Small Kitchen Appliances Market in Canada

Canada Kitchen Appliances Market Analysis

The Canada Kitchen Appliances Market is expected to register a CAGR of greater than 2% during the forecast period.

The Canadian kitchen appliances market is growing due to the housing market growth trend in the country, as newer housing units support the need for the new kitchen and laundry appliances. Finding a place on the property ladder is becoming a distant dream for many consumers in the country, and rising house prices and mortgage rates are presenting barriers to the growth of these appliances. Consumers are also observing a very significant unit price rises on major appliances, due to the tariffs imposed by the Canadian government on imported goods from the United States. Retailers are reporting only single-digit price increases, as price-conscious Canadians are postponing kitchen renovations.

Canada Kitchen Appliances Market Trends

Modular and Built-in Kitchen Appliances is Driving the Growth

The concept of including modular kitchen can be mainly due to the income level growth of the people in the country. Disposable incomes are on the rise, while mortgage borrowing reached its lowest level in almost four years, in early 2018. Higher disposable income levels and growing urbanization are paving the way for multifunctional, connected appliances, due to which consumers are transforming their kitchen into a place for cooking, as well as technology, nutrition, and sustainability.

Online Channel Grows into a Key Sales Partner

E-commerce stores are the fastest growing channel in Canada, as the Canadians are among the highest internet users in the world. They mostly depend on the internet to place orders. For the past decade, online sales have increased at a much higher rate than the traditional retail sales. Most Canadian retail firms have adopted wireless technologies and internet-based systems, to improve the business-to-business and business-to-consumer relations. Manufacturing firms and government organizations are also likely to use internet for purchases, especially for small routine orders.

Canada Kitchen Appliances Industry Overview

The market is fragmented, with many international companies hiving a huge presence in the market. Whirlpool Corporation has recently started to work toward building smart refrigerators, while Electrolux AB had begun to invest in the region, due to the growth in the sales. Moreover, GE plans to become the leading player in the appliances sector.

Canada Kitchen Appliances Market Leaders