Breast Pump Market (2025 - 2033)

Breast Pump Market Summary

The global breast pump market size was estimated at USD 3.16 billion in 2024 and is projected to reach USD 6.96 billion by 2033, growing at a CAGR of 9.33% from 2025 to 2033. The key factors driving market growth include rising global women's employment rates, improved healthcare infrastructure in emerging economies, and government initiatives to support working mothers.

The significant rise in female labor force participation in India, as highlighted by the Economic Survey 2025, which reported an 18.4% increase over the past five years, serves as a key driver for the breast pump market. As more women join or return to the workforce, especially new mothers, the demand for convenient and efficient breastfeeding solutions has surged. Breast pumps enable working mothers to maintain breastfeeding routines while managing their professional commitments, offering flexibility, improved infant nutrition, and emotional assurance.

Furthermore, increasing breastfeeding complications amongst women is expected to create demand for breast pumps in the near term. Breastfeeding complications include poor attachment, breast engorgement, and nipple pain in women. Thus, breastfeeding becomes more difficult because of these issues among women. According to Nemours, a non-profit children's health organization, most women discontinue breastfeeding their newborn babies too soon, resulting in an increase in the need for breast pumps.

Growing consumer awareness and supportive government initiatives are anticipated to propel the global demand for breast pumps. For instance, The Baby Friendly Hospital Initiative (BFHI), which promotes evidence-based practices for breastfeeding success, was established by the United Nations Children's Fund (UNICEF) and the World Health Organization (WHO) to enhance breastfeeding rates and assist families in achieving their breastfeeding goals.

Similarly, in August 2024, Momocozy launched a campaign to empower mothers and break breastfeeding barriers. This initiative included a comprehensive webinar series covering topics such as pumping, breastfeeding, and transitioning back to work confidently. During this campaign, Momocozy partnered with several organizations, including the American College of Nurse-Midwives. These initiatives by industry players to raise awareness among new mothers about breast pumping and the use of breast pumps are expected to drive demand for these products in the coming years.

"In the U.S., new mothers receive very little support, and we are too often caught in judgmental 'mommy wars' over the right way to feed your baby. What new moms need is encouragement to thrive on their real feeding journeys, the majority of new mothers want to breastfeed, and the reality is most moms will introduce pumping, sometimes exclusively, for various reasons. And they deserve to feel proud of their journey. It's time for our breastfeeding conversations to be more inclusive of pumping and align with real experiences."Said Sarah O'Leary, mom of two and CEO of Willow

Governments of various countries are encouraging mothers to breastfeed babies up to the age of 6 months. Moreover, many international agencies are arranging campaigns to raise awareness about breastfeeding. Various market players, such as Medela LLC, Laura & Co., Newell Brands, and Ameda, & universities, including Washington University & Fudan University, are raising awareness among women about breastfeeding and its benefits by arranging campaigns and providing informative magazines. These factors are expected to drive the market.

Breast Pump helps improve accessibility to perform the tasks in daily living. Breast Pump is covered under Medicare, but does not cover disposable items. Medicare Part-B beneficiaries pay 20% of the approved cost of the product, and the remaining 80% is paid by Medicare. Better coverage and reimbursement policies for Breast Pump products are also likely to help boost the Breast Pump market growth. In addition, the rising number of elderly care centers because of the increasing geriatric population base across the globe is projected to drive the breast pump market further.

Moreover, the growing women's employment rates are anticipated to propel the demand for breast pumps in the coming years. Countries such as Canada and India are witnessing significant growth in women's employment. For instance, according to the data published by the Periodic Labor Force Survey (PLFS) undertaken by the Ministry of Statistics and Programme Implementation in November 2024, the Female Labor Force Participation Rate (LFPR) in India has grown significantly by 23 percentage points between 2017-18 and 2023-24, demonstrating an increasing contribution of females to rural production.

Furthermore, according to the Labor Force Survey data published by Statistics Canada in October 2023, 9.6 million women were employed in Canada in September 2023, up 2.7% from September 2022. Moreover, the labor force participation rate among U.S. women is also increasing. According to the data published by the U.S. Bureau of Labor Statistics, the labor force participation rate among U.S. women increased from 56.7% in January 2018 to 57.5% in January 2024. Working women have a relatively high disposable income and less time to breastfeed their babies, so they are ideal customers for breast pumps. Thus, increasing women's employment is anticipated to drive the breast pump market growth in the coming years.

In addition, social media platforms, such as YouTube, Facebook, and Instagram, have enabled individuals to access information about breast pumps and related accessories. Several companies provide information on these platforms. For instance, Spectra Baby USA runs a page called Spectra Baby USA - Pumping for Mom Support, which supports and provides information about breast pumps. Thereby, such factors are expected to boost the demand for breast pumps during the forecast period.

