GMO Labeled Food Industry

GMO Labeled Food Market Analysis

The GMO Labeled Food Market is expected to register a CAGR of 7.1% during the forecast period.

• With the increase in desire for clean labels and growing awareness of the ingredients used, the consumer demand for product's ingredient list, provenance, manufacturing process, shipping, storage, and safety standards, is rapidly growing.
• GMO Labeling includes origin, ingredient lists, warehouse, manufacturing process, shipping, and testing, which help the consumer to get the product they are purchasing and know what is in their food. According to a study by the Pew Research Center, 57% of Americans believe GMOs are unsafe to eat, and 67% of American support GMO labeling. This indicates that the consumers want to be informed about their product.
• Several government regulations are another driving factor behind GMO labeling. Countries like the European Union, Australia, and Japan have strict government regulations for GMO labeling. This growth in consumer awareness is immensely supported by various regulatory and non-government organizations, like Organic Consumers Association, etc., that actively create awareness and fight for the labeling rules for a product. Health and safety concern among consumers is the main factor behind GMO labeling.

GMO Labeled Food Market Trends

Growing Consumer Awareness about labelling

• There has been a rapid increase in organizations dedicated to food safety and quality and clean labels representing the aspirations and needs of society at a large scale.
• Consumers want more information about a product's constituent list, provenance, manufacturing process, transportation, storage, and safety testing regarding GMO labeling. In Canada, support for obligatory labeling of all types of GMOs is relatively consistent across demographic groupings, with just minor differences among regions, genders, and age groups.
• As customers become more concerned about healthy edible items, food manufacturers focus their efforts on GMO labeling. Consumers have a right to know whether their products contain transgenic chemicals, allowing them to make informed judgments about the risks and advantages.
• According to a survey conducted by International Food Information Council (IFIC) in 2021, approximately 51 percent of participants in the United States stated that when shopping for food or beverage products, the nutrition facts label, typically on the back or side of the product packaging, has the most significant impact on their purchasing decisions.

Europe hold major share in GMO Labeled Food Market

• Europe region is the most mature and developed economy. A consumer with a high income prefers health over price. Therefore, the GMO-labeled market is witnessing growth in this region. Mandatory labeling rules usually apply based on the GMO percentage of any specific ingredient in a food product. However, others apply to the complete food item. The most stringent regulations, such as those in the European Union, Saudi Arabia, Turkey, and Australia, have a 0.9% threshold.
• When surveyed by World Wide Fund for Nature (WWF) in the summer of 2022, some 30 percent of respondents in selected European Union countries mentioned that unclear labeling on food products is a factor that prevents or stops them from eating types of food that are better for the environment and are more sustainable.
• Hence, with increased consumer awareness about labeling and escalated trends of non-GMO foods, it becomes even more essential for food makers to focus their efforts on GMO labeling.
  Therefore, the factors mentioned earlier are anticipated to drive the global GMO-labeled food market in the region in the coming years.

GMO Labeled Food Industry Overview

The GMO labeled food market is competitive, with the dominance of significant market players like General Mills, Campbell Soup, Danone, Kellogg Company, and ConAgra Foods Inc. The growing consumer demand for non-GMO foods has led to manufacturers launching products with GMO labeling to gain a more consumer base. Growing consumer interest in food safety has propelled high technological advancements, thereby driving the GMO-labeled food market in both developing and developed countries.

GMO Labeled Food Market Leaders

GMO Labeled Food Market News

• February 2023: Danone, a leading food and beverage company, announced it would invest up to USD 65 million over the next two years to create a new production line in Jacksonville, Florida. The investment will support Danone North America's long-term growth strategy and deliver key benefits across the U.S. business, including advancing operational excellence, accelerating the company's sustainability goals, and driving cost efficiencies.
• June 2022: Packaged food major Kellogg split into three independent companies focusing on global snacking, North American cereals, and plant-based foods.
• August 2021: Walmart launched a new line of great-value products that will provide all the products with labeled GMO or NON-GMO products new line.