TikTok Shop / Shopee / Lazada Vietnam Local Store Operations

Service Scope:

• Assess whether to use Vietnam local store, cross-border store, flagship store, Mall store or affiliate model

• Prepare Vietnam company documents, tax information, bank account, brand authorization, product qualifications, return address and customer service details

• Set up storefront, brand visuals, product titles, Vietnamese product pages, SKUs, pricing, inventory, logistics and after-sales rules

• Manage products, campaigns, vouchers, flash sales, livestream schedule, affiliate program, shop rating and reviews

• Localize Vietnamese content for product selling points, short-video scripts, livestream scripts, CS scripts, comment replies and after-sales templates

• Analyze exposure, CTR, conversion, GMV, AOV, refund rate, ad ROI, inventory turnover and platform fees

• Manage platform mega campaigns, monthly campaigns, holiday promotions, discounts, free shipping, flash sales, affiliate sales and livestream events

• Optimize profit model including commission, payment fee, technical service fee, ad spend, affiliate commission, fulfillment cost, return loss and tax cost

Process:

1. Confirm product category, brand qualification, target platform, inventory model and sales goal.

2. Evaluate gross margin, platform fees, competitor pricing and local demand.

3. Prepare local store registration documents and brand/product files.

4. Complete store registration, decoration, product listing and logistics setup.

5. Build 30/60/90-day operation plan and ad budget.

6. Execute daily operations, campaign enrollment, ads and livestream/KOL cooperation.

7. Review data weekly and adjust pricing, titles, images, ads and inventory.

8. Provide monthly store performance report, cost breakdown and growth recommendations.