The rise in novel product launches is significantly driving the breast pump market by introducing more advanced, efficient, and user-friendly products that cater to the evolving needs of modern parents. For instance, in July 2024, KISSBOBO launched the M1, a new era in breast pumping. The M1 Breast Pump offers 19 adjustable suction levels, allowing mothers to personalize their pumping experience and find the most comfortable and effective strength. These factors are expected to propel the breast pumps market over the forecast period.

Technological Advancements

Source: Medela, Willow, Grand View Research

Market Concentration & Characteristics

The breast pump market is witnessing a substantial degree of innovation driven by rapid technological advancements and the increasing adoption of advanced products. Ongoing advancements in breast pump technology, such as the development of electric and battery-operated pumps, dual pumps for simultaneous expression, and smart pump features, have made breast pumping more convenient and efficient, driving market growth. For instance, in March 2024, Willow Innovations, Inc. introduced Willow 360, a new and improved wearable breast pump system designed to enhance the breastfeeding experience. With enhanced leak-proof technology, a user-friendly app, and personalized services, Willow 360 empowers moms with greater freedom and support. Moreover, integration of smart technology into breast pumps allows mothers to track pumping sessions, milk production, and feeding patterns through mobile apps. These apps may also provide tips, reminders, and personalized insights. Lately, wearable breast pumps have gained popularity, offering mothers the flexibility to pump discreetly and without being tethered to a traditional pump. These devices are often compact, quiet, and allow for hands-free pumping, enhancing convenience for on-the-go mothers.As technology continues to advance, it is likely that further improvements and innovations will emerge in the breast pump market.

Regulations play a crucial role in shaping the breast pumps market, ensuring the safety, efficacy, and quality of these devices. Regulatory agencies set standards and requirements to ensure the safety and quality of breast pumps. Manufacturers must comply with these standards to obtain regulatory approval or certification for their products. This helps build trust among consumers regarding the safety and reliability of breast pumps.Stringent regulatory requirements can act as barriers to entry for new companies in the breast pump market.

Compliance with regulations often involves significant investments in research, development, and testing to meet the specified safety and performance standards. Regulatory requirements may drive innovation in breast pump design and technology. Companies often invest in research and development to create products that not only meet regulatory standards but also offer additional features to enhance user experience and clinical efficacy. Furthermore, regulations may need to adapt to emerging technologies, such as smart breast pumps with connectivity features. Issues related to data privacy, security, and usability may become subjects of regulatory consideration as these technologies advance.

Companies are actively acquiring development-stage firms to broaden their service portfolios, catering to a larger patient base. Major companies may acquire smaller firms to strengthen their market position, expand product portfolios, or gain access to new technologies. In January 2023, International Biomedical announced the acquisition of Ameda, Inc. The company is expected to hire in Operations roles as it consolidates this acquisition and develops new growth initiatives.

The breast pumps market faces moderate substitution threats from alternatives such as infant formula feeding, which offers convenience for mothers unable to breastfeed or who choose not to. Manual expression (hand expression) remains a low-cost, equipment-free option, particularly in low-resource settings. Additionally, wet nursing and human milk banks are substitutes in specific cultural or clinical contexts. Supplemental Nursing Systems (SNS) and nipple shields may reduce reliance on pumps by supporting direct breastfeeding in challenging cases. Despite these options, growing awareness of breast milk’s benefits and advancements in pump technology continue to drive market demand.

The breast pump market demonstrates a high degree of end-use concentration, primarily driven by individual consumers, especially working mothers and lactating women seeking convenience and flexibility in infant feeding. Hospitals and maternity clinics also account for a significant share, using breast pumps for postnatal care, premature births, and lactation support. Moreover, breast milk banks and nonprofit organizations contribute to demand by facilitating milk collection and distribution. With overlapping clinical and personal use cases, this concentrated user base strongly influences product development trends such as portability, noise reduction, and hands-free functionality in breast pump technologies.

Product Insights

The closed system segment held the largest revenue share in 2024 and is anticipated to witness the fastest growth rate over the forecast period. The growth is mainly owing to their higher usage rates, as these systems are relatively more hygienic and contamination-free. Closed breast pumps are rapidly substituting open systems, and therefore, their revenue share is expected to increase by 2033.

Closed system breast pumps contain a lid or a layer, which acts as a barrier between a collection kit and the pumping unit, or motor, that prevents the contamination of collected milk. This protective layer also prevents the milk particles from entering the pump tubing or motor. These devices provide better safety for the child’s health, ensure maximum removal of impurities, and are easy to clean. Introduction of portable instruments such as Ameda HygieniKit is expected to drive market growth over the next few years.

