutraceuticals, a joint venture for large-scale production of vegan omega-3 algal oils for food and beverage markets.

Germany Holds the Largest Market Share

• Consumers in the country are becoming aware of the importance of consumption of functional food and dietary supplements owing to changing climate, changing lifestyle, and increasing number of chronic diseases like cardiovascular diseases, obesity, and many more. Fish and seafood consumption in Germany is increasing owing to health benefits and rich sources of omega fats in it.
• The growing trend towards vegan and vegetarian diets is leading to an increased demand for plant-based sources of omega-3 fatty acids. As these diets typically exclude fish and seafood, rich sources of EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid), it can be challenging for vegans and vegetarians to obtain sufficient amounts of these important nutrients.
• As a result, there has been a rise in the availability of vegan omega-3 products in the market. Many of these products are derived from plant-based sources such as algae, flaxseeds, chia seeds, and hemp seeds. Some companies are also developing supplements that contain concentrated forms of EPA and DHA extracted from algae or other plant-based sources.
• Due to this, the demand for vegan omega-3 products is increasing in the region. The market players invented vegan omega- 3 supplements made from algae that give the same types of benefits and can be consumed by vegan consumers.
• For instance, in October 2022, the European Commission authorized DSM's newly launched plant-based omega-3 solution for consumption and use in fish and meat alternatives across the EU. According to DSM, the product will improve the nutritional profile of plant-based products and allow for next-generation products that mimic those of animal-based fish products.

EU Omega-3 Products Industry Overview

Europe's omega-3 products market is fragmented, with regional and global players dominating the market. Some prominent players in the market include Amway Corporation, Herbalife International of America, Inc., Unilever Plc, Sanofi SA, and Royal DSM. Due to increasing demand for functional food and ingredient products in the region, market players are launching new products with omega-3 ingredients. Additionally, mergers and acquisitions between the companies and joint ventures are also strengthening the portfolios of the products.

EU Omega-3 Products Market Leaders

EU Omega-3 Products Market News

• September 2022: Inspired Pet Nutrition launched Harrington's Wet Puppy Food. The product is available in chicken flavor. The product is made with salmon oil as a source of omega-3. The product is available in the United Kingdom.
• January 2022: Procter and Gamble Company launched the omega-3 Max supplement under its brand Seven Seas in the United Kingdom. The product contains essential fatty acids like EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) that help in heart, bone, and brain health.
• October 2021: Anpario Plc launched microalgae derived omega-3 supplement. The product is developed for use in all species, targeted at breeding animals and producers supplying enriched meat, milk, and eggs containing higher levels of omega-3 fatty acids.