North America Dairy Protein Market Analysis
The North America Dairy Protein Market is expected to register a CAGR of 6.21% during the forecast period.
North America is a highly matured market for whey protein, with over 1,000 whey-containing products, entering the market every year. The North America dairy industry can help formulators meet consumer demand for clean labels and day-to-day convenience at production scale. Consumers can easily incorporate whey protein into their diets, by directly combining it with smoothies, yogurt, oatmeal, pasta, and more, to increase their protein consumption throughout the day.
Increasing consumer awareness, especially for functional foods and dietary supplements, has been a major factor for market development in recent times.
North America Dairy Protein Market Trends
Widespread Applications of Dairy Protein in Performance Nutrition to Boost Revenues
Dairy proteins are uniquely positioned to add nutrition to food products with low protein content. North America dairy protein manufacturers are finding ways to provide consumers with more options, and are developing innovative products that incorporate dairy proteins into various snacks, baking mixes, beverages, sports nutrition products, and more. For example, whey protein-based products are increasingly being used in the sports nutrition industry. This includes products such as whey protein bars, powders, and drinks.
Consumers in the current market place are affected more by interactive labelling. Manufacturers in the sports nutrition industry are focusing more on the packaging of the products, including an appealing labelling, making it easy for the consumers to know what ingredients they are consuming, and ensuring the safety of product to themselves.
United States Leads the North America Dairy Market
North America Dairy Protein Industry Overview
Some of the Major players in the North America Dairy Protein Market are Dairiconcepts, Devondale Murray Goulburn Co-Operative, Erie, Foods Inc., Fonterra, Grassland, Glanbia, Idaho Milk, Laïta Group, Milk Specialties Inc., Sole Mizo, and Tatura Milk Ind, among others.
North America Dairy Protein Market Leaders
Dairiconcepts
Devondale Murray Goulburn
Laïta Group
Erie Foods Inc.
Fonterra
- *Disclaimer: Major Players sorted in no particular order
North America Dairy Protein Market News
In 2019, Arla group introduced whey protein hydrolysate without the bitter taste, across all its operating countries including United States. Its' new 100% whey protein hydrolysate Lacprodan® HYDRO. PowerPro is 50% less bitter than comparable products, with a similar degree of hydrolysis
In 2017, Arla foods, a Denmark based dairy products manufacturing company, launched a new whey protein solution to ensure that the protein bars stay soft for at least a year. The company developed Nutrilac PB-8420, a whey protein to ensure that the protein bars retain a cohesive texture for 12 months.
