UAE Cereal Bars Market

UAE Cereal Bar Market Analysis

The UAE Cereal Bar Market is expected to register a CAGR of 6.5% during the forecast period.

• Increased influence of westernization and demand for on-the-go healthy breakfastare various factors driving the market. Busy lifestyle demanding nutritional packaged products fueled the market demand.
• In the segmentation font,cereal bars made of granola and muesli are observing strong growth over the years, owing to its taste, nutritional value, and functionality. Cereal bars infused with organic ingredients, like dried fruits among others, are observed to be gaining demand during the forecast period.

UAE Cereal Bar Market Trends

Convenient On-The-Go Breakfast Demand

Increased influence of westernization and busy working style, there is a growing demand for on-the-go breakfast snacks. About 50% of the population in UAE are below 30 years age who prefer snack as a healthy and fun option. With the growing demand, sales for packaged biscuits and snack bars is increased in recent years in the country. The sales of cereal bars are going to increase as consumers prefer it as a primary choice among available snack bars like energy bars, protein bars in the market. Innovative flavors, packaging, and convenience for on-the-go breakfast are going to fuel the growth of the market further during the forecast period. Innovative flavors, packaging, and convenience for on-the-go breakfast are going to fuel the growth of the market during the forecast period.

Expanded Retail Channel Drives Impulse Purchase

Convenience stores and Supermarkets drive the sale in the distribution channel. Online retail sales of cereal bars recorded an impressive growth rate of 26%, during 2012-2017, in UAE. At present, stores are heavily flooded with all types of snack bars, like protein-rich bars, nutritious bars, gluten, and sugar-free bars, which attract various groups of consumers to convenience stores. Cereal bar addresses the need for on-the-go snack food products, which makes it one of the common items in convenience stores. These factors increase the sales and manufacturers reap the rewards of the same. However, online sales hold around less than 1% of the Cereal Bars sales driven by increased brand availability and convenience. Various international players are entering the Cereal Bar market through online channels mitigating the requirement for physical stores.

UAE Cereal Bar Industry Overview

The UAE Cereal Bar market is competitive with many foreign players occupying major share. Innovative product launch and clean label ingredients are the various strategies adopted by these players. Major players includeBe Natural,General Mills, Inc.,The Kellogg Company,Clif Bar & Company,Nestle,Weetabix Food Company andMusclePharm Corporation.

UAE Cereal Bar Market Leaders