North America Low Intensity Sweeteners Industry

North America Low-Calorie Sweetener Market Analysis

The North America Low-Calorie Sweeteners Market is expected to register a CAGR of 5.62% during the forecast period.

• North America holds some of the largest economies of the global market, especially the United States and Canada. The consumers are increasingly inclining towards healthy diets in the form of low-calorific food and beverages. Thus, significantly driving the market.
• By Application, the beverage segment is widely driving the market studied owing to consumer demand for diet or low-calorie drinks such as coke, and other soft drinks. Recently, sucralose replaced aspartame in the soft drink application.
• The dominance of global players in the region forms a competitive market. Moreover, the companies are also investing in research and development in order to satiate the surging demand and generate higher revenue.

North America Low-Calorie Sweetener Market Trends

Aspartame Holds the Prominent Share of the Market

Aspartame caters low calories to its products for it is about 200 times sweeter than table sugar and thus, North American consumers are likely to use much less of it to maintain their healthy diet. Aspartame is also approved as a general-purpose sweetener by the FDA, thus gaining consumer trust. Additionally, the surging food and beverage sector of the region due to the higher economy in the region also contributes to the application of aspartame in various food and beverage sectors including bakery, confectionery, and others. The approval for the use of aspartame in carbonated beverages and carbonated beverage syrup bases augmented the application in the beverage sector, therefore, driving the market growth.

United States is the Largest Market in the Region

Consumers in the United States market are increasingly seeking plant-based zero-calorie sweeteners, in order to live a healthier lifestyle. In this regard, a growing number of food and beverage manufacturers are introducing zero-calorie sweeteners to help them achieve these goals. For example, in November 2019, a joint venture called Avansya was established between Cargill and Royal DSM, which initiated the production of stevia sweetener at the first commercial-scale fermentation facility in the United States. The facility is specialized in producing EverSweet™, a non-artificial, zero-calorie stevia sweetener. EverSweet is GRAS and FEMA GRAS approved for use in food and beverage products in the United States and Mexico and additional regulatory approvals for use in other countries are underway.

North America Low-Calorie Sweetener Industry Overview

The North America low-calorie sweeteners market is dominated by players such as Cargill Incorporated, DSM, Ajinomoto, Tate & Lyle, ADM and others. Leading players are engaged in various strategies such as product innovation, expansion, partnership and others in order to maintain their position in the market. For instance, in November 2018, Cargill Incorporated and Royal DSM announced a partnership to produce highly sought-after, sweet-tasting molecules, such as steviol glycosides Reb M and Reb D through fermentation, giving food and beverage manufacturers an even more scalable, sustainable, and low cost-in-use solution under one brand name, EverSweet, thus driving the market share.

North America Low-Calorie Sweetener Market Leaders