Candy And Snack Food Pouches Market

Candy And Snack Food Pouches Market Analysis

The Candy And Snack Food Pouches Market size is worth USD 4.02 Billion in 2025, growing at an 3.92% CAGR and is forecast to hit USD 4.87 Billion by 2030.

The candy and snack food pouch market growth is primarily driven by increasing demand for snacks and candies across various regions. The pouch is an efficient packaging type in the industry. Different brands offering candy and snacks are focused on innovating new solutions as manufacturers pursue expansion methods such as developments, product innovation, and more.

• Candy and snack food pouches have become popular among consumers as the material is lightweight and easier to handle. Even significant manufacturers have preferred to use plastic packaging like stand-up pouches, owing to the lower cost of production. ​
• Various advanced, cost-effective, and sustainable packaging solutions are emerging, and sustainable plastic packaging is being accepted globally as a product. This has led major players, such as Amcor, to introduce new pouch formats to cater to the demand for candy and snack packaging.​
• Pouches are experiencing a surge in demand and consumer interest in the region under study. This renewed enthusiasm for pouches can be linked to several factors. Introducing advanced packaging machinery has increased production and filling speeds, along with enhanced sealing efficiencies. Furthermore, technological innovations have bolstered the functionality of pouches, notably improving the heat and puncture resistance of the laminate materials used.
• The confectionery market is vast and more significant than in years past, from hard candies to chocolates. The candy corner is filled with long-established brands such as Mars and Hershey's and new artisanal and local brands competing in the market. Even food brands that haven't traditionally entered the candy space are making sweet treats to capture market share.
• The growing inclination towards a circular economy and rising carbon footprint force the regulatory bodies to take strict measures against single-use plastic wrappers in candy and snacks. Governments across the nations have responded to public concerns regarding packaging waste, especially plastic packaging waste, and are implementing regulations to minimize environmental waste and improve waste management processes.

Candy And Snack Food Pouches Market Trends

Shaped Pouches to Witness Growth in the Industry

• Ease of use of pouches, affordability, and increasing demand for packaged snacks are the significant factors driving the expansion of the market. The need is also driven by the pouches' different closure options, such as spouts, zippers, and notches. Consumers benefit from these features as shaped pouches take up less space at home or on the go and are easy to dispose of. Its flexibility, convenient set-up, resealability, and lightweight properties make it popular with retailers, brand owners, and consumers.
• Manufacturers produce shaped pouches in a variety of shapes and sizes. Many sellers opt for these pouches, as their unique shapes enhance the aesthetics of the products, making them more appealing. Whether designed to stand upright or lay flat, shaped pouches, including a three-sided seal pouch, can be tailored to suit any desired form.
• According to the National Confectionaries Association, in April 2023, sales of chocolate and candy reached USD 42.6 billion in 2022. Americans celebrate the seasons longer and on a bigger scale. Valentine's Day, Easter, Halloween, and the winter holidays significantly increased chocolate and candy purchases last year. This is undoubted because 78% of consumers believe that sharing or gifting candy is a significant tradition. Such industry growth would leverage the candy and snack pouches market.
• Moreover, shaped pouches offer a unique way to make products stand out on crowded store shelves. Shaped pouches can bring more brand identity and attention as their shapes are easy to remember and recognize, helping to build brand awareness faster. This shape can also improve the user experience of add-on/enclosure packaging functionality.
• According to Agriculture and Agri-Food Canada, retail sales of sugar confectionery by category, lollipop sales were USD 828.1 million in 2023 and are expected to reach USD 855.8 million in 2024. Similarly, other categories of sugar confectioneries, such as mints, toffees, and boiled sweets, also witnessed growth in 2024. Therefore, a rise in confectioneries would push the demand for pouches over the forecast period.

Europe to be the Largest Growing Market in the Industry

• Consumers' tastes and inclination toward candy and snacks are the reason behind the region's market growth. Additionally, increasing health concerns and a simultaneous increase in consumers' cravings for various chocolates and candies, including low-calorie and sugar-free candies and snack products, caused an upliftment of the market. ​​
• Gifting tradition, especially chocolates, is driving the European market due to the substantial presence of the high-income group and the group's lavish lifestyle. Nonetheless, the advanced packaging assortment of artisanal chocolates is also widely retailed due to the demand for variants in one pouch.
• Further, in February 2023, Europe Snacks entered the UK market by acquiring Kolak Snack Foods, backed by Apax. The acquisition of Barts, expected to close in March 2023, is another step in expanding the Group's presence in the UK, where the product portfolio is highly complementary. Combining the two UK operations will enable the Group to serve its existing customers better and generate growth through a broader range of delicious snack products and a market-leading innovation pipeline. Such collaborations would help the pouch market grow in the regional snacks market.
• Also, according to Confectionery Packaging Europe, healthy growth for most end-user markets, such as sweets, chocolate, and fresh foods, has increased production. The increased demand for lightweight and easily transportable, customer-friendly products is a significant factor behind Europe's market is its high share in the global confectionery packaging market. Therefore, the increased need for extended product shelf life, rising standards of hygiene, and customers' focus on ease of use are primarily driving the studied market. ​
• According to the European Snacks Association, consumers of all ages relish savory snacks during various European eating occasions. For instance, on-the-go consumption is standard in the UK, with snacks providing a quick energy boost or a daytime treat. In 2023, Europe's savory snacks market had a retail value of approximately EUR 40 billion (USD 43.29 billion), accounting for nearly 3.5% of the continent's food and beverages market.

Candy And Snack Food Pouches Industry Overview

The Candy and Snack Food Pouch Market is fragmented, with major players such as Amcor Plc, Huhtamaki Oyj, Berry Global, Mondi Group, and Toppan Inc. Owing to the growing need for pouches, these companies have a competitive advantage through innovations in the industry.

• July 2024 - Amcor partnered with Lorenz to transform the packaging of its Lentil-Coated Peanuts, introducing a more sustainable, recycle-ready solution. Through its collaboration with Amcor, Lorenz is advancing its commitment to sustainable packaging solutions across its entire portfolio. Launching Amcor's AmPrima recycle-ready packaging for Lentil-Coated Peanuts signifies a pivotal milestone in this journey.

Candy And Snack Food Pouches Market Leaders

Candy And Snack Food Pouches Market News

• April 2024: Perfetti Van Melle, one of the world's largest confectionery manufacturers, is seizing the opportunity to cater to a younger audience with the introduction of two new products: the Mentos Fanta Pouch Bag and the Mentos Fruit Mix Pouch Bag. These new pouch bags will enhance Mentos' visibility across the confectionery aisle, increasing the likelihood of shoppers choosing. Mentos' Pouch Bags aim to deliver a delightful burst of fruity freshness, perfect for sharing with friends and family.
• June 2023: Walki, in partnership with Rovema, introduced a new pouch concept designed for packaging nuts, chocolate, dried fruits, and other snacks. This pouch is touted as both easy to open and recyclable. According to Walki, the pouch utilizes a newly developed LDPE-based film layered with an MDO-PE laminate. Its mono-material design ensures compatibility with the PE recycling stream. The pouch features a laser preformation at the center of its side gusset fold.