China Food Sweeteners Market

China Food Sweetener Market Analysis

The China Food Sweetener Market is expected to register a CAGR of 1.01% during the forecast period.

The demand for food sweeteners is increasing in China due to the increasing consumption of sugar-based products like food and beverages. Due to rising urbanization, the growing middle-class population, the increasing number of working women, and the rise in disposable income, the demand for processed, packaged, and convenience food is increasing. Owing to this, the demand for sugar-based solutions and products is increasing among market players. Additionally, health-conscious consumers are opting for the consumption of products that are prepared with clean labels and natural ingredients due to which demand for natural sweeteners is also increasing in the country.

Furthermore, the application of sweeteners in different industries like pharmaceuticals, cosmetics, food, beverages, bakery, confectionery, and many more is increasing as they are calorie-free and do not add value to the products. China is said to be one of the largest producers of sweeteners in the world. The popularity of high-intensity sweeteners like stevia, xylitol, and others is growing rapidly in the country due to their sustainability and increasing demand for sugar-enriched beverages and soft drink products. The market players are focusing more on the incorporation of natural sweeteners in their products. For instance, in July 2022, Chinese beverage giant Genki launched a sugar-free cola-flavored drink in the market. these drinks are made without adding any preservatives and with the use of natural sweeteners like sugar alcohols. Over the medium term, the demand for food sweeteners is expected to increase owing to the increasing consumption of processed food products and the increasing demand for natural sweeteners in the market.

China Food Sweetener Market Trends

Growing Diabetic Population

According to the International Diabetes Federation, China is witnessing a significant increase in the proportion of the diabetic population. According to International Diabetes Federation data from 2021, 140.87 million adults in China are diabetic. Due to rising disposable income and changing lifestyles, consumers are shifting to the consumption of fast food and convenience food. Additionally, the increasing influence of western culture is also influencing the consumption habits of people in the country and their demand for sugar-sweetened beverages and soft drinks is increasing. Owing to this, the demand for food sweeteners, especially natural sweeteners is increasing in the country. Food sweeteners do not add any calories to the food but they impart a sweet taste therefore they can be consumed by diabetic people as well. The market players are innovating the products with the use of sweeteners in food products to increase sweetness without changing the calorie count.

High Intensity Sweeteners Holds the Largest Market

The demand for HIS (High-Intensity Sweeteners) is likely to increase significantly over the medium term. The demand for high-intensity sweeteners like stevia is growing in the country owing to nutritional benefits and its sustainability. Stevia-based sweeteners are being used in food and beverages owing to the consumer demand for clean labels and natural ingredients in their products. The market players are launching new Campaigns for sustainable stevia production to have good-quality sweeteners. For instance, in June 2021, Tate & Lyle Plc launched a sustainable stevia program to gain economic benefits from the production of calorie-free sweeteners. Additionally, other sweeteners like xylitol are being used in different applications like oral hygiene products, pharmaceuticals, cosmetics, and toiletries. Over the medium term, the demand for these high-intensity sweeteners is expected to increase owing to their applications in different industries.

China Food Sweetener Industry Overview

China's food sweeteners market is fragmented with global and regional players dominating the market. The leading players in this segment are Cargill Inc, Archer Daniels Midland Company, Sunwin Stevia International, Inc., Ingredion Incorporated, and Tate and Lyle Plc. Companies are bringing innovations in stevia-derived products to meet the consumer demand for non-caloric natural sweeteners. Additionally, research and development initiatives from the market players to launch sustainable and organic sweeteners in the market are also driving the market growth.

China Food Sweetener Market Leaders

China Food Sweetener Market News

• In July 2022, Sweegen Inc launched Bestevia LQ, a collection of liquid stevia-based sweeteners. the sweeteners are designed to use in carbonated soft drinks, confectionery items, liquid sweeteners, dessert toppings, and concentrated fruit/flavored syrup. the company claims that the product meets the regulatory standards for countries in the Asia Pacific.
• In February 2022, Sweegen launched the sweetener Brazzein in collaboration with Conagen, Bedford. The company claims that brazzein is a zero-calorie, high-intensity, and heat-stable protein, brazzein is 500 to 2,000 times sweeter than conventional sugar.
• In February 2021, Dupont's Nutrition & Biosciences merged with International Flavors & Fragrances Inc., a company that offers food additives, including sweeteners, in the Chinese market. The combined company could continue to operate under the name IFF.