Europe Collagen Peptide Products Market

Europe Collagen Peptide Products Market Analysis

The Europe Collagen Peptide Products Market is expected to register a CAGR of 6.1% during the forecast period.

European consumers are changing their food consumption patterns and largely consume collagen peptides-based dietary supplements to improve bone health and muscle growth. Further, consumers' shift toward natural products has pushed the demand for free-from solutions in collagen peptide segments, which promotes the number of new product launches with clean labels including non-GMO, sugar-free natural ingredients, infused with hydrolyzed collagen, etc. For instance, in November 2020, Life Extension launched a new hydrolyzed collagen peptide supplement for skin and joints. Marine-sourced collagen peptide is becoming a prevalent source among manufacturers, as it utilizes unused fish parts, thereby encouraging environmental sustainability. Moreover, it provides enhanced functional benefits, thus, gaining the traction of consumers and making it the fastest-growing segment.

The rising consumer interest in sports nutrition and skin care products is anticipated to drive the sale of collage peptides products over the medium term. Collagen-based skincare products are already popular among women consumers as it helps to protect skin from aging and cell damage. Thereby, high consumer awareness about the health benefits offered by collagen peptides are favoring the sales growth of collagen peptide products in European countries.

Europe Collagen Peptide Products Market Trends

Rising Interest of Women Consumers in Collagen-Infused Health Supplements

In the fast-paced world, consumers are more inclined toward a healthy lifestyle as a result the consumption of health supplements has increased drastically. In recent years, collagen peptides-infused dietary supplements have witnessed higher demand among women consumers owing to the growing desire to prevent premature aging, along with the growing preference for natural, safe, and effective beauty solutions. This has led the key players in the market to expand their portfolios to include collagen peptide products in order to place themselves in a strong position in the fastest-growing market segment. For instance, in March 2021, Dose & Co, the United Kingdom-based wellness startup launched a new collagen powder supplement blend targeted toward skin and hair health.

Further, several research studies state that the consumption of collagen-peptide supplements enhances the bone mineral density of the lumbar spine in postmenopausal women. In addition, the collagen peptides aid in the treatment and prevention of osteoporosis as a result it propels the market growth in the European region. Similarly, fitness enthusiasts and athletes are seeking collagen peptide-based nutritional supplements in order to increase the muscle recovery rate.

Italy Holds the Major Market Share

By country, Italy is expected to account for the largest share of the collagen peptide market followed by Germany and the United Kingdom. This growth is majorly due to the increasing adoption of collagen peptide-based products in various forms such as powdered health supplements, functional drinks, and beauty shots. The diverse applications of collagen, ranging from skin to bones, and increased awareness about its benefits among Italian consumers have played a key role in meeting the daily requirement of the region's aging population, which in turn, has significantly accelerated the growth of the market studied. A survey of supplement users commissioned by Swiss multinational Lonza and conducted by the Natural Marketing Institute (NMI) found that seven out of 10 consumers in Italy would consider purchasing a joint health product.

Further, marine-based collagen peptide products are largely preferred as they are known to have high bioavailability, and can be more easily digested, absorbed, and distributed throughout the human body. Some of the brands offering marine-based collagen peptide products are Golden Greens, Vital Proteins, BioPharma, Revite, and SkinGlo.

Europe Collagen Peptide Products Industry Overview

The Europe collagen peptide products market is fragmented with the presence of numerous local and global players. Product innovation in terms of flavor and format is one of the key strategies adopted by companies to sustain in the competitive market. Key players in the market studied include Nestle SA, Nutraformis Limited, Carlyle Group, Revive Naturals LLC, and Rejuvenated Ltd among others. The prominent industry participants are also introducing vegan variants, observing the growing consumer preference for plant-based supplements. For instance, companies, like Rejuvenated, offer 'skin perfecting complex,' a completely vegan formula to boost collagen levels and promote flawless skin.

Europe Collagen Peptide Products Market Leaders

Europe Collagen Peptide Products Market News

• In June 2022, Vital Protein unveils the launch of Vital Proteins collagen peptide-based dietary supplement in lemon flavor.
• In March 2022, the UK-based collagen supplement producer Pura Collagen introduced new immune support collagen-peptide supplements in the market.
• In June 2021, BDF Naturlagen has introduced marine-based collagen peptide powder which is made from the skin of deep-sea ocean fish such as cod, pollock, and haddock.