Europe Air Fryers Market

Europe Air Fryers Market Analysis

The Europe Air Fryers Market is expected to register a CAGR of greater than 6% during the forecast period.

• An air fryer is a cooking appliance specifically designed with properties that provide oil-free and healthy food to people. With an increase in demand for healthier meals even while dining out, there is an increased usage of air fryers in Europe. Air fryers are currently being utilized in residential and commercial applications in Europe to prepare deep-fried food more healthily. Currently, Air fryers are being solely used to replace conventional deep fryers.
• During the initial stage of COVID-19, due to supply chain disruptions, the market has experienced losses due to stoppage in manufacturing and distribution services. Later, due to lockdowns and work-from-home culture, the demand for air fryers rose. Post-COVID, the market is experiencing gradual growth according to seasonal demand fluctuations.
• Air fryers provide a convenient and time-saving cooking solution. They offer faster cooking times compared to conventional ovens. The ease of use and quick cooking process of air fryers attract consumers who are looking for convenient and hassle-free cooking appliances. Particularly those with busy lifestyles. The shift in consumer lifestyles, including increased urbanization, busier schedules, and the desire for healthier eating habits, is driving the demand for air fryers.

Europe Air Fryers Market Trends

Increased Demand for Air Fryers in Commercial Sector

• High demand for air fryers in hotels and restaurants has increased the demand for air fryers in Europe. The growing demand for air fryers in hospitals is gaining more popularity among consumers because they receive healthy and good meals in hospitals. The surging product launches and other innovations by major market players provide numerous opportunities for market growth.
• For instance, Philips introduced the Airfryer XL Connected brand-new air fryer. This air fryer uses Rapid Air Technology for healthy frying and can also be connected with the Nutri app, which provides direction on how to prepare food and when to employ it. Seven pre-programmed settings and touch screens, including grill, roast, keep warm, fry, bake, and reheat, are available on the Philips Airfryer XL Connected. Therefore, surging demand for air fryers in commercial sectors of the market.

E Commerce Driving the Market

• The role of e-commerce has had the greatest impact on the air fryer industry. Technological advancements in e-commerce websites and faster delivery are the primary reasons for boosting online sales of air fryers. The online distribution channel is the fastest-growing section in Europe owing to increased public knowledge of innovative and simple purchasing platforms. Because of the potential for development in air fryer sales through online retailing, vendors have been seeking to expand their e-commerce presence. Consumer behavior is also changing in the industry, with an increasing number of customers opting for e-commerce platforms to purchase these items.
• Consumers also explore a broad range of features, kinds, collections, materials, and price alternatives across a number of stores in less time and with just a few clicks when shopping for air fryers online. Online merchants are also incorporating offers such as free delivery and free products with purchases of a specific value into the mix, which is attracting more shoppers to the online platforms. The growing dominance of e-commerce will drive greater demand for air fryers in Europe.

Europe Air Fryers Industry Overview

Europe's air fryers market is a fragmented industry. Manufacturers focused on market expansion by the introduction of new items with improved designs and energy-efficient products. The rising health consciousness and awareness of the benefits of a balanced diet increased the demand for air fryers in Europe. The major air fryer market players in Europe are - Philips, Black & Decker, Havells, Wonderchef and Breville.

Europe Air Fryers Market Leaders

Europe Air Fryers Market News

• July 2023: Wonderchef introduced an innovative Air Fry Mode with enhanced connectivity features in their air fryer lineup. This notable update includes the introduction of a brand-new Air Fry mode, which is accessible in connected models and select units equipped with the Yummly Smart Thermometer.
• March 2022: Breville Company unveiled a range of Internet of Things (IoT) products designed for the kitchen, featuring intelligent and connected air fryers. These cutting-edge appliances were developed to cater to the evolving needs and preferences of their customers.