Asia Pacific Poultry Industry

APAC Poultry Market Analysis

The APAC Poultry Market is expected to register a CAGR of 7.8% during the forecast period.

Asia Pacific is expected to witness substantial growth in the poultry products market. With the increasing popularity of poultry meat, rapid urbanization, and rising disposable income, the demand for poultry has witnessed significant growth across developing countries of the Asia Pacific region. Furthermore, the poultry industry plays a crucial role in and fastest-growing agriculture sector in achieving food security, higher incomes, and farmers' welfare. Advancements in breeding technologies and a growing share of cold storage and transport facility farmers have further evolved the poultry industry in the Asia Pacific region. In the Asia-Pacific region, China and India's countries hold a significant share of the poultry market, rapid world's According to the National Action Plan for Egg and Poultry 2022 prepared by the Department of Animal Husbandry, more than 80% of poultry output, particularly in the broiler segment, is produced by organized commercial farms, Major poultry companies have vertically integrated operations which comprise poultry meat production.

The rising consumer health consciousness, coupled with the escalating inclination towards protein-rich food products, is primarily driving the poultry market in the region. Additionally, the increasing exposure to global cuisines, changing consumer food habits, and growing adoption of an eggetarian diet propel the demand for chicken meat and eggs. Furthermore, improving consumer living standards and elevating preferences for healthy lifestyles are significant growth-inducing factors. Apart from this, the launch of numerous initiatives undertaken by the government to encourage poultry farming in the country is also bolstering the market growth. Although there is an increasing demand for poultry products, the increasing vegan trend might impact the market growth in the future.

APAC Poultry Market Trends

Increasing Demand for Poultry Products

The poultry sector in the Asia Pacific region has entered a mass scale of production, strongly driven by demand through in-house consumption or the growing share of food service outlets. According to Agriculture & Livestock Industries Corporation data from 2021, Japan produced 750.92 million broiler chickens in 2021. Additionally, innovative breeding techniques are being used by the breeders due to which healthy and fresh poultry animals are being used. Furthermore, the demand for processed poultry products and snacks is also increasing in the region owing to its convenience and rising disposable income. Market players in the region are launching new processed poultry products due to which the demand for poultry is increasing. The foodservice restaurants like Burger King, KFC, and others are using fresh chicken in their food products. For instance, in November 2021, KFC Japan added a new Chicken Fillet and Menchikatsu Sandwich to their menu.

India Holds Largest Market Share

India has been a growing industry in terms of both poultry production and consumption. According to Ministry of Agriculture and Farmers Welfare (India) data from 2022, the number of eggs produced in India was 129.6 billion in 2022. Preference for fresh or chilled meat products is gaining interest in the emerging local butchers and is driven by new certified product offerings in the country. Fresh poultry is excessively consumed in the country since the availability of slaughterhouses is mainly found near consumer vicinity. Increased consumption of broiler meat and eggs is a result of the industry for food services, which is expanding rapidly and includes fast food restaurants, chain restaurants, and restaurants. Both traditional Indian non-vegetarian cuisine and fast food recipes in India include broiler meats and eggs, making them a substantial component of the cooking process.

Foodservice channels, such as KFC and Domino's Pizza, also added new meat products to their menus, and they are expected to add more to cater to the demand. Companies are also focusing on product launches to satisfy consumer demand, for instance, in April 2022, Hartmann India Ltd launched New Egg trays 'HIL-Medium' & 'HIL-Large'. Hartmann's Indian team co-developed new egg trays for 30 eggs (Medium & Large sizes). Using an existing new product as a base for development had been better suited for the specific needs in India which propelled the market growth.

APAC Poultry Industry Overview

The Asia Pacific Poultry market is highly fragmented and competitive, with the presence of local and international players. On the other hand, local players have well-established reputations in the regional markets and can easily cater to different types of consumers. The major players operating in the Asia Pacific Poultry Market are Suguna Foods, Cargill, Tyson Foods, Inc., VH Group, and NH Foods Ltd., adopting strategic approaches such as product launches, expansion, and partnerships to gain market share. For instance, in December 2021, Suguna Foods, a market leader in the Indian poultry sector, went for a brand restructuring and launched a new brand, Delfrez, in the processed food segment. Delfrez offers both online and offline retail formats and has various poultry products from the house of Suguna.

APAC Poultry Market Leaders

APAC Poultry Market News

• In October 2022, Vow, an Australian cultured meat start-up opened the first of two planned cultured meat facilities. The facility, Factory 1, can produce 30 tonnes of cultured meat a year, making it the largest plant in the Southern Hemisphere. Plans for Factory 2 were advanced, with the first stage of production scheduled for 2H FY24. It would be roughly 100 times the scale of Factory 1.
• In October 2022, Tyson launched namesake processed meat products in Malaysia, including seven products in the range comprised of chicken nugget classic fried chicken, BBQ roasted chicken drumstick, chicken kara-age, crispy chicken stripe, and grilled tender chicken, all the products are halal certified.
• In September 2022, Tyson Foods launched fully-cooked frozen chicken products in Malaysia. They utilized the signature triple coating technology to achieve maximum crunch and the vacuum marination method to ensure tender, juicy bites.