Sportswear in Vietnam 2025: Market Trends, Opportunities, Challenges, & Key Players
Vietnam’s sportswear market has grown into one of the most dynamic segments of the country’s consumer goods industry.
Rising disposable incomes, a younger population, and an expanding middle class are fuelling strong demand for athletic apparel, footwear, and accessories.
At the same time, the increasing popularity of fitness, yoga, and outdoor activities has transformed sportswear from a niche category into a mainstream lifestyle choice.
The market is also shaped by Vietnam’s role as a global manufacturing hub.
International brands such as Nike, Adidas, and Puma source heavily from Vietnamese factories, which has supported the transfer of technology, skills, and global production standards into the domestic industry.
Local brands are now beginning to capitalise on these strengths, expanding product lines and competing on price, design, and cultural relevance.
With both global and local players driving expansion, Vietnam’s sportswear market sits at the intersection of rising consumer demand and growing manufacturing capacity.
This combination creates significant opportunities for investors, retailers, and producers looking to tap into a fast-growing sector that reflects broader trends in health, fashion, and urban lifestyles.
Sportswear in Vietnam in numbers
These data points provide a broad overview of the size of Vietnam’s sportswear market and its trajectory.
Vietnam sportswear market size
Estimates as to the size of Vietnam’s sportswear market vary.
These are two that are often referenced.
imarc
Vietnam’s sportswear market was valued at US$792 million in 2024 and is projected to reach US$1.08 billion by 2033, with a CAGR of 3.46 percent from 2025–2033, according to a report from imarc.
Growth is driven by rising fitness awareness, urbanisation, demand for functional and stylish apparel, and the expansion of athleisure, e-commerce, and local brands, the report says.
NB: This seems quite large — Vietnam’s milk market is only worth around US$4 billion and people tend to buy a lot more milk than sportswear.
Statista
Vietnam’s sports and swimwear market is projected to generate US$84.43 million in 2025, with annual growth of 3.63 percent from 2025 to 2029, according to data collated by Statista.
Per capita revenue is expected to reach US$0.83 in 2025, while market volume is forecast to hit 7.4 million pieces by 2029, with 3.7 percent growth in 2026, Statista says.
Vietnam sportswear imports, US$000s
| HS Code | Description | 2020 | 2021 | 2022 | 2023 | 2024* |
| 6109 | T‑shirts, singlets, vests | 54,114 | 40,383 | 64,989 | 61,883 | 239,147 |
| 6110 | Sweatshirts, pullovers, waistcoats | 26,283 | 29,630 | 33,530 | 44,537 | 332,426 |
| 6112 | Tracksuits, ski suits, swimwear | 1,680 | 1,405 | 3,287 | 2,888 | 14,054 |
| 6114 | Other knitted sportswear (e.g. gym wear) | 10,203 | 3,180 | 6,376 | 4,133 | 49,694 |
| 6203 | Men’s suits, trousers, jackets | 28,149 | 28,776 | 41,543 | 51,683 | 176,986 |
| 6204 | Women’s suits, skirts, jackets | 35,422 | 35,057 | 52,091 | 77,892 | 737,832 |
| 6211 | Tracksuits, ski suits, swimwear (non‑knitted) | 4,499 | 6,613 | 6,724 | 5,084 | 47,132 |
| Total | 160,350 | 145,044 | 208,540 | 248,100 | 1,597,271 |
Source: Trade Map, August 29, 2025; *uses partner data
Vietnam sportswear exports, US$000s
| Description | 2020 | 2021 | 2022 | 2023 | 2024* |
| T‑shirts, singlets, vests | 2,338,859 | 2,579,455 | 2,672,693 | 2,468,567 | 3,154,501 |
| Sweatshirts, pullovers, waistcoats | 3,428,269 | 3,684,256 | 4,203,249 | 3,532,178 | 4,808,479 |
| Tracksuits, ski suits, swimwear | 374,988 | 470,736 | 576,099 | 445,618 | 523,307 |
| Other knitted sportswear (e.g. gym wear) | 396,250 | 463,636 | 501,404 | 428,016 | 645,138 |
| Men’s suits, trousers, jackets | 2,497,759 | 2,707,962 | 3,484,197 | 3,191,789 | 3,408,189 |
| Women’s suits, skirts, jackets | 3,018,056 | 3,109,378 | 3,741,804 | 3,581,647 | 4,269,803 |
| Tracksuits, ski suits, swimwear (non‑knitted) | 829,199 | 813,014 | 1,140,852 | 1,068,861 | 1,539,792 |
| Total | 12,883,380 | 13,828,437 | 16,320,298 | 14,716,676 | 18,349,209 |
Source: Trade Map, August 29, 2025; *uses partner data
Sportswear prices in Vietnam
Sportswear prices in Vietnam can vary considerably based on quality and brand.
