Africa and Middle East Automotive TPMS Market

Africa & Middle East Automotive TPMS Market Analysis

The Africa and Middle East Automotive TPMS Market is expected to register a CAGR of greater than 6% during the forecast period.

• The recent development made by manufacturers and OEMs in TPMS, with consumer sentiment leaning towards advanced and sustainable technologies, is expected to fuel the Africa Middle East TPMS market during the forecast period.
• UAE and Saudi Arabia are the leading TPMS market due to higher risk recognition posed by damage caused blowing out of tires, and government initiatives to minimize risks. Various collaborations such as Continental and Road Safety UAE aimed to introduce a smart device that alerts the driver by monitoring tire pressure data.
• Also, tire failure has an impact on a road traffic accident. Road crashes are a significant issue in many of the African nations. Studies suggest that the cost of road traffic accidents as a percentage of the Gross Domestic Product (GDP) is about 0.8% in Ethiopia and 1% in South Africa, 2.3% in Zambia, 2.7% in Botswana, 5% in Kenya, .and 1.5 in Ghana. The four major causes of tire failure: overinflation, under-inflation, wear, and overloading of vehicles. All these failures can be corrected using an appropriate TPMS system, thus pushing the growth of the market.
• Other significant factors such as consumer preference toward advanced driver assistance systems, the spike in the sales of luxury vehicles, and the growing number of accidents and subsequent road fatalities have prompted the regulatory authorities to mandate the TPMS in automobiles.

Africa & Middle East Automotive TPMS Market Trends

Direct TPMS is the Fastest Growing TPMS Technology

TPMS provides a wide range of advantages, correctly filled tires have lower rolling resistance and suffer lesser tire abrasion, which significantly increases the service life of tires. Secondly, the fuel consumption and thus, emissions of CO2 can be lowered. Thirdly, with shorter braking distances and excellent cornering stability, it offers a comfortable ride.

Air pressure monitoring systems are also offered as direct and indirect systems. Indirect systems help record the data and determine the loss of air pressure due to the wheel's increased speed. While direct systems measure and archive accurate air pressure data using built-in sensors to the valves. Direct systems can detect both slow diffusion losses and rapid pressure losses on a tire. As a result we see Direct systems being accommodated in larger number of vehicles

Diect TPMS usually finds major applications in the passenger vehicle segment, where tire pressure management is considered to be a critical safety system. The automotive industry has been stepping up on introducing features that aid in minimizing the impact of collisions, reduce fatalities, and improve overall vehicle safety. This, in turn, is fueling the growth of the automotive TPMS market during the forecast period.

Saudi Arabia is Leading the Market in 2019

In Saudi Arabia, commencements of projects to improve road safety by the Ministry of Transport (MoT) with the growing focus on fuel efficiency and sustainability, as well as the burgeoning automotive industry in the kingdom, is driving the TPMS market in Saudi Arabia.

In 2018, the Ministry of Transport in the kingdom had initiated eight road safety projects. These include establishing the National Road Safety Centre and three more projects related to traffic safety equipment. In 2020, the first tire plant was set up by the National Tire Company in Jubail's industrial zone. The production is expected to start in 2021, which will positively impact the demand for TPMS in Saudi Arabia.

The automotive industry is seeing positive sign in Saudi Arabia ever since the country has lifted the ban on women from driving vehicles. This move allowed numerous women to drive and helped the demand in the car sales across Saudi Arabia, as many women with valid driving licenses were finally able to access their own cars. As a result, many OEM manufacturers are providing extended TMPS in the passenger segment. As a result, with the rise in sale of passenger cars, TPMS is expected to remain in demand for the forecasted period.

Africa & Middle East Automotive TPMS Industry Overview

The Africa and Middle East TPMS Market is dominated with various international and regional players such as Continental AG, Huf Hülsbeck & Fürst GmbH & Co. KG and ZF Friedrichshafen AG. Although to have the edge over its competitors, the major TPMS manufacturing companies are making joint-ventures, partnerships to launch newer products.

In 2019, Continental, manufacturer and supplier of VDO OE-engineered TPMS replacement parts with an added third multi-application TPMS sensor. The newly added REDI-Sensor line, has expanded the total application coverage to more than 70 % of TPMS-equipped passenger vehicles in Saudi Arabia, Qatar and most of Africa.

Africa & Middle East Automotive TPMS Market Leaders