Baby Food Market in South America

South America Baby Food Market Analysis

The South America Baby Food Market is expected to register a CAGR of 5.53% during the forecast period.

• Mothers in South America are becoming very conscious of their kid's health and well-being. Due to the rising disposable income and the increasing working population of women, they prefer baby food for their children.
• Growing urbanization and increased packaged food consumption are driving the growth of packaged baby food. The market players produce sustainable and nutrient-rich baby food to give babies strong immunity.
• Dried baby foods are in demand in the region owing to their convenience and easy-to-mix properties. As women work outside their houses, they need more time to cook for their babies. Hence, the region's demand for processed and prepared baby food is growing.
• Additionally, the availability of baby food in supermarkets/hypermarkets, retail stores, and drug stores is also driving the market's growth. The easy availability and variety of baby food products in supermarkets are grabbing consumer attraction.
• Online retail channels like e-commerce websites also provide a variety of baby food products with offers and discounts. The market players are producing products with fortified nutrients like vitamins, minerals, and human milk oligosaccharides to build strong immunity among babies at the early stages of growth. The population of South America is growing steadily, due to which demand for baby food products is also increasing in the region.

South America Baby Food Market Trends

Increasing Demand for Organic Baby Food

• Since the population is continuously rising in South America, the consumers in these regions are ready to spend extra money on infant food products to provide their children with quality and nutritious food from the initial stages.
• Due to the rising disposable income and increasing working population, mothers opt for organic baby food over chemical-rich food. Demand for prepared food and milk formulas is in demand as they have high nutritional value. Market players are also launching new products with organic ingredients considering the demand.
• According to Abbott Nutrition data from 2021, a recent Journal of Nutrition study showed that babies fed Abbott's 2'-FL formula had immune system markers nearly identical to breastfed babies. Additionally, organic products are becoming increasingly popular as people seek healthier diets and lifestyle options. As a result, natural and organic baby food products are rapidly becoming more popular throughout the region.

Brazil Dominates the Market

• The increasing working population of women and changing lifestyles drive the baby food market in Brazil. As some market players provide good nutrition and development through their products, parents prefer using baby formulas for their children. Parents are becoming aware of their children's health due to changing environment and increasing requirement for proper nutrition.
• The market players are also focusing on the development of nutrient-rich baby formulas. For instance, in August 2021, Chr Hansen Holdings published the first scientific study of human milk oligosaccharide mix in natural concentrations in infant formula. The baby formula was made with a blend of five human milk oligosaccharides.
• The population of Brazil is increasing every year. According to United Nations World Population Prospectus 2022, the population of brazil will increase by 0.67% in the year 2021. Due to this, the demand for infant milk is increasing in Brazil.

South America Baby Food Industry Overview

The South America baby food market is fragmented, with global and regional players dominating the market. Some of South America's leading manufacturers and suppliers of baby food are Abbott Nutrition, The Hero Group, Sun-Maid Growers California, Nestlé SA, and Neptune Wellness Solutions. The market players focus on consumer demand and launch baby food products with additional and fortified nutrients.

South America Baby Food Market Leaders

South America Baby Food Market News

• November 2021: Abbott Nutrition Launched Similac 360 Total Care, a baby formula containing five HMO probiotics designed to support babies' immune systems and brain development.
• July 2021: Abbott Nutrition launched Similac pro-Advance and Similac Pro-Sensative, baby formulas containing 2' FL-HMO, a probiotic found in human breast milk.
• March 2021: Sun-Maid Growers of California acquired Plum Organics, a premium, organic baby food, and kids snack brand, from Campbell Soup Company. Plum Organics offers a wide range of organic foods and snack products to meet the nutritional needs of babies, tots, and kids. Plum Organics' products are certified organic and non-GMO.