Active and Intelligent Packaging in Pharmaceutical Industry

Active and Intelligent Packaging in Pharmaceutical Market Analysis

The Active & Intelligent Packaging in Pharmaceutical Market is expected to register a CAGR of 9% during the forecast period.

• Near field communication (NFC) exhibits profitable and tolerable use cases in Pharmaceutical. NFC was required in pharmaceuticals, as a report by the World Health Organization (WHO) in 2019, reveals that even today, counterfeit drugs account for 8-15% of all pharmaceutical and drug products retailed globally. Using NFC, customers can scan for the authentication of products and check their legitimacy, validity, history, and dose instructions before consuming.
• Market demand has been growing for Active & Intelligent Packaging solutions that not only protect products from unwanted moisture and oxygen ingress but also proactively remove moisture and gases within the package headspace, as well as reactive impurities and off-gassing from increasingly sophisticated, costly and valuable OSD products.
• Aptar CSP Technologies has introduced a couple of solutions. For instance, for bottles, Activ-Seal closures feature gas-scavenging and moisture-scavenging technologies built directly into an induction-sealed, tamper-evident screw cap. For blisters, Activ-Blister solutions control each cavity's internal atmosphere, providing desiccant and scavenging capabilities to traditional and existing blistering films and design, negating the need for purging or secondary packaging.
• The Active & Intelligent Packaging in Pharmaceutical Market is, therefore, witnessing a remarkable growth. Advances in printed electronics are boosting the potential opportunities for Active & intelligent packaging by lowering costs. Whereas, significant challenges are rising prices of the pharmaceuticals, lack of willingness from consumers and retailers, and lack of marketing acting as a major restraint for the growth of the market.
• Presently, pharmaceutical businesses are reacting to the prompt challenges resulting from the disruption in supply chains and the necessity to change business processes. If the current COVID-19 pandemic persists for a medium or long time, it may influence the supply of active material and ingredients (mainly from China), as well as the import and export of pharmaceuticals. There is also the potential for contradictory impacts of both a medium and longer-term nature on R&D and manufacturing projects, as well as the delay on projects or programs not related to the core supply chain/data management operations.

Active and Intelligent Packaging in Pharmaceutical Market Trends

RFID & NFC Holds an Important Position in the Active & Intelligent Packaging in Pharmaceutical Market

• Being linked with data-driven technologies, growth possibilities in intelligent packaging are robust and potentially high. Near field communication (NFC) proved profitable and bearable use cases in pharma and few other fields. Near-field communication (NFC) could be a smart solution to address information of leaflets in drug packages in an interactive way on the patient’s smartphones, for instance, via video.
• Smart packaging is easily integrated with Near Field Communication (NFC), Radio-frequency Identification (RFID), and other wireless-based applications providing the opportunity to optimize logistics operations and stock control within the product life cycle.
• The evolution of Active & Intelligent Packaging, through the use of sensor technologies, indicators (including freshness, integrity, and time-temperature indicators, TTI), and radio frequency identification (RFID), has been assessed for the potential use in pharma products.
• The best thing about NFC is that smartphone users can leverage it. Using NFC, customers can scan for the authentication of pharma products and check their legitimacy, validity, history, and dose instructions before using. It is effortless to use, as the receiver label does not need a power source to get verified by the NFC method.
• TempTrip is a simple, reusable complete temperature monitoring system. The system monitors the temperature of time- and temperature-sensitive pharma products, providing timely, cloud-based reporting. The temperature system combines the latest RFID, bar code and internet technologies to track the location and condition of pharmaceutical products.
• Organizations like PragmatIC has come up with PR1102 FlexICs and ConnectIC PR1101 for high-frequency RFID and even connectivity solutions. These ICs are specifically made for easy embedment into layered material like plastic, paper, and so on.
• These RFID ICs can be used for mass production for pharmaceuticals, healthcare, and many more, improving the management of overall inventory, brand protection, beef up the supply & chain management, and real-time tracking, in addition to providing solutions to pharmaceutical companies that often have to take control of the temperature-measured supply.

North America Holds a Dominant Market Share

• The United States sees accelerated growth in its existing population, principally due to work-related migrations into the country. This growing population has immediately impacted the Pharmaceutical industry and affected the packaging industry. Stringent legislations regarding Pharmaceutical packaging have led to heightened demand for advanced systems in the region. Also, North America is leading the market for a sophisticated packaging system owing to the increased health awareness among the population and increasing urban lifestyles.
• The pharmaceutical industry is a significant segment, which has an essential role to perform in the active and intelligent packaging market in the United States. Besides, the country considers more than a quarter of the entire pharmaceutical industry, which has significant importance for active and intelligent packaging. Firms in the country, such as VerifyMe Inc. inscribed into a reseller agreement with eAgile. Under this agreement, eAgile will offer its clients VerifyMe's RainbowSecure Ink Identifier Serialization Technology.
• Companies in the country are also entering into strategic mergers and acquisitions to get a competitive edge. For instance, Resource Label Group, a service provider of shrink sleeve, pressure-sensitive label, and RFID/NFC technology for the packaging industry, gained the status of 'Best Label Company' to broaden its west coast presence and position in the label and packaging industry.

Active and Intelligent Packaging in Pharmaceutical Industry Overview

The Active & Intelligent Packaging in Pharmaceutical Market is fragmented, with several players competing in the same place. The unorganized nature of the industry with very few important players involved indicates that there is a tremendous rivalry between the smaller businesses. Smaller firms are on the increase, with the plans of using the high-growth potential of the market studied. Some of the chief players in the market include BASF, Amcor Ltd, and Honeywell International Inc. These players are strategically expanding their presence in the existing as well as untapped markets.

• Feb 2020 - Amcor has joined HPRC, a coalition of industry peers across healthcare, recycling, and waste management, seeking to improve the recyclability of plastic products within healthcare. Amcor will support the coalition with extensive expertise in packaging design for medical devices and applications in hospitals and other treatment settings.
• Feb 2020 - BASF and Fabbri Group have developed a sustainable solution for cling film. Based on BASF's certified compostable ecovio, Fabbri Group produces the highly transparent stretch film Nature Fresh.
• Nov 2019 - Today, BASF officially launched its smart Verbund project in Zhanjiang, Guangdong province, China, and commenced building its first plants. The plants will produce engineering plastics and thermoplastic polyurethane (TPU) to serve the increasing needs of various growth industries in the southern China market and throughout Asia.

Active and Intelligent Packaging in Pharmaceutical Market Leaders