Polyphenols Market Summary
The global polyphenols market size was estimated at USD 1,675.9 million in 2022 and is projected to reach USD 2,977.1 million by 2030, growing at a CAGR of 7.4% from 2023 to 2030. The demand for the product is attributed to its qualities which provide various health benefits including its potential to prevent cancer, diabetes, aging.
Key Market Trends & Insights
- In terms of region, Asia Pacific was the largest revenue generating market in 2022.
- Country-wise, Mexico is expected to register the highest CAGR from 2023 to 2030.
- In terms of segment, grape seed accounted for a revenue of USD 739.9 million in 2022.
- Peach is the most lucrative product segment registering the fastest growth during the forecast period.
Market Size & Forecast
- 2022 Market Size: USD 1,675.9 Million
- 2030 Projected Market Size: USD 2,977.1 Million
- CAGR (2023-2030): 7.4%
- Asia Pacific: Largest market in 2022
Polyphenols are micronutrients and phytochemicals with antioxidant properties. Prebiotic properties are included in the product, which boosts the gut's bacterial population in a way that is beneficial for maintaining overall health, controlling weight, and preventing disease.
Manufacturers are compelled to provide new product solutions due to developments in nutritional and health products, which are also expected to increase sales during the projection period.
The grapeseed segment dominated the market in terms of revenue and volume in 2021 This is attributed to the effectiveness of the product to treat cardiovascular conditions, skin allergies, and eye diseases resulting from diabetes, and cancer.
Polyphenols are expected to gain traction primarily in the functional food market. They can be considered functional foods as they are beneficial for health beyond basic traditional nutrition. Changing demographics, along with health awareness are projected to influence the industry positively.
Product Insights
Grape seed products dominated the market with a revenue share of 44.1% in 2022. This is attributed to the fact that grape seed is a waste product of the grape juice industry and wineries. Grape seed polyphenols extracts contain high antioxidants which help in controlling high cholesterol, and eye diseases associated with diabetes, and cancer.
Green tea is the second largest product segment as it is a universal beverage and widely consumed by health-conscious consumers. Green tea leaves consist of phenolic acids, flavonoids, and flavones which may account for 30% of their dry weight. Consumption of green tea is beneficial for curing health-related issues such as high cholesterol, cancer, and atherosclerosis.
The Cocoa & coffee beans segment is also anticipated to gain demand as there is a direct link between health and cocoa antioxidants mainly because of the significant flavonoid content. Cocoa and coffee beans polyphenols extracts are beneficial for the treatment of several pathological disorders.
Application Insights
The functional beverage application segment dominated the market with a revenue share of 32.7% in 2022. This is attributed to the fact that functional beverages are emerging as the largest application segment in the polyphenols industry in terms of revenue. They are stimulated drinks that prevent health issues across all age groups. Technology upgrades coupled with progression in product adoption are projected to drive functional beverages over the forecast period.
Functional foods are expected to emerge as the second-largest application segment in the market. Functional foods, when consumed in adequate amounts, have desirable effects on the human body, such as improved gut health and reduced intestinal inflammation. Rising awareness regarding preventive healthcare owing to various factors such as increasing disposable income, rising standard of living of consumers, and growing aging population is projected for the growth of demand for the product.
Life expectancy across the globe is on the rise. Growing awareness about the role of nutrition in improving overall well-being is one of the key factors contributing to segment growth. Dietary supplements have become more popular among consumers seeking natural solutions to various health ailments.
Regional Insights
Asia Pacific region dominated the market with a revenue share of 45.6% in 2022. This is attributed to the rising awareness about nutritional enrichment in China, and India is expected to remain a favorable factor for the market growth in the region. Asia Pacific has one of the largest functional food markets owing to the burgeoning population and rising disposable income of the consumer. The government of China has taken numerous initiatives in recent years to promote the benefits of consuming healthy food.
Europe, led by Germany and the U.K., emerged as the second-largest region in the global market. Growth in the nutraceutical industry is one of the major factors behind the development of this market. Growing obesity cases in Europe are creating a supportive growth potential for the healthy functional food and beverages segment.
Key Companies & Market Share Insight
Growth in healthy lifestyles in many regions is leading to an increase in competition among manufacturers. The rising demand for polyphenols owing to increasing consumer awareness regarding the health benefits of the product is a key factor encouraging the manufacturers operating in this segment to increase their production capacity across the globe.
Industry participants are heavily invested in R&D activities to enhance their product portfolio and achieve higher participation in the value chain. For instance, ADM has 280 facilities for the production of ingredients and 428 locations for growing crops. Some prominent players in the global polyphenols market include:
Archer Daniels Midland (ADM)
Naturex SA
Diana Foods
Indena S.p.A
Ajinomoto Co. Inc.
Chr. Hansen Holdings A/S
Barry Callebaut