South America Whey Protein Market

South America Whey Protein Market Analysis

The South America Whey Protein Market is expected to register a CAGR of 7.5% during the forecast period.

• South America represents one of the favorable whey protein markets due to a large chunk of younger populations that are employing whey protein extensively in bodybuilding and as dietary supplements.
• Dairy, infant formula and bakery markets have experienced consistent growth inthe region. However, increased demand for dairy ingredients/ alternatives and recombined milk was witnessed in the country over the past 5 years.

South America Whey Protein Market Trends

Growing Health and Fitness Clubs

Brazil has sustained its second position in the World health club industry, in terms of a number of fitness centers from the past three years. Determined about fitness and health, high adoption rates of gym culture and pursuit of body beauty have been a leading factor for the industry growth in Brazil. In 2015, 3.5% of the Brazilian population was registered in fitness centers, of which a significant share of centers are occupied with women and people above 60 years. With the growing gym culture, the demand for sports nutrition and protein supplements has gone up. This had a huge impact on sports nutrition. Among the sports nutrition, proteins occupy a major share owing to their health benefits in strengthening and muscle building.

Argentina is the Emerging Market

After Brazil, Argentina is observed to be a strong market of the whey protein industry. The dairy, infant formula, and bakery markets have experienced consistent growth in Argentina. However, increased demand for dairy ingredients/ alternatives and recombined milk was witnessed in the country over the past few years. This, aided by the consumer shift toward balanced and healthy diets, resulted in a demand for supplementary/high-quality proteins. Blends of whey hydrolysates and isolates are witnessing increasing popularity among the consumers and are being increasingly used in sports and performance nutrition.

South America Whey Protein Industry Overview

South America Whey Protein Market is fragmented with the presence of various players. The major players are adopting different strategies such as product innovation, merger and acquisitions to meet the growing demand of consumers. The major players engaged in the distribution of whey protein across the region are Arla Foods Ingredients, Carbery Group, Fontera Co-Operative Group and Hilmar Ingredients among others.

South America Whey Protein Market Leaders