Germany Gluten-Free Food and Beverage Market

Germany Gluten Free Foods and Beverages Market Analysis

The Germany Gluten-Free Foods & Beverages Market is expected to register a CAGR of 9.5% during the forecast period.

• Germany is the largest food and beverage market in Europe. Rising health concerns along with the aging population have resulted in an increase in demand for specialty ingredients in functional and fortified food and beverages.
• Thus, Germany is one of the most promising markets of the market studied, with a high spending power of consumers and increased awareness about gluten-free food and beverages.
• The entrance of various major grocers in the market has resulted in an expansion of the market horizon for gluten-free products among consumers, owing to the increasing demand from the end-users. For example, Aldi Süd and Aldi Nord offer two types of gluten-free bread and even pasta.

Germany Gluten Free Foods and Beverages Market Trends

Upsurge in the Demand for Free-From Food

In Germany, the meat and sausage products industry accounts for a significant share in Germany's food industry, owing to its perceived nutritional benefits. However, with the growing trend towards vegetarianism, vegan foods and free-from food products, the consumer's interest has insisted on numerous meat processors to introduce gluten-free meat-alternative products variations. Moreover, consumers are also switching to dairy alternatives, which creates an opportunity for the players to enter the segment with their gluten-free products. Thereby, extensively contributing to the market studied.

The Growing Trend of Gluten-Free Pasta

The consumption of pasta in witnessing an upsurge in the country, According to I.P.O (International Pasta Organisation) data, the consumption of pasta accounts to be 7.7 kg per capita in the country. The usual pasta in Germany is made by squeezing through the holes of a späetzle maker directly into boiling water, while some are dried in form. Both the versions are popularly called as Spaetzle. Italy-based products and some local brands, such as Poensgen and Minderleinsmühle are widely consumed in the country. Bakery and Supermarket are the leading retailers of gluten-free pasta in the country.

Germany Gluten Free Foods and Beverages Industry Overview

The market is highly competitive, with a prominent presence of private label brands, and highly fragmented. The regional players such as 3Pauly and Amy's Kitchen, Inc. holds a significant share of the market. New product launches, mergers and acquisitions, and expansions are the major strategies adopted by the companies in this market. Owing to the rapidly developing nature of the market, new product innovation has become the most commonly used strategy, among all.

Germany Gluten Free Foods and Beverages Market Leaders