Facebook / Google Vietnam Local Precision Advertising

Service Scope:

• Review Meta Business, Facebook Page, Instagram, Google Ads, GA4, GTM, Merchant Center, pixel and conversion events

• Design audiences by Vietnamese city, age, gender, interests, language, device, purchase intent, remarketing and lookalike groups

• Select Facebook, Instagram, Google Search, Display, YouTube or Performance Max for awareness, leads, website conversion, marketplace traffic, app downloads or local store visits

• Produce Vietnamese ad copy, short videos, images, landing pages, forms, offers and A/B testing creatives

• Set campaign objective, budget, bidding, placements, conversion events, UTM, frequency control and schedule

• Optimize CTR, CPC, CPM, CPA, ROAS, conversion rate, bounce rate and lead quality

• Connect TikTok Shop, Shopee, Lazada, independent sites, CRM, customer service and remarketing data

• Review compliance for restricted categories, medical/food/cosmetic claims, financial claims, trademark infringement and personal data risks

Process:

1. Define objective: awareness, traffic, leads, orders, livestream booking or private traffic growth.

2. Audit ad accounts, pixel, website, store and historical data.

3. Research Vietnam competitors, keywords, audiences and creative styles.

4. Build channel mix, budget allocation, campaign structure and testing plan.

5. Produce Vietnamese copy, visual creatives, short videos and landing pages.

6. Launch ads and configure conversion tracking.

7. Optimize budget, creatives, audiences, keywords and bids daily/weekly.

8. Provide weekly/monthly report covering spend, conversions, ROAS, issues and next steps.