On the other hand, open type breast pumps lack barriers that prevent overflowing and entry of milk into the pump machinery. They are less expensive than closed systems. When milk enters the tubing or pump mechanisms, it becomes very difficult for users to clean. Inadequate cleaning before using causes mold and bacteria to growth in the pump systems, putting babies at risk of getting sick. In addition, with nursing mothers preferring hygiene over cost while purchasing breast pumps, the market of open type breast pumps is expected to witness sluggish growth over the forecast period.

Technology Insights

The electric pumps segment held the largest revenue share in 2024 and is expected to witness the fastest growth rate during the forecast period. Electric breast pumps are powered by a motor and supply suction through plastic tubing to a horn that fits over the nipple. It provides a lot more suction, making pumping significantly faster, and allows pumping of both breasts at the same time. As a result, the growing presence of working mothers is anticipated to boost the growth of the electric breast pump segment in the coming years.

Employment status of mothers with own children under 3 years old by single year of age of youngest child, 2022-2023 annual averages in the U.S.

Source: U.S. Department of Labor, Primary Interviews, Grand View Research

Working mothers generally prefer to use electric pumps as they can easily extract more milk in a short time. The double pumping model decreases the time taken when compared to a normal pump. Often, electric pumps can be quite heavy and noisy, but manufacturers continue to use advanced technology, which creates lighter pumps that generate lesser noise. Electric pumps are also available for rent for mothers who cannot afford to buy a new pump and require them for short time durations.

Some key brands operating in this segment include Purely Yours Ultra Breast Pump by Ameda AG and Isis iQ Duo Breast Pump by Philips AVENT, respectively. Technological advancements with the introduction of portable instruments such as Platinum electric breast pump by Ameda and Electric swing breast pumps by Medela expected to drive market growth over the next few years.

Application Insights

The market has been segmented into personal use and hospital grade. Hospital grade segment held the largest revenue share in 2024 and is anticipated to witness the fastest growth rate over the forecast period. Hospital-grade breast pumps have powerful motors and are typically used in hospitals, but they can also be rented on a monthly basis for personal use. These breast pumps operate on a "closed system," which means that barriers are in place to prevent milk and other fluids from entering the motor. This lessens contamination and ensures that they are safe for multiple users.

These breast pumps provide several benefits, such as being more powerful and effective than many personal-use pumps. They are beneficial for mothers who have medical issues that necessitate the use of a high-powered pump or whose babies have difficulty latching and nursing. Thereby, owing to these aforementioned advantages offered by hospital-grade pumps, the segment is expected to grow significantly over the forecast period.

Regional Insights

North America breast pump market dominated the global market with the largest revenue share of 52.41% in 2024. The rapid adoption of advanced equipment in the U.S. has allowed the region to account for a larger market share. The presence of leading manufacturers and quick adoption of advanced products are projected to boost the region’s growth further. The region is continuously developing cost-efficient and advanced devices for the patients to capture a huge share of the market. In addition, the rise in the number of hospitals and the growing geriatric population are factors responsible for the regional market growth.

U.S. Breast Pumps Market Trends

The U.S. breast pumps market held the largest revenue share of the North American market in 2024. Some factors responsible for its dominance are increasing awareness about the availability of breast pumps, a growing number of employed women, and high disposable income. For instance, as per a report by U.S. BUREAU OF LABOR STATISTICS, the unemployment rate of women in the U.S. has decreased from 13.9% to 3.3.% from 2020 to 2023.

Europe Breast Pumps Market Trends

Europe breast pump market is growing with a significant growth rate over the forecast period, owing to growing birth rate coupled with rising women's employment in the region. Working women face challenges in managing and providing necessary nutrition to their babies, which may increase neonatal mortality if not properly catered for. Breast pumps make it easier for working mothers to feed their babies properly. Moreover, rising awareness among target consumers, i.e., lactating mothers, about the benefits of breastfeeding, is expected to create growth opportunities for the European breast pump market in the coming years. High disposable income, combined with technological advancements, is also a prominent driving factor for the regional market.

The UK breast pumps market is still in a nascent stage, and thus has many growth opportunities owing to increasing awareness and supportive government initiatives. Various initiatives, such as Baby Friendly Initiative (BFI) launched in 1991, are providing a framework for NHS trusts to implement best practices in terms of supporting breastfeeding. Moreover, an increasing number of milk banks in the UK is also expected to boost the demand for breast pumps. For instance, as per data published by European Milk Bank Association (EMBA), there are about 15 breast milk banks in the UK, which provide premature infants with donor milk.

Collaboration among various stakeholders has played a crucial role in the growth and development of the breast pump market in the UK. This collective effort spans partnerships between manufacturers, online platforms, healthcare professionals, government bodies, and consumer advocacy groups, creating a robust ecosystem that supports innovation, awareness, and accessibility. For instance, in March 2024, Boots, the UK's health and beauty retailer, announced its partnership with Momcozy, the ultra-popular M5 Wearable Breast Pump maker and a wide range of maternity care products.

