North America Bacon Industry

North America Bacon Market Analysis

The North America Bacon Market is expected to register a CAGR of 3.9% during the forecast period.

• Consumers increasingly demand ready-to-eat and ready-to-cook meat products with better taste and quality. The increase in consumer awareness and acceptance regarding the convenience of meat products is an important factor driving the market's growth.
• As consumers of all age groups in the region seek convenient ordering options, many food retailers, such as McDonald's, are focusing on adopting kiosks so that customers can customize their orders and save time by avoiding standing in queues to place orders. Also, there is a growing market for bacon due to the popularity of pizza, breakfast sandwiches, appetizers, and hamburgers featuring bacon.
• Moreover, out-home consumption through various food service channels, such as quick-service restaurants, increased in the past few years. This led to the food service operators opting for various marketing strategies to broaden their consumer base and consolidate their business in the country. The bacon market is predicted to rise due to rising consumer demand for bacon at breakfast.
• Due to customers' shifting dietary patterns, meat-based breakfasts, like bacon, are in higher demand over other breakfast options, including pancakes. Also, consumers are seeking breakfast options like on-the-go food products because of their hectic lifestyles. However, the significant sodium and fat content of bacon increases the risk of heart disease and high blood pressure. Rising consumer knowledge of these effects has been slowing the bacon market's growth.

North America Bacon Market Trends

Increasing Preference for Premium Bacon Products as Breakfast Option

• Due to shifting preferences, palates/tastes, and the desire to try new products, consumers in the region have started choosing breakfast alternatives that contain meat, such as bacon. To increase customer satisfaction, fast-food restaurants like Burger King, Carl's Jr., and McDonald's have expanded the variety of bacon options available on their meal menus with different flavor profiles in North America.
• With breakfast appearing on more menus across restaurants, the food service outlets are incorporating more items, such as bacon, and creating meals in different flavor profiles, such as maple bacon, to satisfy the breakfast cravings of consumers willing to try new products. This may help the outlets to expand their customer bases with dynamic product offerings. In addition, the demand for bacon is increasing as consumers become more aware of and accept convenience meat products with better flavor, quality, and shelf life.
• Also, the market is growing due to consumers' rising intake of meat products like bacon due to their adoption of the paleo and keto diet plans. To expand their product offerings and keep ahead of the competition, several market leaders are also creating new variants of their products, such as low-calorie and gluten-free bacon.
• Globally, consumers have also started opting for breakfast from food service outlets, such as quick-service restaurants (QSRs), to eat on the go, thus, paving the way for the outlets to include more bacon-based breakfast options. However, new goods, such as turkey bacon, have opened up new avenues for market expansion.

Online Sales Dominated the North American Market

• The region witnessed an increased interest in barbecue and pork-centric global dishes, which fueled the growth of several pork varieties and dishes in the past few years. The various pork varieties include bold, premium bacon varieties, such as applewood smoked bacon, thick-cut bacon, and candied bacon.
• The increasing consumption and preference for a variety of bacon enabled the manufacturers of bacon to develop new products with a blend of various flavors to meet the growing consumers demand. Additionally, manufacturers are also focusing on adopting various processes to develop new bacon products with added taste and flavors.
• Additionally, consuming fresh foods have several positive health effects. Americans eat fresh food for a variety of health benefits, but primarily to feel good and have more energy. All product categories in the online fresh food market have increased significantly in recent years. For instance, in 2021, according to a McKinsey survey in the United States, over 67% of consumers purchased fresh meats online, followed by 65% of deli meat online purchases. Therefore, the online fresh food business is expected to expand during the forecasted period in this region.
• Moreover, the United States' large young population, which constitutes most of the consumer base, has further facilitated this growth. In October 2021, Delivery Hero acquired Hugo's food and grocery delivery verticals and expanded its footprint in Central America and the Caribbean.
• Various online food delivery service providers are experimenting with innovative food delivery methods via self-driving cars, drones, and robots, positively influencing market growth. The significant urban population, busy lifestyles, and increasing penetration of the internet and smartphones are some of the key drivers that have driven the growth of online food/grocery delivery in the region.

North America Bacon Industry Overview

The leading players in the bacon market enjoy a dominant presence in the region. These players focus on leveraging opportunities posed by untapped markets to expand their product portfolio to cater to the requirements of various segments, such as soups, burgers, and sandwiches. Furthermore, global players are increasing their investments to expand their footprint to leverage opportunities in the North American bacon market. Key players, such as The Kraft Heinz Company, are focusing on the social media platform and online distribution channels for their online marketing and branding of their products to attract more customers. Major players are also focusing extensively on providing consumers with innovative and exotic flavors while including additional benefits in each product.

North America Bacon Market Leaders

North America Bacon Market News

• June 2022: Umaro Foods' novel seaweed bacon was launched in several renowned United States restaurants. Umaro Foods introduced seaweed-based bacon into three US restaurants for the first time, allowing customers to try the brand's novel protein. UMARO bacon was featured in various specialty dishes at San Francisco's Michelin-starred Sorrel Restaurant, New York City's Egg Shop, and Nashville's D'Andrews Bakery and Cafe. The company intends to expand into more restaurants in the Bay Area, Los Angeles, and elsewhere.
• March 2022: Seaboard Foods, based in Merriam, Kan., launched its "top tier" of bacon under its Prairie Fresh USA Prime brand. The bacon brand extension began after the corporation introduced the pork brand.
• February 2022: Tyson pledged to invest USD 1.3 billion in automation over the next three years to increase manufacturing capacity and efficiency. In October 2022, Tyson said the new Kentucky bacon production plant would use "state-of-the-art" robotics and automated technologies.