UK Hair Styling Equipment Market

UK Hair Styling Tools Market Analysis

The United Kingdom Hair Styling Tools Market is expected to register a CAGR of 4.62% during the forecast period.

Consumers in the United Kingdom gravitate towards taking care of their hair and thus spend more on hair grooming and styling products. Prominent market players are continuously evolving new products that are in tandem with market trends and allow consumers to create desired hairstyles. Now, not only women but also men have started using hair styling appliances and have become active users of such products.

The rise in young consumers has created an opportunity for hair styling tools in the market and is supporting market demand for products such as hair dryers, hair curlers, hair rollers, hair straighteners, etc. Major brands like Panasonic, Dyson, and others have improved their online presence and other social media networks to reach more millennials and members of Generation Z, who are driving the demand for hair styling tools in the United Kingdom market.

UK Hair Styling Tools Market Trends

Product Innovation Fueling Market Demand of Hair Styling Products

Consumers are inclined towards taking care of their hair and are thus focusing more on beauty and personal care products, which is one of the major factors driving the market in the United Kingdom. Consumers are also being influenced by the worlds of fashion, makeup, hairstyling, and trendsetting. Prominent brands in the market are also undertaking promotions, advertisements, etc. along with the use of different social media mediums to enhance their brand presence, which is garnering consumer attention in the country.

Furthermore, fashion trends are evolving very quickly in the hair styling industry due to the strong influence of social media among consumers. Consumers are looking for hair styling tutorials and are getting influenced by social media influencers who post training videos. This is a popular trend among the younger generation and millennials. Consumers are spending greatly on such hair styling tools, which is further creating opportunities in the hair styling tool market in the country.

Rising Consumer Spending and Online Retail Channels to Support Market Demand and Growth

Young consumers usually spend more time maintaining their hair, including washing, styling, drying, and touch-ups each day. Also, with the pandemic, the sales of hair styling tools via online retail have witnessed dynamic growth across the country. This is attributed to the ease of shopping, comparison between products, prices, etc. Also, the convenience of getting products delivered right to your doorstep is another factor supporting demand via online channels.

Prominent market players are engaging themselves with third-party websites to launch their products online and are enticing consumers with celebrity brand endorsements and other promotion strategies as well. So, the above factors are likely to keep driving growth and demand in the hair styling tool market in the UK over the next few years.

UK Hair Styling Tools Industry Overview

The United Kingdom hair styling tools market is a concentrated market, as a majority of the share is held by Procter & Gamble Company, Conair Corporation, Spectrum Brands Holdings Inc., Dyson Limited, etc. However, the market studied comprises many regional players. The leading players in the hairstyling tools market enjoy a dominant presence in the country. These players focus on leveraging opportunities in the markets to expand their product portfolios so that they can cater to the requirements of various consumer demands, especially portable, heat damage control, and highly efficient hair styling tools that can style the hair in less time as compared to conventional hair styling tools.

UK Hair Styling Tools Market Leaders

UK Hair Styling Tools Market News

• August 2022: Shark Beauty launched the Shark FlexStyle air styling and drying system. The company claims that the product is a powerful hair dryer and a multi-styling tool to style the hair while it is drying, with no heat damage, and is for all types of hair.
• October 2021: Cult US brand Drybar launched a hair styling collection in the United Kingdom, offering a range of hair products for consumers to choose from.