Beer: Vietnam’s July beer production slips but up 2.4 percent year-to-date
Vietnam produced an estimated 415.8 million litres of beer in July 2025, slightly down from 421.3 million litres in June, according to Vietnam’s National Office of Statistics.
Cumulative output for the first seven months of 2025 reached 2.55 billion litres, a 2.4 percent increase compared with the same period in 2024.
July alone posted a strong year-on-year gain of 10.6 percent despite the slight monthly dip.
Vietnam’s beer industry is a dynamic and significant economic sector, renowned for its high consumption rates and vibrant beer culture.
The country is one of the top beer consumers in Asia, a trend driven by a young population, rising disposable incomes, and the deep-rooted social role of beer in daily life.
The market is a fiercely competitive landscape, with a clear segmentation between major domestic and international players, as well as a growing craft beer segment.
Despite its strong growth, the industry faces several challenges.
Government regulations, particularly stricter rules on drunk driving, have impacted on-premise consumption (in bars and restaurants), leading to a shift toward off-premise sales (in supermarkets and convenience stores).
Additionally, a scheduled increase in the special consumption tax on alcoholic beverages could put pressure on the market.
However, the future outlook remains positive.
The young, urban population continues to drive demand, and the recovery of the tourism sector is expected to boost sales.
The industry is adapting to new consumer preferences, including a greater focus on health, which is leading to the introduction of non-alcoholic and low-alcohol options.
The blend of a traditional beer culture with a modern, evolving consumer base ensures that the Vietnamese beer market will continue to be a significant and attractive sector.
See also: Vietnam’s Beer Industry 2025: Culture, Brands & Regulations
