Japan Beauty Fridges Market Analysis
The Japan Beauty Fridges Market is expected to register a CAGR of greater than 5% during the forecast period.
After COVID-19, the inclination toward outdoor recreational activities such as camping among working professionals fueled the demand for beauty fridges. Customers are also keen on using luxurious and productive products during their outing activities, which, in turn, is augmenting the use of portable beauty fridges.
The rise in the number of beauty influencers has paved the way for the market players to increase their sales as such influencers connect with the audience. As a result, boosting the growth of skincare products is anticipated to create opportunities for the market players.
Japan Beauty Fridges Market Trends
Increasing Trend of Cold or Cryotherapy-based Products
Through numerous research and studies, it has been found that the application of cold products is exceptionally beneficial for the skin. The cold temperature of things applied to the skin, like ice or chilled toners or balm, is highly efficient in combating puffiness, open pores, and spots. This has given rise to the trend of cryotherapy-based crèmes and DIY ice rollers. In addition, the current hectic lifestyles and consumption of alcohol and junk foods have raised strong support for good skincare, and the advantages of cold product applications have garnered this support as well. Therefore, the known benefits of using beauty and cosmetic products kept in a fridge are boosting the growth of the Japanese beauty fridge market in the coming years.
Rising Number of Organic/Herbal Ingredients Products
With the rising trend of beauty and skincare, consumers have started demanding products that help give benefits to the skin without needing to spend a lot. As a result, a variety of products are now available in the marketplaces with active ingredients or herbal or organic components. In addition, skin product manufacturers are incorporating temperature-sensitive ingredients like vitamin C, retinol, hyaluronic acids, etc., which are required to be kept at low temperatures. Therefore, both the availability of such products and beauty fridges significantly contribute to the demand for them, especially among working individuals, thereby expanding the development of the market.
Japan Beauty Fridges Industry Overview
The Japan Beauty Fridges Market is a fragmented industry. Beauty fridges have been found to be helpful in extending the shelf life of many products. The rising awareness about the proper storing of beauty products is driving the expansion of the market. With technological advancement and product innovation, mid-size to smaller companies are increasing their market presence. The significant major market players are Cooltai, AstroAI, Iris Plaza Freezer, Eenour and Crownful.
Japan Beauty Fridges Market Leaders
Cooltai
AstroAI
Iris plaza freezer
Eenour
Crownful
- *Disclaimer: Major Players sorted in no particular order
Japan Beauty Fridges Market News
- August 2023: AstroAI launched a mini makeup skincare fridge of 2nd Gen having a capacity of 6L (LY2206A). The compact fridge has a futuristic aesthetic, plenty of features, and a low-noise system. The detachable helps to easily store beverages, cosmetics, and foods at varying heights. It has unique silicone pads on the base to prevent slippage, while the hidden hinges protect against scratches. AstroAI is built on technological research and development, quality control, product management, and customer service to ensure customers the best experience with the products.
- September 2022: Eenour launched a new beauty fridge with an LED makeup mirror (3 levels of dimming). It is ideal for storing 12L beauty products (CC-12L/A-JP). Store cosmetics from unopened, unopened, direct sunlight, high temperature, and humidity locations, and places with high-temperature changes. It prevents cosmetic deterioration. EENOUR is a brand in the home & kitchen industry, offering a wide range of compact beauty fridges to its customers.
