India Outdoor Furniture Market Analysis
The India Outdoor Furniture Market is expected to register a CAGR of greater than 4% during the forecast period.
The outdoor furniture market in India is driven by the growth of furniture in the Asia-Pacific region. Increasing international tourists in the country drive the international outdoor furniture market. The government-led initiatives to promote the usage of open spaces and high investments to modify public spaces, parks sports arenas, and other areas may further lead to an increase in demand for the outdoor furniture market.
Mixed and dual-purpose outdoor furniture is becoming popular in the Indian market as an effective way to deal with space. Mixed material furniture is also gaining traction in the outdoor furniture market as they have a unique look and stand out from the crowd. In the residential sector, patio furniture is mainly used for balconies, terraces, and gardens. While in the commercial segment restaurants, and hotels are the large buyers of this kind of item of furniture. Garden furniture, also called patio furniture or outdoor furniture, is a type of furniture specifically designed for outdoor use. It is typically made of weather-resistant materials such as rust-proof aluminum. The patio furniture segment is also expected to rise in the forecasted period considering the growing interest in lawns in residential areas.
The impact of the coronavirus (COVID-19) on customer behavior and production patterns has underlined the necessity for Outdoor furniture manufacturers in India to embrace digitization and automation. Consumers' growing need for personalized shopping experiences at low prices is prompting outdoor furniture manufacturers to improve their current workflows. Advances in digital technology and information tools are assisting outdoor furniture manufacturers in responding more swiftly to changes in consumer demand, saving money, and improving operational efficiency. Because of the epidemic, consumer demand for ethically dynamic firms that reflect their beliefs and products that safeguard the environment is expanding.
India Outdoor Furniture Market Trends
Wood Furniture is Majorly Preferred by Indians as Outdoor Furniture
Consumers majorly prefer wooden material outdoor furniture in the Indian market. Among wooden furniture cane wood outdoor furniture is gaining more traction in the outdoor furniture market. Cane outdoor furniture is preferred due to its lightweight, ease of maintenance, design features, etc. Cane furniture offers easy seating and is easy to move as per the consumer's need and can beautifully enhance the outdoor spaces of homes in India. This furniture is locally produced and comes in various designs suitable for outdoor furniture. Some of the outdoor cane furniture includes cane chairs and table sets, outdoor cane swings, swing chairs with long chains, cane lounges, etc.
However, plastic and metal furniture demand are also expected to grow in the coming years. Aluminum and iron outdoor furniture is also preferred because of their lightweight and moisture-resistance properties. On the other hand, plastic furniture also has high potential in the outdoor furniture market because of its climatic resistance and easily movable properties.
Growing Organized Sector for Outdoor Furniture Market While Unorganized Sector Still Dominates the Market
The Indian outdoor furniture market is moving toward an organized sector while the unorganized sector still leads the market. The segment largely consists of mom-and-pop stores. High operational costs plus varying customer demand and customization options are still posing a challenge to the organized sector in the market. Offline mode is still a favorable channel for buying furniture in India.
However, players in the market are shifting to online channels to cater to the rising demand in urban areas of the country, which again is a risky investment considering the buyer's touch and feel notion for buying the furniture. Modular outdoor furniture is also getting popular in the metro cities of the Indian subcontinent. So, to overcome the challenge of and deal with an unorganized sector, companies, such as 'Livspace' have introduced entire interior designing by technology.
India Outdoor Furniture Industry Overview
The outdoor furniture market in India is fragmented, with a large number of small and medium regional companies present in the market, along with a few large players. The market is highly competitive with changing preferences of customers in the market. Factors, such as price, quality, and durability of furniture, are considered by consumers when buying outdoor furniture in the market.
India Outdoor Furniture Market Leaders
Inter IKEA Systems B.V.
Pepperfry
Cane India
Urban Ladder
Kernig Krafts
- *Disclaimer: Major Players sorted in no particular order
India Outdoor Furniture Market News
- Nov 2022: Online Indian furniture brand throughout the last-mile delivery process, Pepperfry cooperated with FarEye to improve order visibility, reduce delays, and raise overall consumer happiness. In India, e-commerce is anticipated to expand 96% between 2021 and 2025, reaching a transaction value of USD 120 billion. Pepperfry teamed with FarEye to give real-time visibility throughout the delivery path and eliminate delays and interruptions, ensuring every package arrives on time, every time.
- Nov 2022: IKEA India and electronic music artists Swedish House Mafia have produced an exclusive collection that honours music makers, performers, players, and fans' enthusiasm for music and creativity at home. The partnership is the outcome of OBEGRNSAD, a limited collection that will allow many aspiring musicians and digital artists to establish the ideal home studio at a fair cost.
