创作者营销服务市场
创作者营销服务市场：2026年市场规模约为675.2亿美元，2031年市场规模约为1925.5亿美元；预测期复合年增长率为23.32%；当前最大市场为亚太地区；增长最快的市场为北美。
市场研究正文
规模、增长、细分、驱动因素与关键问题
当前质量分 100.00，审核状态 accepted。结构化字段已按 RoboInd 内容层级组织。
核心结论
创作者营销服务市场：2026年市场规模约为675.2亿美元，2031年市场规模约为1925.5亿美元；预测期复合年增长率为23.32%；当前最大市场为亚太地区；增长最快的市场为北美。
市场走势
结构化指标
| 指标 | 年份 | 数值 | 性质 |
|---|---|---|---|
| 复合年增长率 | 2031 | 23.32% | 机构预测 |
| 市场规模 | 2026 | USD 67.52 billion | 机构预测 |
| 市场规模 | 2031 | USD 192.55 billion | 机构预测 |
细分市场份额
市场结构
| 维度 | 细分项 | 年份 | 份额 |
|---|---|---|---|
| end-user_industry | Fashion and Beauty | 2025 | 60.650% |
| geography | North America | 2025 | 36.520% |
| service_type | Creator Discovery and Selection Services | 2025 | 29.330% |
关键结论
- end-user_industry 维度中，Fashion and Beauty 在 2025 年的公开份额为 60.65%。
- geography 维度中，North America 在 2025 年的公开份额为 36.52%。
- service_type 维度中，Creator Discovery and Selection Services 在 2025 年的公开份额为 29.33%。
主要参与者
- Publicis Groupe S.A.
- WPP plc
- Omnicom Group Inc.
- Dentsu Inc.
- Whalar Group Ltd.
增长驱动因素
| 因素 | 影响 CAGR | 地区相关性 | 影响周期 |
|---|---|---|---|
| Rising Reallocation of Digital Advertising Budgets Toward Creator-Led Media | +5.200% | Global | Short term (≤ 2 years) |
| Expansion of Social Commerce Integrations Driving Shoppable Creator Content | +4.100% | Asia-Pacific core, spillover to North America and Europe | Medium term (2-4 years) |
| AI-Enabled Creator Discovery, Matching, and Campaign Optimization | +3.800% | Global | Short term (≤ 2 years) |
| Accelerating Adoption of Short-Form Video Formats by Brands Globally | +3.500% | Global | Short term (≤ 2 years) |
| B2B Enterprise Adoption of Creator Marketing for Thought Leadership and Executive Positioning on LinkedIn | +2.400% | North America and Europe | Medium term (2-4 years) |
| Agentic AI Deployment in Autonomous Creator Campaign Management Reducing Human Overhead | +2.100% | North America, early adoption in Asia-Pacific | Long term (≥ 4 years) |
市场制约因素
| 因素 | 影响 CAGR | 地区相关性 | 影响周期 |
|---|---|---|---|
| Persistent Measurement and ROI Attribution Challenges Limiting Budget Confidence | -2.800% | Global | Medium term (2-4 years) |
| Influencer Fraud, Fake Engagement, and Brand Safety Incidents Eroding Advertiser Trust | -2.200% | Global | Short term (≤ 2 years) |
| Creator Talent Burnout and High Attrition Rates Disrupting Long-Term Brand Partnership Continuity | -1.500% | North America and Europe | Medium term (2-4 years) |
| Fragmented Global Regulatory Frameworks for Sponsored Content Disclosure Creating Compliance Complexity | -1.100% | Global | Long term (≥ 4 years) |
报告关注的关键问题
What is the size of the Creator Marketing Services Market?
The Creator Marketing Services Market was valued at USD 54.22 billion in 2025 and is estimated at USD 67.52 billion in 2026. It is projected to reach USD 192.55 billion by 2031.
What is driving growth in creator marketing services?
Budget reallocation toward creator-led media, social commerce, AI-enabled creator selection, and short-form video adoption are supporting expansion.
Which service type holds the largest share?
Creator Discovery and Selection Services held the largest share at 29.33% in 2025.
Which service type is growing fastest?
Content Creation and Production Services is projected to grow at a 24.66% CAGR from 2026 to 2031.
Which end-user sector leads demand?
Fashion and Beauty accounted for 60.65% of demand in 2025, supported by product demonstration content and creator-linked commerce.
Which region is expanding fastest?
Asia-Pacific is projected to expand at a 24.34% CAGR through 2031, led by social-commerce activity and mobile-first creator ecosystems.
市场概览
- 增长最快市场：北美
- 最大市场：亚太地区
- 市场集中度：低
查看来源：Mordor Intelligence