竞争情报服务市场
竞争情报服务市场：2026年市场规模约为97.1亿美元，2031年市场规模约为166.4亿美元；预测期复合年增长率为11.37%；当前最大市场为北美；增长最快的市场为亚太地区。
市场研究正文
规模、增长、细分、驱动因素与关键问题
当前质量分 100.00，审核状态 accepted。结构化字段已按 RoboInd 内容层级组织。
核心结论
竞争情报服务市场：2026年市场规模约为97.1亿美元，2031年市场规模约为166.4亿美元；预测期复合年增长率为11.37%；当前最大市场为北美；增长最快的市场为亚太地区。
市场走势
结构化指标
| 指标 | 年份 | 数值 | 性质 |
|---|---|---|---|
| 复合年增长率 | 2031 | 11.37% | 机构预测 |
| 市场规模 | 2026 | USD 9.71 billion | 机构预测 |
| 市场规模 | 2031 | USD 16.64 billion | 机构预测 |
细分市场份额
市场结构
| 维度 | 细分项 | 年份 | 份额 |
|---|---|---|---|
| deployment_mode | cloud-based deployment | 2025 | 58.620% |
| end_user | BFSI | 2025 | 32.120% |
| geography | North America | 2025 | 36.380% |
| service_type | Data Collection and Analysis | 2025 | 32.350% |
关键结论
- deployment_mode 维度中，cloud-based deployment 在 2025 年的公开份额为 58.62%。
- end_user 维度中，BFSI 在 2025 年的公开份额为 32.12%。
- geography 维度中，North America 在 2025 年的公开份额为 36.38%。
- service_type 维度中，Data Collection and Analysis 在 2025 年的公开份额为 32.35%。
主要参与者
- AlphaSense, Inc.
- Similarweb Ltd.
- Semrush Holdings, Inc.
- Crayon AS
- Klue Labs Inc.
增长驱动因素
| 因素 | 影响 CAGR | 地区相关性 | 影响周期 |
|---|---|---|---|
| Real-Time Competitor Monitoring Demand | +2.500% | Global, with the highest concentration in North America and Europe | Short term (≤ 2 years) |
| AI-Powered Intelligence Workflows | +2.300% | Global, with faster adoption in North America and Asia-Pacific | Short term (≤ 2 years) |
| Cross-Functional Use Across Sales, Product, and Strategy | +1.500% | Global, particularly North America and Western Europe | Medium term (2-4 years) |
| Regulated-Industry and Risk-Linked Intelligence Needs | +1.300% | North America and Europe, with spillover to Asia-Pacific | Medium term (2-4 years) |
| Hybrid Continuous Intelligence Models | +0.900% | Global, strongest among large enterprises across regions | Medium term (2-4 years) |
| Dark Data and Internal Knowledge Graph Use | +0.600% | North America and Europe, with early adoption in Asia-Pacific | Long term (≥ 4 years) |
市场制约因素
| 因素 | 影响 CAGR | 地区相关性 | 影响周期 |
|---|---|---|---|
| Data Privacy, Consent, and Ethical Scrutiny | -2.000% | Global, strongest in Europe, with significant spillover to North America and Asia-Pacific | Short term (≤ 2 years) |
| High Total Cost of Ownership and Shelfware Risk | -1.500% | Global, most acute in mid-market segments | Short term (≤ 2 years) |
| Verification Burden in Generative AI Workflows | -1.000% | Global, with higher impact in regulated industries | Medium term (2-4 years) |
| Fragmented Buying Centers and Weak Intelligence Governance | -0.700% | Global, with greater prevalence in mid-market and small and medium-sized business segments | Medium term (2-4 years) |
报告关注的关键问题
What is the size of the Competitive Intelligence Services Market?
The Competitive Intelligence Services Market stood at USD 9.71 billion in 2026 and is projected to reach USD 16.64 billion by 2031 at an 11.37% CAGR.
What is driving demand for competitive intelligence services?
Demand is supported by continuous competitor monitoring, AI-supported research, and wider use by sales, product, strategy, and risk teams.
Which service type has the largest share?
Data Collection and Analysis held the largest service-type share at 32.35% in 2025.
Which deployment model is growing fastest?
Hybrid deployment is projected to grow at a 15.22% CAGR from 2026 to 2031 as regulated users seek both speed and data control.
Which end-user sector is expanding fastest?
Healthcare and Life Sciences is projected to grow at a 14.51% CAGR from 2026 to 2031.
Which region is projected to grow fastest?
Asia-Pacific is projected to expand at a 13.81% CAGR from 2026 to 2031.
市场概览
- 增长最快市场：亚太地区
- 最大市场：北美
- 市场集中度：低
查看来源：Mordor Intelligence