South Africa Stevia Sweetener Industry

South Africa Food Sweetener Market Analysis

The South Africa Food Sweetener Market is expected to register a CAGR of 5.8% during the forecast period.

• South African Food Sweetener market is the largest market in Africa holding around15% of the African market.
• The increasing levy on sugar is also a factor that leads the manufaturers to use sweeteners. Due to the increasing levy manufacturers are trying to reduce the sugar content, and in turn, the calorie content, but without compromising the taste of the final product.
• Even with high growth rates and higher consumption rates, consumers no longer want to consume artificial ingredients and controversy surrounding the possible health effects of artificial sweeteners are hindering the market.

South Africa Food Sweetener Market Trends

Stevia Is The Growing Sweetener Type

Stevia a natural sweetener, otherwise known as stevia rebaudiana, is known worldwide for its sweet plant leaves. Companies, such as Purecircle are investing heavily in R&D to meet the global demand for plant based sweetener across the entire food and beverage industry. Stevia, has been approved for use in South Africa with the recent promulgation (10 September 2012) of new sweetener regulations. Regulations Relating to the Use of Sweeteners in Foodstuffs, allows the use of extracts of Stevia rebaudiana, in composition and quantities in line with Codex standards, in food and beveglobal stevia consumption could eventually replace 20% to 30% of all dietary sweeteners in the nexrages.

Beverage Segment Is One Of The Major Application Area

Intakes of soft drinks, colas, other sweetened carbonated beverages, and fruit drinks with added sugar have increased dramatically, especially among youth, whereas the intake of milk has declined.The intake of beverages has changed dramatically over the past few decades, coinciding with an increased prevalence of obesity. the South African Revenue Services (SARS) announced that it will start to collect sugar tax from all sweetened beverages, excluding 100% fruit juices. Due to recent studies on the detrimental health impact of beverages containing artificial sweeteners, consumers are increasingly turning to new products, such as ready to drink herbal teas, functional beverages, etc.

South Africa Food Sweetener Industry Overview

South Africa Food Sweetener market is a fragmented with the presence of various local and major players. Players are coming up with various sweeteners to expand their product portfolio and dominate the market. Players are also focusing on natural sweeteners since consumers are more attracted towards natural label.

South Africa Food Sweetener Market Leaders