NA Freeze-Dried Foods Market

NA Freeze-Dried Food Market Analysis

The North America Freeze Dried Products Market is expected to register a CAGR of 6.87% during the forecast period.

• There has been a surge in the market for preserved food owing to the trend of increasingly busy lifestyles. This, in turn, has resulted in increased demand for quick meal solutions and convenience food. Since preserved food products are easy and fast to prepare, they offer a perfect solution to this problem. Furthermore, freeze-dried fruits and vegetables in North America have gained popularity in the bakery, confectionery, and breakfast cereals segments over the years.
• Manufacturers are expanding their product portfolio with the launch of freeze-dried foods to cater to the growing demand in the region. The increased pace of logistics transportation with e-commerce platforms prompts manufacturers to launch their products online through their company website.
• Health and wellness concerns have gained momentum among consumers in recent years. They largely seek to consume natural ingredients that provide health benefits to meet their nutritional requirements. Consumers are encouraged to opt for food products containing natural and nutritional ingredients, like freeze-dried fruits and vegetables. Moreover, due to their convenience, longer shelf life, and sensory quality, freeze-dried product is widely preferred in the food industry.

NA Freeze-Dried Food Market Trends

Rising Consumer Expenditure on Convenience Food Products​​

• The growing middle-class population and the availability of products from international players in the region increased the demand for freeze-dried foods. Moreover, consumers in the country opt for freeze-dried products as they have become an easy meal choice, are convenient, and provide a long shelf life. Products like freeze-dried yogurt are also delicious, on-the-go snacks consumed during lunches and car trips, making it a popular product in North America.
• The market is primarily driven by rising expenditure on food and beverage, introducing products with longer shelf lives, increasing impulse purchasing, and growing demand for convenience foods that can be prepared quickly due to a shortage of available time.
• For instance, per the data cited by the Bureau of Labour Statistics, an average American spent USD 159.09 on prepared frozen foods annually in 2021. Owing to fast-paced lifestyles and the need for a quick meal among adults, there has been a growing demand for healthy and convenient food that can be consumed instantly. Frozen food products are considered to provide that benefit as most of them can be cooked within less time for consumption. These factors have been propelling the market growth.

United States Holds a Prominent Share in The Market

• In the United States, consumers are increasingly demanding freeze-dried foods like gluten-free mozzarella cheese that are used for making meal preparations easier, owing to the hectic lifestyle of individuals. Also, with many manufacturers in the country expanding their product portfolio by launching freeze-dried foods, the market is set to grow rapidly in the region.
• There has been a surge in the market for preserved food owing to the trend of busy lifestyles. Thus, it has increased demand for quick meal solutions and convenience food which uses freeze-dried fruits and vegetables as an ingredient.
• Manufacturers are expanding their product portfolios with the launch of freeze-dried fruits and vegetables to cater to the growing demand in the country. Food created from natural resources is receiving much attention in the country. This has prompted market participants to introduce a wide range of freeze-dried fruits, including exotic and tropical fruits, orchard and citrus fruits, and berries.
• Additionally, they are increasingly substituting natural tastes and colors for synthetic flavors and preservatives. According to the Bureau of Labour Statistics, in 2021, the average annual expenditure on frozen fruits amounted to USD 49.14 per consumer unit in the United States.
• The increased use of freeze-dried fruits and vegetables for manufacturing ready-to-eat meals, confectionaries and bakeries, and juices has further driven the market in the United States.

NA Freeze-Dried Food Industry Overview

North America's freeze-dried product market is highly competitive owing to the presence of multiple regional and multinational companies offering a wide range of freeze-dried products and trying to maintain their leadership position in the market. Major players in the market include European Freeze Dry Ltd., Harmony House Foods, Inc., Freeze-Dry Foods, Ltd., Kanegrade Ltd., and Nagatanien Holdings Co., Ltd. Emphasis is given to the companies' merger, expansion, acquisition, partnership, and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers and strengthening their hold over online and offline marketing.

NA Freeze-Dried Food Market Leaders

NA Freeze-Dried Food Market News

• June 2022: Conagra brands launched a summer line-up of new product innovations in the United States and worldwide. Conagra Brands' latest food products are a broad collection of single-serve and multi-serve frozen meals from leading brands such as Healthy Choice, Marie Callender's, Banquet, Frontera, and more.
• June 2022: White Castle partnered with Bellisio Foods to bring White Castle Chicken Rings to the frozen food aisle of retailers across the United States. White Castle Chicken Rings come in original and spicy varieties. They consist of white meat chicken formed into a ring shape, lightly breaded, and deep-fried.
• January 2022: Crispy Green, a New Jersey-based company, unveiled the latest flavor of its freeze-dried snacks, Piña Picante, a product line of dried pineapple snacks. The product is made with a clean-label product with simple ingredients and shelf-stable packaging.