Indonesia Flexible Plastic Packaging Market

Indonesia Flexible Plastic Packaging Market Analysis

The Indonesia Flexible Plastic Packaging Market size in terms of shipment volume is expected to grow from 0.37 million tonnes in 2025 to 0.50 million tonnes by 2030, at a CAGR of 6.07% during the forecast period (2025-2030).

Changes in consumer preferences are poised to propel Indonesia's flexible plastic packaging market. Consumers increasingly favor on-the-go food options, and the demand for single-serve and ready-to-eat packaged foods is surging.

• Indonesia's flexible packaging market is pivotal as the nation pivots toward sustainability. There is a notable shift from single-layer plastics to eco-friendly options like multi-layer, high-barrier, recyclable materials. Driven by a growing population and a surging demand for affordable packaging, Indonesia's flexible plastic packaging market is thriving.
• The growth of the Indonesian flexible plastic market is mainly driven by the country's growing population and increasing demand for low-cost, lightweight, flexible packaging. According to the International Monetary Fund (IMF), Indonesia's population is expected to reach 274.85 million in 2022. IMF also anticipates that Indonesia will be one of the world's largest economies by 2030. Moreover, increasing urbanization is contributing positively to the growth of the market. Due to the economic development of Indonesia, the production and consumption of flexible plastic packaging products are growing steadily yearly.
• In Indonesia, millennial consumers are spearheading the surge in demand for flexible plastic packaging. This demographic favors single-serving and on-the-go food options, prompting the market to craft portable, durable, and lightweight products. Flexible plastic packaging is the prime packaging solution. Consumer expenditure on various food items, spanning bakery goods, ready meals, and snacks, has witnessed a significant uptick in recent years.
• According to In Corp Indonesia, in June 2024, there was a notable surge in demand for pillow pouches, primarily propelled by their expanding applications in the food, beverage, and dairy industries. These pouches stand out for their economical pricing, effective sealing, and streamlined transport, bolstering their market acceptance. Indonesia's food industry also presents enticing prospects, with emerging trends pointing toward a robust growth trajectory.
• Consumers in the country are aware of the environmental repercussions of single-use plastics and unsustainable business practices and seek products with a more positive ecological footprint. However, despite this trend, many companies and entrepreneurs flood the market with polluting packaging materials. The consequences are threatening, ranging from plastic clogging waterways and exacerbating flooding to posing significant health risks to humans.

Indonesia Flexible Plastic Packaging Market Trends

Lightweight and Convenient Packaging is Expected to Aid the Demand

• Lightweight packaging provides a barrier to air and moisture and is ductile, making it suitable for closures and gaskets. Therefore, product manufacturers are moving toward the introduction of lightweight plastic packaging. Hence, the increasing popularity and demand for this lightweight packaging material will positively impact the market's growth during the forecast period.
• The players in the flexible plastic packaging market are catering to the shifting preferences of customers. The busy lives of working professionals urge them to seek convenience in their daily-use products, such as foods and beverages. They look for products that need the least effort and time to open, store, and carry around.
• Indonesia's sizable millennial population, known for its adventurous palate, increasingly opts for dining out. This shift is driven by evolving lifestyles and a preference for convenience. This shift is underscored by a notable rise in food delivery services, exemplified by Gojek/Go Food. These dynamic shifts present many opportunities for the food industry.
• According to data forecasted by the Organisation for Economic Co-operation and Development (OECD), the consumption of fresh dairy products in Indonesia in 2024 is expected to reach 4.24 kilograms from 4.03 kilograms in 2020. Dairy products like fresh milk, cheese, and yogurt have gained traction among middle-income families. As consumption rises, such trends are anticipated to positively influence the demand for flexible packaging formats to pack dairy products.
• Moreover, the country's foodservice sector stands to gain with a burgeoning middle class. Anticipated trends include a rise in protein consumption, bolstered by the robust growth of the processed meat and dairy industries. As consumers seek convenient, easy-to-use, and lightweight packaging, packaging manufacturers are developing innovative solutions to tap into the growing organized retail and processed food markets.

The Food Industry is Expected to Witness Robust Growth

• The food industry will likely hold a significant share among end-user industries as packaged food sales have grown substantially, and the per capita food spending on prepared food has increased exponentially. In addition, the increased spending on bakery products and snack food has risen considerably in Indonesia during the past few years.
• Amongst flexible plastic packaging product types, pouches are expected to hold a significant market share due to the country's increasing demand for ready-to-eat (RTE) foods, owing to the busy lifestyle and large working population. The trend of adopting lightweight packaging material, along with the inclination toward reducing production, shipment, and handling costs, is driving flexible plastic packaging. Furthermore, the demand is driven by the rise of e-commerce focusing on visually appealing packaging trends.
• The food industry will likely hold a significant share among end-user industries as packaged food sales have grown substantially, and the per capita food spending on prepared food has increased exponentially. In addition, the increased spending on prepared meals, bakery products, and snack food has risen considerably in Indonesia over the past few years.
• According to Statistics Indonesia, as of March 2023, urban Indonesians allocated roughly 35.35% of their monthly per capita food expenditure to prepared food and beverages, significantly higher than the 7.5% on vegetables. This further boosted the country's market for flexible plastic packaging.
• According to the US Department of Agriculture, in July 2023, in Indonesia, imported products were predominantly channeled through urban areas, primarily via supermarkets, hypermarkets, and specialty stores. This trend was especially notable for perishable items like dairy, meat, and fresh fruits. While convenience stores leverage their extensive distribution centers strategically positioned throughout Indonesia, they predominantly feature local goods. A rise in super/hypermarkets in the region would further drive the demand for flexible plastic packaging in the area.

Indonesia Flexible Plastic Packaging Industry Overview

The Indonesian flexible plastic packaging market is fragmented, with the presence of both domestic and global players such as Amcor PLC, PT Toppan Indonesia Printing, Primajaya Eratama, Sonoco Products Company, and PT ePac Flexibles Indonesia. Players operating in the region are focused on expanding their business through mergers, collaborations, acquisitions, product innovations, and more.

• October 2023: Amcor PLC, a global leader in responsible packaging solutions, signed a Memorandum of Understanding (MOU) with SK Geo Centric (SK). This collaboration, set to kick off in 2025, primarily in Asia, focuses on sourcing advanced recycled materials. Through this MOU, Amcor gains a strategic edge, bolstering its ability to offer packaging solutions with recycled content to food and healthcare clients across key Asia-Pacific markets and beyond. This move complements Amcor's existing global partnerships for advanced recycled materials. Collectively, these alliances mark significant strides for Amcor, aligning with its ambitious goal of achieving 30% recycled content across its portfolio by 2030.

Indonesia Flexible Plastic Packaging Market Leaders

Indonesia Flexible Plastic Packaging Market News

• May 2024: PT United Harvest Indonesia, a prominent Indonesian food processor, entered the Chinese snack food market by introducing a line of shrimp crackers. Headquartered in Jakarta, the company rolled out its 'Deep Ocean Treasure' brand of dried shrimp snacks, targeting retailers in northern China. Indonesia, benefiting from duty-free privileges in China as an ASEAN member, became a key provider of primary goods to its top trading partner, China.
• August 2023: PepsiCo, the US snacks and beverages giant, was expected to resume snack production in Indonesia, marking a return after exiting a previous joint venture in the country two years ago. Breaking ground in Cikarang, West Java, PepsiCo started the construction of a new production facility. The company announced a substantial long-term commitment of USD 200 million, emphasizing its dedication to developing the Indonesian market.