Fruit & Vegetable Pieces and Powders Market

Fruits and Vegetables Pieces and Powder Market Analysis

The Fruit and Vegetable Pieces and Powders Market is expected to register a CAGR of 3.98% during the forecast period.

The rapid expansion of the processed and packaged food industry is expected to accelerate the demand for natural food additives, eventually driving the sales of fruit and vegetable pieces and powders. The global marketplace witnessed an increase in the extraction of bioactive compounds from fruits and vegetables as natural additives in the food industry. The increasing consumption of carbonated beverages, fruit juices, smoothies, functional beverages such as energy drinks, and others worldwide has also driven the market for fruit and vegetable pieces and powders. According to data published by "Beverage Digest," there was a surge in the retail sales of juices in the United States in 2021, which amounted to USD 20.9 billion. Demand for such products creates opportunities for the players offering fruit and vegetable pieces in the market.

Factors such as increased customer health awareness and the stringent regulations set by food regulatory bodies are resulting in a decline in the usage of artificial flavors and additives among food products, which, in turn, is boosting the market for natural fruit and vegetable ingredients. Due to the changing consumer trends and food preferences, fruit concentrates are witnessing an increasing application as substitutes for sugar in the bakery and confectionery sectors. Fruit concentrates are perceived as healthy ingredients to refined white sugar in baking recipes. This is one of the major factors strongly augmenting the sales of fruit concentrates worldwide. The major companies in the market are focused on innovative product launches to cater to the increasing demand from the end users and end-user industries for tailored formulations by using farm fresh fruits and vegetables.

Fruits and Vegetables Pieces and Powder Market Trends

Increase in Demand for Natural Ingredients in the Food and Beverage Industry

The rapid expansion of the processed and packaged food industry is expected to accelerate the demand for natural food additives, eventually driving the sales of fruit and vegetable extracts. As per data published by the International Food Information Council, the types of fortified foods searched by consumers in the United States in 2021 were fruit/vegetable juices (50%), dairy products (47%), breakfast cereals (46%), and bread (34%). The global marketplace has witnessed an increase in the extraction of bioactive compounds from fruits and vegetables to be utilized as natural additives for the food industry.

Natural ingredients, such as fruit and vegetable concentrates, are predicted to gain a higher share in the developing markets of Asia-Pacific during the forecast period. Including these natural concentrates in baby food can boost the market for fruit and vegetable ingredients globally, as food safety is the major concern in this segment. Henceforth, this rising awareness regarding the ingredients used in the products, coupled with increasing health consciousness and the use of natural and organic food products, is expected to favor the fruit and vegetable ingredients market in the future.

Europe to Dominate the Global Market

Europe offers a favorable geographical location for fruit and vegetable pieces and powders manufacturers, with well-developed transportation channels and well-situated food processors, and export facilities for transporting food vegetable powders and pieces to other EU countries. The demand for ingredients sourced from fruits and vegetables, like avocadoes, berries, and mangoes, is high in Europe. They form an important part of the local cuisines and staple food, such as bakery products.

There is an increased consumer preference for freeze-dried and frozen fruit and vegetable ingredients, with increasing awareness about their higher nutritional value among consumers across the region. Food ingredients, like tomato puree, garlic and ginger paste, and fruit and vegetable colors, are used across Europe for the preparation of snack foods, fresh and dried fruit, vegetables, seafood, cereals, sauces, salad dressings, confectionery products, dips, and have good growth prospects in the country due to the continuous stable demand. With the increased prominence of Mediterranean dishes in European countries, there is an increased demand for pieces made from tomato, garlic, onion, and other vegetables.

The UK government is encouraging healthy eating and lifestyles. There is an opportunity for new fruit and vegetable ingredients, such as NFC juices, pieces, and powders products, which can be marketed as natural, wholesome, and healthy. Under this category, organic ingredients also have lucrative prospects, provided they follow the organic regulations of the European Union/United Kingdom.

Fruits and Vegetables Pieces and Powder Industry Overview

The fruit and vegetable pieces and powders market is competitive, with many local and international players competing for a market share. Some of the major players in the market include Südzucker AG (AGRANA Beteiligungs-AG), SunOpta Inc., Olam International, Symrise AG, and Dohler Group. Since the demand for pieces, powder, purees, concentrates, and juices of fruits and vegetables is expected to increase during the forecast period, key players operating in the market are adopting strategies, such as partnerships/agreements and expansions, to strengthen their foothold in the market studied. There are numerous producers of pieces and powders selling them as key ingredients. Many food and beverage manufacturers have also opened their in-house ingredients manufacturing plants to cut costs on procuring ingredients from other ingredient companies.

Fruits and Vegetables Pieces and Powder Market Leaders

Fruits and Vegetables Pieces and Powder Market News

• June 2022: Symrise introduced Diana Food, an extensive line of active components and blueberry ingredients. The company claims that its newly launched product qualities and performance benefits include different organoleptic properties, application-specific high-quality standards for baby food, distinctive certifications like organic, and the option to assert health benefits.
• November 2021: Olam Food Ingredients (OFI), a company that provides organic and eco-friendly food ingredients and solutions, unveiled its new brand that offers solutions for natural, healthy, and other such products.
• February 2021: European Freeze Dry revealed its latest ingredient in response to the demand from the vegan market, i.e., the freeze-dried jackfruit. The benefits of freeze-dried jackfruit come with its versatile uses, texture, and opportunities for use in pot meals as a replacement for pulled pork or chicken.