Russia Salon Hair Care Market

Russia Salon Hair Care Market Analysis

The Russia Salon Hair Care Market is expected to register a CAGR of 5.47% during the forecast period.

• The increasing consumer consciousness of personal wellness and appearance and the increased expenditure on personal grooming, supported by the number of salons, is expected to boost the demand for hair care during the study period.
• Due to the rising demand for hair styling and personal care services, Russian salons are gaining high traction as they offer customer touch points. These salons utilize branded products to cater to their services, further promoting the brand and propelling the market growth. On the other hand, customers prefer consulting with salon professionals regarding what product to use and buying those professional hair care products, including hair colorants, owing to the reliability factor, boosting the market growth gradually.
• However, the potential health risks due to the toxic chemicals in hair care products hamper the market growth. To tackle the issue, salons and hair care products manufacturing companies are coming up with better solutions, like using natural ingredients and refraining from using ammonia or paraben.
• For example, Estel offers a range of hair colorants in the country, with different variants like non-ammonia hair color and hair dyes with natural ingredients. The company claims that Princess Essex's hair coloring range consists of guarana seed extract, beeswax, and keratin complex, owing to the increasing focus of consumers on ingredients. Thus, factors such as ensuring consumer safety and providing services/products with natural ingredients further boost the market in this region.

Russia Salon Hair Care Market Trends

Increased Spending on Hair Care Due to Raised Concerns about Hair-related Issues Drive the Market.

• Russia witnessed significant growth in the female employment rate in the recent past. This resulted in an increasing need for beauty solutions, as this population is more concerned with personal care and inclination toward beauty care products. There's a rise in demand for specialized products due to deep concerns about hair-related issues. Hair textures and hair and scalp-related problems vary from person to person. Some people might have damaged or dry hair, while others have to deal with breakage and hair fall problems.
• Increased hair loss due to changing lifestyles and environmental exposure have primarily driven the hair care products market growth in Russia. The rise in the aging population, coupled with a surge in hair fall problems, will likely contribute to the development of the hair care market in the forecast period.
• Moreover, the growing inclination of the consumer to use hair loss treatment products instead of hair loss treatment solutions due to the high cost involved in lesser therapy and hair transplant surgery is supporting the sales of hair loss treatment products, such as shampoos and conditioners. Therefore, companies invest in research and development (R&D) to innovate products addressing consumer hair care issues/ problems.
• For instance, in May 2021, the Italian brand Nashi Argan launched a line of hair products in Russia. The collection included seven products: smoothing cream, beachy hair lotion, curl-enhancing moisturizer, shimmer and shine lotion, strong hold hairspray, natural hold hairspray, and voluminous mousse. Furthermore, according to L'Oréal Russia, 54% of its CPD products sold in Russia Hub are produced in Russia. CPD (Continuing Professional Development) is an ongoing training structure to support hair and beauty salon staff.
• In addition, according to UN Comtrade, in 2021, the Russian Federation imported shampoos of import value USD 201,407 thousand, while the significant exporting countries include Romania, France, Italy, Belarus, and Korea. Also, Russia is among the top five importers of Shampoos products among other countries worldwide. The high import value indicates the region's demand and needs for hair care products. Hence, all the mentioned factors are major driving factors for the Russian Salon Haircare market.

Hair Color Segment Dominates the Russian Market

• Hair color is the highest growing segment in the market, driven by the younger generation's interest in experimenting with their hair, like applying different colors, and the older generation's interest in coloring graying hair. According to the World Bank statistics, in 2021, the majority of the Russian population ranges from 15 to 64 years, contributing 66.69% of the population. Therefore, the application of hair color is expected to increase.
• Salons provide more professional and precise service, or application, of these hair colors on hair, thus driving more customer satisfaction from salons. Therefore, the younger generation of Russia may mainly increase its footfall in salons, as they may get customized and high-quality services from professionals. These professionals have experience in dealing with complicated customer demands, and they make their customers aware of the latest trends in the hair color market in Russia.
• Furthermore, as the standard type of hair of Russians is blonde, there is a demand for artificial colorants to cover the original color of their hair. This, in turn, drives the need for hair bleachers, which help in holding the light-color pigments.
• The Internet and social media, in particular, can potentially increase hair color product sales, given the impact and recommendations of influencers. Leading hair care companies like L'Oréal, Unilever, and Procter & Gamble use social media platforms like Instagram and YouTube to launch new products and engage consumers through tutorials and marketing initiatives. Thus, brands heavily invest in advertising and marketing promotions to attract a broader consumer base.
• For instance, around EUR 10.59 billion (USD 12.40 billion) was spent on advertising and promotion by L'Oréal in 2021, up from EUR 8.65 billion (USD 9.55 billion) in 2020. Similarly, Unilever invested EUR 6.84 billion (USD 7.56 billion) in brand marketing in 2021. Therefore, Russian consumers are driven by social media trends and other technical advancements, which have led to the evolution of the concept of advanced grooming and beauty for both males and females.
• Therefore, the Russian population, particularly the younger population, is looking for customized, consumer-centric services for their hair, so they follow the latest trend in the hair fashion industry. These salons guide them to keep their hair nourished regularly. Hence, all the above factors boost the hair color market segments and the Salon Hair Care Market in this region.

Russia Salon Hair Care Industry Overview

The Russian salon hair care market is fragmented, with major players like Shiseido Company Limited, Procter & Gamble, and The Estée Lauder Companies Inc. These players have been active in the market by launching various products. Owing to the diversified product portfolio, which includes coloring, hair styling, and hair care products, the market players, like L'Oreal, Unilever, and Henkel AG & Co KGaA, hold the maximum market share in the market studied. L'Oreal has a strong presence in the market, with a product range like Mythic Oil, Absolut Repair Lipidium, Platinium, Majirouge, and Infinium Pure Extra Strong, which has made it a famous brand among Russian consumers. Launching new and innovative products has been the crucial strategy for higher market penetration by other key players.

Russia Salon Hair Care Market Leaders

Russia Salon Hair Care Market News

• December 2022: Nomica, a brand-new collection of hair care products, was launched in Russia. The company marketed its products claiming to contain functional formulae that serve as the basis for products and treat the problems particular to each type of hair while maintaining the product's natural attractiveness.
• May 2021: The Italian company Nashi Argan launched a line of hair care products in Russia. Seven products made up the collection include smoothing cream, beachy hair lotion, curl-enhancing moisturizer, shimmer and shine lotion, strong hold hairspray, natural hold hairspray, and voluminous mousse.
• March 2021: For a range of haircare products, Procter & Gamble introduced new, creative packaging in reusable aluminum bottles. The brands that used the new packaging were Head & Shoulders, Pantene, and Herbal Essences.