Off-road Motorcycle Market (2022 - 2028)

Off-road Motorcycles Market Summary

The global off-road motorcycle market size was valued at USD 14.34 billion in 2021 and is estimated to reach USD 21.83 billion by 2028, growing at a compound annual growth rate (CAGR) of 6.2% from 2022 to 2028. Racing and sports events focused on off-road motorcycles significantly driven the demand.

The rising number of sponsorships to racing events and riders from big brands is fostering the market growth. Moreover, a rise in the number of launches of off-road motorcycles and the rising popularity of all-electric off-road motorcycles drive the market. The COVID-19 outbreak positively impacted the global market. Technological advancements, such as electric off-road motorcycles, will create new development opportunities for the market. The rising popularity of electric off-road motorcycles due to the increasing CO2 emission concerns will also spur market growth.

Off-road motorcycles are also called dirt bikes and are manufactured especially for off-road racing events on surfaces that are not conventionally paved. Unconventionally paved surfaces are rough. Compared to on-road motorcycles, off-road motorcycles are lighter and extra flexible, normally having long suspension travel, and high ground clearance, and are geared higher to offer more torque in off-road conditions.

There are various types of off-road motorcycles specially designed for off-road use, which include motocross motorcycles, enduro motorcycles, trail motorcycles, and track-racing motorcycles. Motocross motorcycles are made for high-speed, competition riding on an enclosed course with man-made jumps. Enduro motorcycles are high-performance motorcycles manufactured particularly for off-road endurance racing events on private land. Trail motorcycles are dual-purpose motorcycles that can be used for trail riding but are appropriate for use around town as well.

Track-racing motorcycles are high-speed oval racing motorcycles, typically with no brakes, nor rear suspension. The COVID-19 pandemic has positively affected the off-road motorcycles market. According to Motorcycle Industry Council (MIC), off-road bike sales gained a significant boost during the pandemic times and in the month of May, the sales increased well above last year’s numbers. Also, it is expected that the market will grow at a steady pace over the forecast period.

Type Insights

On the basis of types, the global market has been further segmented into motocross motorcycles, enduro motorcycles, trail motorcycles, and track-racing motorcycles. The enduro motorcycles segment dominated the market and contributed a revenue share of more than 36.00% in 2021 and is forecast to grow at a CAGR of 6.7% from 2022 to 2028. According to the Federal Chamber of Automotive Industries (FCAI), the revenue generated by the enduro motorcycles segment was maximum in 2020. Enduro motorcycles are high-performance motorcycles designed mainly for off-road endurance racing events. A lot of AMA-sanctioned enduros are held all over the world every year.

That includes local events, regional series, and nationals. Thus, the demand for enduro motorcycles is high and contributed more to the market revenue. The motocross motorcycles segment is expected to witness the second-highest CAGR from 2022 to 2028. According to the Federal Chamber of Automotive Industries (FCAI) stats, motocross motorcycles sales were considerably high in 2020. An increased number of motocross and dirt-bike racing activities has been fueling the sales of motocross motorcycles over the years. In addition, a rise in the number of motocross enthusiasts and growing disposable income are propelling the segment development.

Regional Insights

On the basis of geographies, the global market has been further categorized into North America, Europe, Asia Pacific, Middle East & Africa, and Central & South America. Europe is expected to register the second-fastest CAGR of 5.9% from 2022 to 2028. According to the European Association of Motorcycle Manufacturers (ACEM) stats, the largest off-road motorcycle markets in Europe in 2020 were Germany, Italy, and France. The implementation of innovative technology and the presence of a highly advanced manufacturing hub in the regional market is a highly lucrative opportunity for the manufacturers.

According to Motorcycles Data, the German motorcycle industry is considered one of the world’s fastest-growing industries. Thus, the regional market of Europe is expected to witness significant growth over the forecast period. Regional analysis revealed that Asia Pacific accounted for a significant market revenue share of more than 60% in 2021. India and China are the major countries that generated maximum revenue in the market in 2020. Apart from these countries, Indonesia and Vietnam also accounted for considerable shares in the market. All these countries are anticipated to retain their market position owing to the presence of a large population as well as rising consumer expenditure on off-road motorcycles.

Key Companies & Market Share Insights

The market is characterized by the existence of established and new companies. Motorcycles have become more advanced in terms of convenience, luxury, and safety, as a result of the adoption of cutting-edge technologies by manufacturers. Most of the market players are concentrating on launching new vehicles with enhanced features at a reasonable price to attract sports enthusiasts. For instance, Kawasaki Heavy Industries, Ltd. launched the KX250 and KX450 dirt bikes in India in September 2021. In addition, Yamaha launched a new 150cc off-road motorcycle, WR 155R, in Indonesia in December 2019. Some of the prominent players in the global off-road motorcycle market include:

• Harley-Davidson, Inc.

• Yamaha Motor Co., Ltd.

• Ducati Motor Holding S.p.A.

• Honda Motor Co., Ltd.

• Kawasaki Heavy Industries, Ltd.

• BMW AG

• Suzuki Motor Corp.

• Hero MotoCorp Ltd.

• Bajaj Auto Ltd.

• TVS Motor Company

Recent Developments

• In April 2023, HARLEY-DAVIDSON launched the new version of its Pan America 1250. This motorbike is versatile and has 5 pre-programmed Ride Modes including off-road mode.

• In November 2022, Honda Motor Co., Ltd. unveiled the XL750 Transalp. The new motorcycle is equipped with Showa 43mm SFF-CATM USD forks to off-road bump journeys.

• In November 2022, India Kawasaki Motors Pvt. Ltd. (IKM) announced the launch of the new MY23 KX250 in India. The new version has increased engine performance for off-road competitions in mountains and deserts.

Off-road Motorcycle Market