This table offers general ballpark prices.
| Channel | VND | (US$) | Notes |
| Bulk/OEM factory pricing | VND 78,000 – 182,000 (basic); VND 650,000 (premium) | 3 – 7 (basic); up to 25 (premium) | Depends on order volume and tech |
| Street markets (jerseys) | VND 130,000 – 390,000 | 5 – 15 | Negotiable; tourist zones higher |
| Specialty local retail | VND 1,040,000 – 1,170,000 | 40 – 45 | Higher quality, branded functional wear |
Challenges facing sportswear in Vietnam
There are a number of challenges facing the sportswear market in Vietnam. These include:
Intense competition from global brands
Well-known international labels such as Nike and Adidas dominate through strong branding, advanced technology, and deep financial resources.
This leaves local brands struggling to capture market share.
Counterfeit goods undermine trust and pricing
The prevalence of fake sportswear reduces consumer confidence in authentic products and puts downward pressure on prices, limiting profitability.
Supply chain constraints and rising costs
Concentration of production for export markets strains Vietnam’s workforce and infrastructure.
Labour costs are rising, logistics face bottlenecks, and fluctuating raw material prices add uncertainty.
Trade policy uncertainty and tariff exposure
Changes in tariffs and trade policy increase volatility, particularly for firms using Vietnam as an alternative manufacturing hub to China.
This can erode cost competitiveness and disrupt exports.
Opportunities in Vietnam’s sportswear market
Despite the challenges, there are a number of opportunities in Vietnam’s sportswear market too. These include:
Expanding fitness culture and urbanisation
A youthful and increasingly urban population is embracing fitness trends such as gym workouts, yoga, and cycling.
Health awareness and social media influence are boosting demand for functional and stylish activewear.
E-commerce and athleisure growth
Online sales channels are expanding rapidly as consumers shop through mobile apps and e-commerce platforms.
The rise of athleisure, blending casual and athletic wear, aligns with lifestyle preferences in major cities.
Rise of local brands and cultural relevance
Domestic sportswear labels are gaining visibility by offering affordable, climate-appropriate designs that resonate with local tastes.
Agile marketing and influencer partnerships help build brand loyalty.
Sustainable and smart products
Eco-friendly fabrics like recycled polyester and organic cotton are in demand, alongside sustainable packaging.
At the same time, wearable technology and smart sports gear are emerging trends, particularly among younger consumers.
Robust manufacturing base and trade agreements
Vietnam’s strong garment manufacturing sector, skilled workforce, and cost competitiveness attract international brands.
Free trade agreements such as CPTPP and EVFTA provide tariff advantages that enhance export potential.
Government and trade support
Initiatives promoting Vietnamese goods in global supply chains, along with trade fairs and expos, are opening new avenues for manufacturers to expand internationally.
Footwear as a growth driver
Footwear remains the largest segment in the market, with sneakers and performance shoes driving demand.
This category benefits from global brand presence and strong consumer appetite for athleisure and streetwear styles.
Key sportswear businesses in Vietnam
Vietnam’s sportswear businesses are led by a mix of importers, distributors, and food processors both local and domestic.
These include:
Keep
Vietnam’s most visible homegrown activewear label.
Focuses on affordable, trendy sportswear including leggings, joggers, and jackets.