Germany breast pump market is experiencing significant growth, driven by the high rate of working mothers, and many are encouraged to breastfeed while balancing professional responsibilities. Wearable pumps enable discreet and hands-free pumping, making them an attractive solution. In 2022, 73.1% of women in Germany were employed. Germany offers ample maternity leave and parental support, encouraging mothers to breastfeed for longer durations. This creates a demand for convenient solutions such as breast pumps.

Asia Pacific Breast Pumps Market Trends

The Asia Pacific breast pump market is experiencing the fastest CAGR 10.82% from 2025 to 2033, driven by a combination of cultural shifts, increasing awareness of breastfeeding benefits, and rising disposable incomes. Countries like China, India, and Japan are experiencing a surge in demand for breast pumps as working mothers seek convenient solutions for breastfeeding. In urban areas, where women are increasingly joining the workforce, the adoption of breast pumps is becoming more common due to the need for flexibility and efficiency. In addition, governments and healthcare organizations across the region are promoting breastfeeding and maternal health, further driving market growth.

China breast pumps market is a key player in the Asia Pacific market, with significant growth anticipated over the forecast period. The Chinese market is witnessing significant growth. As more women in China join the workforce, the demand for convenient and efficient breastfeeding solutions has surged. Wearable breast pumps offer the flexibility and discretion that working mothers require, enabling them to continue breastfeeding while managing professional commitments. In 2023, China's female labor force participation rate was 60.5%. China's growing middle class has increased disposable incomes, allowing families to invest in premium products such as breast pumps.

Latin America Breast Pumps Market Trends

The Latin America breast pump market is experiencing steady growth, driven by the increasing number of working mother and growing awareness of the importance of breastfeeding. Countries like Brazil and Argentina are seeing a rise in demand for breastfeeding solutions, especially as urbanization increases and more women enter the workforce. Access to modern healthcare and an increasing focus on maternal and child health have also contributed to the adoption of breast pumps.

Middle East Africa Breast Pumps Market Trends

The Middle East & Africa breast pump market is witnessing growth, driven by the increasing urbanization, changing social dynamics, and rising awareness of breastfeeding benefits. In countries like Saudi Arabia, the UAE, and South Africa, more women are entering the workforce, leading to higher demand for breastfeeding solutions that offer convenience and flexibility. Healthcare initiatives and government campaigns promoting maternal health and breastfeeding are also encouraging the adoption of breast pumps.

Key Breast Pump Company Insights

Breast pump market trends are shaping industry leaders’ strategies. Heavy investments in research and development for technological innovations reflect a commitment to connected healthcare solutions. Top players are adapting to the shift towards user comfort through technological advancements and innovative products. Technological advancements in the breast pump market have been continuous, with the emergence of smart and connected devices. These innovative breast pumps enable users to monitor and manage their pumping sessions via mobile apps. The prevalence of Bluetooth connectivity, data tracking capabilities, and customizable features has been on the rise.

Recent Developments

• In May 2025, Medela launched its latest innovation in breast pump technology: The Magic InBra, a next-generation wearable breast pump, designed to deliver hospital-grade performance. This features FluidFeel Technology, offering superior comfort, high efficiency, and hands-free convenience. This launch reflects Medela’s continued commitment to providing advanced, user-centric solutions for breastfeeding mothers.

• In January 2025, Willow announced the launch of its latest innovations, such as the Silicone Wearable Breast Pump, Glass Breast Milk Pitcher, and Breast Milk Storage Bags, which demonstrate its ongoing commitment to developing solutions that enhance and support the maternal journey for every parent.

• In July 2024, KISSBOBO has launched the M1, a new era in breast pumping. The M1 Breast Pump offers 19 adjustable suction levels, allowing mothers to personalize their pumping experience and find the most comfortable and effective strength.

• In March 2024, Willow Innovations, Inc. introduced Willow 360, a new and improved wearable breast pump system designed to enhance the breastfeeding experience. With enhanced leak-proof technology, a user-friendly app, and personalized services, Willow 360 empowers moms with greater freedom and support.

• In January 2024, Annabella announced its seed funding of USD 8.5 million and its entrance into the U.S. market. Annabella has sold approximately 4,000 breast pumps in Israel since February 2023. This expansion demonstrates Annabella's product excellence, illustrated by its patented, FDA-cleared breast pump, which provides mothers with a product comparable to breastfeeding while emphasizing efficiency and comfort.

• In November 2023, Pigeon officially unveiled the much-anticipated release of its second-generation GoMini Electric Breast Pump, known as the GoMini Plus.

• In August 2023, Lansinoh introduced the Lansinoh Wearable Pump as part of their commitment to "Stand with the Mothers," offering support to new moms through products and resources to simplify their journey.

Breast Pump Market