U.S. Tableware Market Size & Trends
The U.S. tableware market size was estimated at USD 8.65 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.6% from 2023 to 2030. The growth is majorly attributed to rising disposable income, changing lifestyles, and growth in real estate across the globe, driving product demand. Tableware has seamlessly integrated into home decor, with a growing fascination for meticulously curated table settings that elevate the overall dining ambiance. This shift has ignited a desire for elegant and distinctive tableware items. In the backdrop of the United States' enduring cultural diversity, there is a burgeoning market for tableware that resonates with specific culinary traditions and dining customs. This rich tapestry of diversity has spurred a heightened demand for specialized tableware tailored to a myriad of culinary experiences.
Additionally, global expansion in the hospitality sector including hotels, resorts, and spas is boosting the need for cookware in these areas. For instance, according to Hospitality Net, an online resource for hospitality and hotel news, 1,017 hotels/118,674 rooms opened in the U.S. in 2019, a 2.2% growth in new supply from the previous year. Such developments are likely to bode well for the tableware market.
Another factor that is fueling the demand for cookware products is the rise in popularity of home cooking, especially during the ongoing COVID-19 pandemic. As more people take an interest in cooking and experimenting with different cuisines at home, they may invest in specific types of tableware tailored to their culinary pursuits, such as sushi sets, cheese boards, or cocktail glasses.
A significant portion of the consumer base from India is relocating to North American nations like Canada and the United States, and this migration is having a ripple effect on the demand for tableware products in the region. The prevalent trend of living in rental properties has resulted in consumers frequently changing their residences. As a result, consumers are inclined to acquire new tableware when they move to a new house. This shift in consumer behavior is, in turn, driving up the market demand for tableware products.
Product Insights
Dinnerware dominated the U.S. tableware market in 2022 with a share of 56.3%. The rising trend of dinnerware adoption in the U.S. can be attributed to a growing emphasis on home dining experiences. People are increasingly valuing aesthetically pleasing table settings, reflecting their desire for memorable meals at home. The diversification of cultural influences and culinary traditions in the U.S. has also fueled the demand for specialized dinnerware, catering to various cuisines.
The flatware is anticipated to have the fastest growth in its CAGR with 6.4% over the forecast period of 2023-2030. Consumers appreciate the aesthetic appeal of well-crafted flatware, as it enhances dining experiences. Additionally, the rise in home dining and social media sharing has heightened the focus on visually pleasing table settings, making stylish flatware an essential component.
Application Insights
The residential application of the U.S. tableware dominated the market with a share of 60.1% in 2022. The growing number of residential constructions, rapid urbanization, and increasing number of nuclear families are acting as major drivers for market growth. Increasing kitchen remodeling activities is also estimated to drive the demand for cookware. According to a report published by Houzz Inc., in 2020, 29% of consumers renovated their kitchens to personalize a recent home purchase; this trend acts as a major driver for market growth.
The commercial application segment is anticipated to grow at the fastest CAGR of 6.1% over the forecast period. Developments in the hospitality sector have resulted in the growth of the hotel industry, leading to the construction of a greater number of hotels across the globe. A thriving travel and tourism industry also offers growth opportunities for different categories owing to consumer preference for luxurious stays in resorts or highly rated hotels. Thus, these trends are likely to shift the spotlight to premium quality tableware in hotel chains and restaurants.
Key Companies & Market Share Insights
The market includes both international and domestic participants. Key players focus on strategies such as innovation and new product launches in retail, to enhance their portfolio offering.
In July 2023, Steelite International unveiled a lineup of fresh tableware products for the upcoming Summer of 2023. This new collection encompasses glassware such as Bormioli Florian and Bormioli Barshine and melamine tableware featuring Salinas, Solano, and ice-cell.
In November 2022, Williams Sonoma hs partnered with Britain's Morris & Co. to create a collection featuring 36 patterned dinnerware, serveware, housewares, and linens. The range includes a Bread Box priced at USD 129.95, Oval Platters at USD 89.95, a Fruit Bowl at USD79.95, a Utensil Holder at USD 49.95, Salad Bowls at USD 24.95, and a Spoon Rest at USD 19.95. This collection showcases the iconic patterns and intricate motifs of Morris & Co.'s renowned Bluebell, Marigold, Pimpernel, and Golden Lily designs.
In March 2022, Lifetime Brands, Inc., a prominent global supplier of kitchenware, tableware, and home-related products, officially completed the acquisition of Can't Live Without It, operating under the name S'well Bottle. With this acquisition, the S'well brand remains committed to producing aesthetically appealing and innovative items that contribute to environmental sustainability by reducing plastic use and promoting reusable alternatives.
Some prominent players in the U.S. tableware market include:
Lenox Corporation
The Oneida Group
Lifetime Brands, Inc.
Corelle Brands LLC,
Steelite International
Annie Glass
Williams Sonoma
HF Coors
Pickard China
Anchor Hocking