Popular with urban youth and fitness enthusiasts.
iBasic
Originally an underwear brand, now expanded into athleisure and activewear.
Sells through shopping malls and online platforms with competitive mid-tier pricing.
Ninomaxx Active
A spin-off line of fashion retailer Ninomaxx, focused on sports-casual wear such as T-shirts, joggers, and athleisure gear.
Coolmate
Direct-to-consumer brand with strong online sales.
Offers men’s sportswear basics like performance T-shirts and shorts, targeting affordability and convenience.
Yody
Vietnamese fashion retailer that includes sportswear and athleisure in its product mix, appealing to mass-market consumers.
Mude Sports
Premium local label specialising in performance shorts, compression gear, and gymwear.
Prices are higher than mass-market rivals, reflecting quality and niche positioning.
Biti’s Hunter
Well-known domestic footwear brand, positioned as Vietnam’s answer to global sneaker labels.
Strong branding through influencer marketing, targeting youth and athleisure trends.
Popular sportswear products in Vietnam
There are a range of popular sportswear products available in Vietnam.
These include:
Footwear (athletic and lifestyle shoes)
Footwear is the dominant category, accounting for the largest share of the sportswear market.
Demand is driven by both performance needs and fashion trends, with sneakers and running shoes widely worn as everyday attire.
Performance apparel (tops, bottoms, outerwear)
Moisture-wicking T-shirts, leggings, tracksuits, and jackets are in high demand.
Growth is fuelled by gym culture, yoga, and fitness training, especially in major cities.
Polo shirts
Polo shirts are a popular sportswear staple and make up a significant share of T-shirt sales.
They appeal to both casual wearers and those seeking versatile activewear.
Sporting goods and accessories
Jerseys, shorts, and training gear are widely sold for schools, clubs, and recreational use.
These products are consistently popular across different income groups.
FAQ: Sportswear in Vietnam
These are some of the most common questions about sportswear in Vietnam.
How important is sportswear in Vietnam?
Sportswear is growing quickly as fitness, yoga, and running gain popularity, especially in urban areas.
Who are the major players in Vietnam’s sportswear industry?
Global brands such as Nike, Adidas, and Puma dominate production.
Large Vietnamese manufacturers include Vinatex, Maxport, Thygesen, and Sheico, which supply both international and local markets.
Where does Vietnam import its sportswear from?
Vietnam imports most sportswear materials from China, South Korea, and other Asian suppliers, though finished products are also imported from China.
What sportswear products are most popular in Vietnam?
Footwear is the largest segment, followed by performance apparel like leggings, jerseys, and tracksuits.
Polo shirts and training kits are also widely popular.
What are the challenges and opportunities in Vietnam’s sportswear market?
Challenges include reliance on imported materials, tariffs, counterfeiting, and compliance pressures.
Opportunities lie in e-commerce, rising fitness culture, urbanisation, growth of local brands, and Vietnam’s strong manufacturing base supported by trade agreements.
Outlook
Vietnam’s sportswear market is on a clear growth path, with southern Vietnam expected to remain the centre of demand thanks to urbanisation and rising consumer spending.
Footwear is set to stay the dominant category, supported by strong interest in performance apparel such as leggings, jerseys, and tracksuits.
Shifts in lifestyle are driving this momentum, as more people embrace fitness activities from gyms and yoga to running and cycling.
Social media and health campaigns are boosting awareness, while e-commerce platforms and social channels make products more accessible, particularly for younger shoppers.
Athleisure is also reshaping the market by blending functionality with fashion, making sportswear part of everyday wardrobes.
Local brands are beginning to capture market share with affordable, culturally relevant products, while global names continue to depend on Vietnam’s manufacturing strength.
Sustainability is gaining importance, with eco-friendly fabrics and transparent sourcing appealing to younger consumers.
Combined with government support, a skilled workforce, and trade advantages, these factors position Vietnam as a rising force in both domestic and global sportswear markets.
That said, Vietnam’s business environment and clothing and apparel industry are dynamic and can change quickly.
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