Europe Low-Calorie Sweeteners Market

Europe Low Calorie Sweeteners Market Analysis

The Europe Low-Calorie Sweeteners Market is expected to register a CAGR of 6.22% during the forecast period.

• The rising rate of obesity, diabetes and other health problems in the region which leads to financial strain on healthcare providers of meeting this challenge, thus the consumers of the region are seeking for low-calorie food and other consumable products. Thus, driving the low-calorie sweeteners market.
• In Europe, the regulatory bodies provide provision for growth of the market, thus aiding the local players to enter the market. However, the stringent and changing regulations in Europe may also hamper the market growth in the forecast period.
• Moreover, the rising market in Europe for low-calorie sweeteners has also created immense opportunities for global players to extensively expand their business in the region. Thereby, making expansion as one of the most adopted strategies by the leading players together with product innovation, merger and acquisition, partnership, and others.

Europe Low Calorie Sweeteners Market Trends

The Application in Beverage Segment Drives the Market

Presently, there are eleven low-calorie sweeteners approved for use in soft drinks in Europe such as Acesulfame K, Aspartame, Stevia, Sucralose and others. These low-calorie sweeteners, after attaining government authorization, are widely used in the production of soft drinks. The European soft drink industry has long been involved in a continuous process of removing added sugar from its products and introducing low or zero calories varieties on the market, thus driving the application in the beverage sector. These low-calorie sweeteners are clearly indicated in the labeling of the products according to European food labeling legislation indicated as 'With sweetener(s)' next to the description of the product. Therefore, with the rising consumer knowledge regarding low-calorie sweeteners, the market is witnessing growth.

Germany is the Largest Market in the Region

In the European region, Germany is the largest market for low-calorie sweeteners. An increase in the consumption of processed food products coupled with a decline in the consumption of sugar due to the rising health consciousness in the country is boosting the market. The manufacturers operating in the country are undertaking huge amounts of R&D activities, which, in turn, are expanding the production of low-calorie sweeteners in the country. For instance: In June 2018, a Germany-based biotechnology company, c-Lecta, developed a new method (a process based on the enzymatic treatment of precursors of these sweeteners, which makes it possible to convert the precursors into a better-tasting sweetener, efficiently) in partnership with an ingredient supplier to help expand the production of a new plant-based sweetener, i.e., stevia. Moreover, the rising educational efforts by the German food and drink industry is projected to drive the usage in various industries. This is likely to present considerable future opportunities for the manufactures of low-calorie sweeteners in the market.

Europe Low Calorie Sweeteners Industry Overview

The Europe low-calorie sweeteners market is highly competitive due to the presence of various international, regional and local players. Key players in the market are Cargill, Archer Daniels Midland Company, Tate & Lyle PLC, Roquette Frères, Ajinomoto, and others. Acquisitions, new product launches, joint ventures, and expansion are the most preferred growth strategies. The key players are focusing on manufacturing natural source of low-calorie sweeteners to match the current trend of the market.

Europe Low Calorie Sweeteners Market Leaders