越南宠物零食市场
越南宠物零食市场：2025年市场规模约为63.03百万美元，2031年市场规模约为90.18百万美元；预测期复合年增长率为6.16%。
市场研究正文
规模、增长、细分、驱动因素与关键问题
当前质量分 100.00，审核状态 accepted。结构化字段已按 RoboInd 内容层级组织。
核心结论
越南宠物零食市场：2025年市场规模约为63.03百万美元，2031年市场规模约为90.18百万美元；预测期复合年增长率为6.16%。
市场走势
结构化指标
| 指标 | 年份 | 数值 | 性质 |
|---|---|---|---|
| 复合年增长率 | 2031 | 6.16% | 机构预测 |
| 市场规模 | 2025 | USD 63.03 million | 机构预测 |
| 市场规模 | 2026 | USD 66.89 million | 机构预测 |
| 市场规模 | 2031 | USD 90.18 million | 机构预测 |
细分市场份额
市场结构
| 维度 | 细分项 | 年份 | 份额 |
|---|---|---|---|
| distribution_channel | specialty stores | 2025 | 73.600% |
| pets | dogs | 2025 | 65.900% |
关键结论
- distribution_channel 维度中，specialty stores 在 2025 年的公开份额为 73.6%。
- pets 维度中，dogs 在 2025 年的公开份额为 65.9%。
主要参与者
- Mars, Incorporated
- Charoen Pokphand Group
- Colgate-Palmolive Company (Hill’s Pet Nutrition, Inc.)
- Perfect Companion Group Co., Ltd.
- Nestlé (Purina)
增长驱动因素
| 因素 | 影响 CAGR | 地区相关性 | 影响周期 |
|---|---|---|---|
| Premiumization of pet snack purchases in urban households | +1.400% | Ho Chi Minh City and Hanoi core, Da Nang secondary | Medium term (2-4 years) |
| Rising multi-pet and snack-occasion buying behavior | +0.900% | Vietnam tier 1 cities | Short term (≤ 2 years) |
| Expansion of specialty pet retail and clinic-assisted selling | +0.800% | Urban Vietnam, spillover to provincial capitals | Medium term (2-4 years) |
| Social media-led demand for functional and visual appeal treats | +0.700% | Urban Vietnam, digital-native consumers | Short term (≤ 2 years) |
| Growth of freeze-dried and jerky formats in health-oriented snacking | +0.900% | Ho Chi Minh City and Hanoi premium buyers | Medium term (2-4 years) |
| Local sourcing of meat by-products for lower-cost treat formulation | +0.400% | National, with early gains in southern provinces | Long term (≥ 4 years) |
市场制约因素
| 因素 | 影响 CAGR | 地区相关性 | 影响周期 |
|---|---|---|---|
| Rural price sensitivity and channel fragmentation | -1.000% | National, most acute in rural provinces and the Mekong Delta | Short term (≤ 2 years) |
| Imported ingredient dependence for premium treats | -0.900% | National, strongest in premium imported formats | Medium term (2-4 years) |
| Compliance cost burden for labeling and food safety rules | -0.700% | National, with stronger effect at import gateways | Medium term (2-4 years) |
| Cold-chain and shelf-life constraints for certain treat formats | -0.500% | National, most acute outside tier 1 cities | Long term (≥ 4 years) |
报告关注的关键问题
What is the 2031 value outlook for Vietnam pet treats?
The Vietnam pet treats market is forecast to reach USD 90.18 million by 2031, up from USD 66.89 million in 2026, with a 6.16% CAGR over 2026 to 2031.
Which sub product category leads sales in Vietnam?
Crunchy treats led revenue with a 24.3% share in 2025, supported by broad availability and lower price barriers.
Which pet type is growing fastest in treat consumption?
Cats are the fastest-growing pet type, with a projected 7.2% CAGR through 2031.
Why do specialty stores still lead treat sales?
Specialty stores held 73.6% of distribution value in 2025 because they offer deeper assortments, better product explanations, and stronger trust for premium purchases.
What is helping premium formats grow faster than mass products?
Premium growth is being supported by multi-pet households, stronger urban spending, clinic-assisted selling, and rising demand for freeze-dried and functional treats.
市场概览
- 市场集中度：中等
查看来源：Mordor Intelligence