Vietnam Local KOL/KOC Influencer Marketing and Livestream Commerce Connection

Service Scope:

• Design influencer strategy based on brand, category, price point, target audience and platform

• Match Vietnamese KOLs, KOCs, livestream hosts, MCNs and affiliate creators in beauty, mother & baby, home, 3C, fashion, food, health, auto parts and lifestyle

• Evaluate audience profile, engagement rate, past GMV, content style, violation record and pricing reasonableness

• Design cooperation model: fixed fee, commission, sample collaboration, short-video seeding, livestream event, creator matrix and long-term ambassador

• Prepare Vietnamese scripts, selling point cards, product comparison, discount mechanism, livestream flow, FAQ and compliance wording

• Coordinate host, moderator, assistant, livestream setup, product links, vouchers, inventory and customer service

• Track views, engagement, clicks, add-to-cart, orders, GMV, refund rate, commission and ROI

• Control risks of false advertising, exaggerated claims, illegal pricing promises, IP infringement, fake traffic and data fraud

Process:

1. Confirm brand, product, budget, target audience, platform and campaign goal.

2. Set influencer criteria and price range.

3. Provide KOL/KOC/host candidate list and data analysis.

4. Confirm creators, schedule, fee, commission and deliverables.

5. Prepare samples, scripts, content materials, offers and tracking links.

6. Execute short-video posts, livestream selling or creator matrix campaign.

7. Track data, CS feedback, inventory and after-sales.

8. Provide review report and build long-term creator pool.