Vietnam’s bottled water market has grown steadily over the past two decades, driven by rising incomes, rapid urbanisation, and increasing health consciousness among consumers. 

Demand has expanded across both still and mineral water segments, as households and businesses shift away from tap water and traditional boiled alternatives. 

The market is now a key component of Vietnam’s broader fast-moving consumer goods (FMCG) sector, attracting both domestic producers and multinational brands.

The sector is shaped by strong competition, with leading global players such as Nestlé and Suntory PepsiCo operating alongside local firms like La Vie, Vinh Hao, and Sapuwa. 

Product differentiation focuses on purity, source reputation, and convenience packaging, while premium offerings such as imported mineral waters have gained traction among urban middle-class consumers. 

Distribution channels have diversified from supermarkets and convenience stores to e-commerce platforms, reflecting changing shopping habits.

Despite its strong growth, the market faces challenges from environmental concerns over plastic waste and the rising importance of sustainability. 

As Vietnam’s bottled water market continues to expand, long-term success will depend not only on scale and distribution but also on sustainability and brand trust.

Bottled water in Vietnam in numbers

These data points provide a broad overview of the size of Vietnam’s bottled water market and its trajectory.

Bottled water market size in Vietnam

Estimations as to the size of Vietnam’s bottled water market vary. 

These are a few of those estimates.

Statista

Vietnam’s bottled water market is valued at US$746.99 million in 2025, with US$590.87 million generated through at-home consumption in supermarkets and convenience stores and US$156.11 million from out-of-home sales in restaurants and bars, according to data collated by Statista. 

At-home revenues are projected to grow at an annual rate of 5.01 percent from 2025 to 2029, Statista says.

TechSci Research

Vietnam’s bottled water market was worth US$812.23 million in 2024 and is forecast to reach US$930.89 million by 2030, expanding at a compound annual growth rate of 6.87 percent, according to a report from TechSci Research. 

Growth is being fuelled by rising health awareness, as consumers prioritise safe and clean drinking water over tap sources that are often seen as unreliable, the report says.

Imarc

Vietnam’s bottled water market is valued at US$809.23 million in 2024 and projected to grow to US$1.41 billion by 2033, reflecting a compound annual growth rate of 6.08 percent between 2025 and 2033, according to a report from imarc.

The expansion is underpinned by shifting consumer preferences toward products linked to wellness and hygiene, reinforcing bottled water’s role as a trusted daily necessity, the report says.

Vietnam bottled water imports, US$000s

Source: Trade Map, accessed August 25, 2025. *uses partner data

Vietnam bottled water exports, US$000s

Source: Trade Map, accessed August 25, 2025. *uses partner data

Bottled water prices in Vietnam

Bottled water prices in Vietnam vary based on the size, brand, and retailer. 

This table provides  a general overview.

Challenges facing bottled water in Vietnam

There are a number of challenges facing the bottled water market in Vietnam.

These include:

Environmental and health concerns

Widespread reliance on plastic packaging contributes to pollution and waste accumulation. 

Moreover, microplastic and phthalate contamination in bottled water presents potential health risks.

Regulatory and resource challenges

Access to safe, consistent water sources is a growing concern, as the country faces water scarcity in some areas, pollution of surface and groundwater, and climate-related hazards such as floods and droughts.

Furthermore industry must navigate strict regulations, competition among domestic and global brands, and logistical barriers in distribution across diverse regions. 

Market saturation and branding pressure

Competition among established domestic names and multinational brands puts pressure on pricing and differentiation. 

Many players are investing in sustainability, packaging innovation, brand trust, and marketing to maintain market share in an increasingly crowded market.

Opportunities in Vietnam’s bottled water market

There are broad opportunities in Vietnam’s bottled water market.

These include:

Health and lifestyle drivers

Rising health awareness, urbanisation, and tourism are fuelling bottled water demand. 

Consumers increasingly prefer bottled water over tap water, with functional and premium variants such as vitamin-enriched and mineral waters gaining traction among health-conscious urban buyers.

Retail and e-commerce expansion

Supermarkets, convenience stores, and hypermarkets are widening distribution channels, while online sales and subscription delivery services are growing rapidly. 

Younger, digitally savvy consumers in major cities are driving this shift.

Premiumisation and sustainability

Imported and artisanal mineral waters are appealing to affluent segments. 

Brands emphasising purity, source traceability, and sustainable packaging, including biodegradable bottles and refill systems, have strong growth potential.

Rural market opportunities

Rural areas remain under-served.

Improved logistics and affordable bulk packaging could unlock new demand and broaden consumer access.

Consolidation and partnerships

Mergers, acquisitions, and strategic partnerships can enhance operational scale. 

Collaboration with the hospitality, tourism, and logistics sectors offers additional avenues to strengthen brand visibility and growth.

Vietnam bottled water brands

Vietnam’s bottled water market is mostly dominated by a few key brands.

These include:

Aquafina (Suntory PepsiCo Vietnam)

Leading purified bottled water brand, launched in 2002, with strong nationwide distribution and marketing. 

It is widely available in supermarkets, convenience stores, and food service outlets across Vietnam.

Lavie (Nestlé Vietnam)

Established natural mineral water producer since 1992, one of the most recognised names in the Vietnamese market. 

The brand emphasises its natural spring sources and long-standing reputation for quality.

Dasani (Coca-Cola)

Global brand offering purified bottled water, leveraging Coca-Cola’s international scale and supply chain. 

Its positioning focuses on affordability and brand familiarity among consumers.

FAQ: Bottled water in Vietnam

These are some of the most common questions about bottled water in Vietnam.

How important is bottled water in Vietnam?

Bottled water is an essential consumer product, driven by health concerns and changing lifestyles. Its role has expanded alongside urbanisation and tourism.

Who are the major players in Vietnam’s bottled water industry?

Global brands include Aquafina, Lavie, and Dasani. Local leaders are Vinh Hao, Sapuwa, i-on Life, and Vikoda, with emerging names such as Satori, Wami, and Petals.

Where does Vietnam import its bottled water from?

Vietnam imports primarily from countries with established mineral water industries such as France, South Korea, and Italy. 

Additional supply also comes from regional neighbours including Thailand, Malaysia, and China.

What bottled water products are most popular in Vietnam?

Aquafina and Lavie dominate everyday consumption, while Vinh Hao is a trusted domestic brand. 

Premium options like Evian and health-focused products such as i-on Life and Satori are popular among niche consumers.

What are the challenges and opportunities in Vietnam bottled water?

Challenges include environmental concerns, intense competition, and uneven distribution networks. 

Opportunities exist in premiumisation, sustainable packaging, functional waters, and expansion into rural markets.

Outlook

Vietnam’s bottled water market is set for steady growth, supported by rising health awareness, urbanisation, and a shift toward convenience-driven consumption. 

Still water dominates overall sales, but demand for functional, flavoured, and sparkling products is emerging, reflecting changing consumer preferences. 

Expanding retail networks, from supermarkets to e-commerce, are further driving market reach.

The sector’s outlook is one of continued expansion, shaped by consumer behaviour, distribution growth, and green innovation.

That said, Vietnam’s business environment and food and beverage industry is dynamic and can change quickly. 

With this in mind, to keep up with the latest developments in Vietnam’s bottled water sector make sure to subscribe to Vieter.