Malaysia Domestic CEP Market

Malaysia Domestic CEP Market Analysis

The Malaysia Domestic CEP Market size is estimated at USD 1.40 billion in 2025, and is expected to reach USD 2.18 billion by 2030, at a CAGR of 9.24% during the forecast period (2025-2030).

The Malaysian domestic CEP market is driven by the growth of e-commerce and the increasing demand for fast and secure services for domestic deliveries. E-commerce is reshaping Malaysia's landscape, with 2024 poised for even more robust growth. Consumers are increasingly favoring online shopping for its convenience and vast product selections, bolstering the CEP market in Malaysia.

To meet this demand, retailers are enhancing their websites and mobile apps for a seamless shopping experience. The government's initiatives to bolster the digital ecosystem are further fueling this trend, enhancing the value of online businesses.

Local companies are expanding their service offerings to meet customers’ demands. For example, Teleport, an integrated logistics provider, is spearheading affordable next-day delivery services for businesses across Southeast Asia. Its ambitious goal is to achieve a daily parcel delivery volume of two million by 2025, putting it on par with global express giants.

Malaysian consumers are gravitating toward sustainability and locally sourced goods. Retailers who grasp and implement this trend foster stronger relationships with consumers, leading to heightened brand loyalty and advocacy. Many retailers now prominently feature eco-friendly and locally sourced items, aligning with global sustainability trends and the values of Malaysian shoppers.

Pos Malaysia, a longstanding institution in the nation, has transitioned from its roots in mail and parcel delivery to a multifaceted organization. Today, it handles mailing services and offers a spectrum of solutions spanning retail, logistics, and aviation.

Embracing a comprehensive strategy, Pos Malaysia is spearheading sustainable e-commerce growth. Its initiatives include adopting eco-friendly practices like 'green' first and last-mile deliveries, cutting fuel consumption, and prioritizing eco-conscious packaging.

It has significantly curbed its carbon footprint by significantly shifting toward eco-mobility. By the close of March 2024, the company had deployed 200 e-bikes and 143 e-vans. In 2023 alone, its eco-vehicles covered over 457,000 km, a distance equivalent to circling the Earth 11.4 times.

Illustrating the environmental impact, each year of operating 100 e-bikes saves 1,400 l of petrol. This cuts down 39.4 tonnes of CO2 emissions annually and mirrors the carbon sequestration of nearly 42 acres of forest.

Malaysia Domestic CEP Market Trends

Booming Smartphone Sales in E-Commerce Segment

In February 2024, Xiaomi led the market with the highest shipment volume, marking a robust 56% YoY growth and dispatching 133,000 units. This surge was primarily driven by the popularity of its budget-friendly models, notably the newly introduced Redmi A3 and Redmi 13C.

Vivo secured the second spot in shipment volumes, boasting a 13% market share and sending out 92,000 units. Its competitively priced flagship, the Y100 5G, priced at MYR 1,199 (USD 250), resonated well with the region's rising 5G adoption trend.

Apple witnessed an impressive 168% YoY growth, shipping 86,000 units, and emerged as the leader in shipment value. This success was partly attributed to its strategic move to broaden its sales network, notably by partnering with telco operator Yes Mobile. However, the heavy discounts on the iPhone 15 series in the early years hinted at a demand that may not keep pace with the rapid shipment growth.

TRANSSION marked a staggering 169% YoY surge in shipments, totaling 82,000 units. Its success can be attributed to a product lineup that includes popular and cost-effective models like the Infinix Hot 40 series and Tecno Spark 20 series, which found favor among smaller resellers in the open market.

While Samsung ranked fifth in shipment volumes, capturing a 12% market share, it stood out as the second-highest in terms of sales value, commanding a 22% share. Anticipations were high for Samsung's sales value in Q1 2024, largely bolstered by the launches of its flagship Galaxy S24 series and the premium mid-range A35 and A55 models.

High Internet Penetration Driving the Market

In 2024, Malaysia's population has surged to 34.49 million, with a clear trend toward digital adoption. Online engagement has grown by 1.1%, now encompassing 97.4% of the populace. Notably, the number of active social media users has swelled by 20%, totaling 28.68 million.

Internet penetration remains robust, with 97.4% of Malaysians online, mirroring the previous year's 33.59 million users. The average daily internet usage has risen to 8 hours and 17 minutes, marking a 2.5% increase from the previous year, likely buoyed by improved internet speeds nationwide.

As internet usage surges, e-commerce platforms find a broader audience. The convenience of online shopping allows people to shop from anywhere, at any time, fueling the e-commerce sector in Malaysia. Moreover, the rise of secure online payment methods further propels this growth.

Malaysia Domestic CEP Industry Overview

The domestic CEP market in Malaysia is quite dynamic and diverse. Various brands compete in different product categories, offering consumers a wide range of options. The major players in the market include Pos Malaysia, GD Express, City-Link Express, Ninja Van, and J&T Express.

The market is categorized by continuous innovation, competitive pricing, and a wide selection of products for consumers to choose from.

Malaysia Domestic CEP Market Leaders

Malaysia Domestic CEP Market News

• April 2024: Ninja Van, a local express logistics company, broadened its services to transport perishable items, such as fresh fruit and sashimi, alongside its traditional parcel and online order deliveries.
• January 2024: DTDC, an express logistics company, announced its foray into the Malaysian market. This move was facilitated by its subsidiary, DTDC Global Express PTE Ltd, which inaugurated an office in Kuala Lumpur. The newly minted office, bolstering DTDC's presence in Southeast Asia, will primarily focus on providing advanced trans-shipment services to clients in Southeast Asia and the Australian peninsula, as per DTDC's official statement.