Dry Shampoo Market

Report Overview

The Global Dry Shampoo Market size is expected to be worth around USD 12.4 Billion by 2035 from USD 4.0 Billion in 2025, growing at a CAGR of 12.0% during the forecast period 2026 to 2035.

Dry shampoo is a hair care product designed to cleanse and refresh hair without the use of water. It typically comes in spray or powder form and works by absorbing excess oil, sweat, and odor from the scalp. Consequently, it gives hair a cleaner and fresher appearance between traditional washes.

Unilever maintains a competitive position in the dry shampoo market through its diverse brand portfolio and commitment to sustainability. The company has made significant progress in reducing the environmental impact of its hair care product lines. Additionally, Unilever’s strong retail partnerships and global supply chain allow it to reach a broad consumer base across all major regions efficiently.

L’Oréal S.A. stands out in the dry shampoo segment for its strong investment in scientific research and premium product positioning. The company consistently introduces innovative formulations that address specific consumer needs such as scalp sensitivity and color protection. Consequently, L’Oréal’s ability to blend science with luxury branding makes it a highly influential player in this growing market.

Church & Dwight Co., Inc. is a notable player through its well-known Batiste brand, which holds strong recognition in the affordable dry shampoo segment. The company focuses on accessible pricing combined with effective formulation to drive mass-market adoption. Therefore, Church & Dwight continues to expand its reach through strategic product launches and targeted retail distribution across multiple global markets.

Key Players

• Procter & Gamble
• Unilever
• L’Oréal S.A.
• Church & Dwight Co., Inc.
• Henkel AG & Co. KGaA
• Klorane
• Revlon
• Estée Lauder Companies Inc.
• Living Proof
• Amika

Recent Developments

• March 2026 – Henkel announced its acquisition of the ‘Not Your Mother’s’ haircare brand to strengthen its North America product portfolio. This strategic move is expected to significantly expand Henkel’s presence in the mass-market hair care and dry shampoo segment across the region.
• June 2025 – Jennifer Aniston’s brand LolaVie launched its Powder Perfect Dry Shampoo, a non-aerosol, talc-free formula designed to instantly absorb oil and odor while providing root lift. The product marked a notable entry into the clean and aerosol-free dry shampoo category.
• April 2025 – COLAB introduced its latest dry shampoo innovation, Supreme Clean, which delivers maximum oil absorption for light, fresh hair. This launch reinforced COLAB’s positioning as a performance-driven dry shampoo brand with strong consumer appeal.
• January 2025 – Church & Dwight, under its Batiste brand, launched the “Sensitive Scalp Gentle Dry Shampoo,” specifically formulated for consumers with scalp sensitivity. This product directly addresses one of the most cited consumer concerns in the dry shampoo category, expanding Batiste’s inclusive product range.