Weather App Market (2022 - 2028)

Weather App Market Summary

The global weather app market size was valued at USD 803.9 million in 2021 and is projected to reach USD 1.4 billion by 2028, expanding at a compound annual growth rate (CAGR) of 8.7% from 2022 to 2028. Enterprises are adopting digital technology to improve their business.

With increasing digitalization, the importance of apps is increasing, when considering convenience. The revolution of technology has been enabling users to access weather information on smartphone apps, as compared to other information sources such as television, websites, and radio.

Weather apps offer critical weather information such as news, forecasts, and minor as well as major changes in the climatic conditions. Additionally, weather apps provide location-specific weather conditions, simple and easy flow of weather information, and improved weather information via iPhone and Android applications. The increasing number of weather stations across the world is responsible for the increasing accuracy of weather forecasts.

With the changing role of smartphones not limiting them to being just communication devices, they have now become a notable medium to play games, surf the internet, or browse social media accounts. The advancement of smartphone technology has led to the growth of the smartphone weather apps space. These apps offer information such as high-risk and time-critical situations associated with weather conditions such as rainfalls, floods, tornados, and thunderstorms.

Weather app developers are paying more attention towards developing highly sophisticated tools via apps. Understanding the needs of end-users, developers strive to produce user-friendly app interfaces that can effectively achieve the goal of providing time-sensitive weather data.

During the COVID-19 pandemic and the subsequent lockdown situation, the governments of various countries restricted physical movement and citizens preferred to stay at home as a precautionary measure. Enterprises allowed employees to work from home in the aftermath of this situation. During this period, citizens started using weather apps to stay up-to-date about the weather situation around the world. Thus, the weather app market gained healthy traction during the pandemic period, owing to the rising demand for location-specific assured weather information.

Marketplace Insights

The Google Play Store segment contributed to the highest share of above 57% in the global market revenue in 2021. Android users can use the Google Play Store and take advantage of cloud-based content management. Google Play Store is comparatively more economic than other app stores. Better Android widgets, the presence of a price comparison tracker, an open ecosystem, personalized alert features for enhancing users’ experience, and an intelligent multitasking system are refueling the market growth.

The Android platform is providing over a thousand apps with weather functionalities. A larger number of weather apps available in the Play Store will enhance its popularity in the coming years. On the other hand, the Apple iOS Store segment is expected to register the highest CAGR of 9.7% from 2022 to 2028. This can be credited to the growing demand for a highly secured and multitasking operating system from the smartphone users in the U.S. and U.K., considering the data privacy of the end-users.

Faster access and a lucrative user interface are some of the distinguishable features refueling the market growth for weather apps globally in this segment. The presence of cloud storage, efficient battery usage, impeccable security as well as expert-validated advice for weather apps are reflecting the significant market growth during the forecast period.

Regional Insights

Asia Pacific is likely to expand at the highest CAGR of 10.3% from 2022 to 2028. Countries such as China and India are hubs for the digital industry for the last decade. Simultaneously, these countries have a huge customer base. Additionally, economies are undertaking several projects related to sustainable and renewable energy generation to protect the environment and avoid energy crises in the future.

Governments and enterprises are adopting digital technologies. Ease of accessibility and data security, along with multilanguage support across the region, have become critical facets for industry development. Enterprises are investing a significant amount in this region to grab available opportunities. Thus, during the forecast period, the region is expected to grow at a significant pace in this market.

Europe held the second-largest revenue share of over 27.0% in 2021 and is expected to continue with a strong growth rate of 8.8% from 2022 to 2028. The European market will continue to rise with a growth in mobile and smart devices, as internet penetration is expected to witness significant year-on-year growth.

Countries such as the U.K., Germany, and France are contributing to the market revenue. Smartphone users are sensitive about their privacy. There is increasing demand for weather monitoring systems by end-user industries to align their business activities as per the changes in prevailing weather conditions. Thus, regional growth is contributing to the market expansion.

Key Companies & Market Share Insights

The market is characterized by the presence of various well-established multinational companies, as well as several small and medium-sized vendors. Software vendors are focusing on extensive research & development activities to introduce the latest technology that can improve the access speed and help increase the adoption of weather apps.

Moreover, these vendors are expanding their reach across the globe to increase their market presence and overall revenue. These types of initiatives are expected to boost the adoption rate of weather apps. The weather app vendors are aggressively following organic as well as inorganic strategies to expand their footprints across the globe. Some prominent players in the global weather app market include:

• AccuWeather, Inc.

• The Weather Company

• Acme AtronOmatic, LLC

• DTN, LLC

• CARROT Weather

• Windyty, SE

• GroundTruth

• Yahoo

• Apalon, LLC.

• Weather Line

Weather App Market