APAC Nutricosmetics Products Market

Asia-Pacific Nutricosmetics Market Analysis

The Asia-Pacific Nutricosmetics Market is expected to register a CAGR of 9.24% during the forecast period.

Increasing awareness on the links between food consumption and enhanced beauty in the region coupled with the consumer's concern toward various skin problems caused by nutrient and vitamin deficiencies like wrinkles, dark spots, aging, and hair loss among others has been increasing the demand for beauty food products, in turn, create demand for nutricosmetic products in the Asia-Pacific region. Similarly, consumer's are considering nutricosmetic products as a convenient way to promote healthy skin without the tedious nightly routine which is supporting the growth. Additionally, with the rise of holistic beauty and health, the nutricosmetics market is growing and becoming increasingly competitive. Due to increasing knowledge regarding the advantages of nutricosmetics for nails, hair, and skin, it is predicted that the market for nutricosmetics in the Asia-pacific region majorly in countries like China, Japan, and India would grow substantially.

Moreover, with the growing interest of people in natural, vegan, and organic products, nutricosmetics made of natural ingredients and sustainable are gaining more popularity in the region. A few trends like cruelty-free and environmentally friendly manufacturing are further driving the growth of such products in the region. With this growing demand for natural products, many new manufacturers are eager to offer such products to target the appropriate consumer base. For instance, in India, SkinLab offers a wide range of nutricosmetic supplements that it claims are vegan & cruelty free supplements. The terms natural, plant-derived, organic and non-GMO are becoming increasingly visible and more in demand when it comes to beauty supplements which is expected to generate more new opportunities and a consumer base for the players in the region.

Asia-Pacific Nutricosmetics Market Trends

Rising Demand For Skin Care Products

Growing urbanisation, increasing working population, rising purchasing power and escalating ageing factor in the countries like Japan and China have been driving the market growth in the region. The growing desire among individuals to look better and maintain their skin health to avoid any undesired skin concerns rising the demand for skincare nutricosmetics in the region. Additionally, rising working population in the region has created a situation for the need for maintaining the skin and hair health which is eventually driving the market's growth in the region. For instance, according to NITI Aayog, over 516 million people were employed across India in financial year 2021, an increase from the previous financial year in which there were only 511 million employed people in the nation. These factors have been rising the demand for skincare nutricosmetics in the region as they have been found to be the easiest way to promote and maintain skin health. Hence, many manufacturers in the region are focused on expanding their product portfolios into nutricosmetics categories. For instance, in November 2022, Colorbar, one of India's leading cosmetic brands, has launched miracle gummies as part of its wellness range. Focusing on a holistic approach towards health and beauty, the company launched five variants fulfilling diverse needs. Its offerings included Hey Gorgeous (for glowing skin), Wow Skin (for cleansed skin), and Love is in the Hair (for hair) among others. Such developments happening in the region are expected to further aid the market to penetrate thus driving the market's growth.

Japan Market for Nutricosmetics is the Growing at a Faster Pace

The nutricosmetics market in Japan is growing at a faster pace featuring a wide assortment of products in various categories, including functional food and beverages, and nutritional and dietary supplements. Additionally, general tendency of Japanese consumers to include dietary supplements in their daily routine to support and maintain health is also driving the demand for nutricosmetics in the country. For instance, according to Healthcare Works Design, in 2021, the dietary supplement market in Japan was valued at around one trillion Japanese yen. The supplements market grew steadily for a past few years without any decline. In line with this, consumers in the country are also becoming more concerned about maintaining their skin and hair due to the change in lifestyles. This clearly depicts the growing market for quality nutricosmetics those aid in skin and hair health.

Moreover, as the market for nutricosmetics is on a growing curve, many major companies in the country are focused on launching their own brands that solely offer nutricosmetics thus aiming to target a larger consumer base to garb the major market share. For instance, in November 2021, Shiseido, one of the major skincare manufacturers in Japan launched a new ingestible beauty brand, Inryu. The brand is said to improve the overall health of the skin from the inside. The company claimed that when the line of supplements offered by the brand were taken consistently, they spreads beauty ingredients throughout the body and allows consumers to shine with an inner luster every day. Such initiatives by major companies in the country are further expected to promote nutricosmetics to new consumers aiding the market to grow further during the forecast period.

Asia-Pacific Nutricosmetics Industry Overview

The Asia-Pacific nutricosmetics market is fragmented and highly competitive, with the strong presence of regional and global players, where the demand is mostly driven by beauty enhancement and clean label claims. With the growing demand for nutricosmetics, key players like Dabur India Ltd, Shiseido Cosmetics, FANCL International, Inc., Jebsen Consumer Products Co.. Ltd., and Amway Corporation are following various strategies like mergers and acquisitions and research and development (R&D) to cater to the growing demand in the market. Major players in the market are focused on increasing their market shares by catering their products to a wide consumer base. They are keen on offering products with different flavors and multi-functional properties thus trying to penetrate the market.

Asia-Pacific Nutricosmetics Market Leaders

Asia-Pacific Nutricosmetics Market News

• In November 2022, Japanese supplement and beauty brand, KINS Co. Ltd, announced its expansion into Singapore and the launch of its skincare line in the Lion city. KINS specialises in subscription-based products that use probiotics to improve health and wellness.
• In January 2022, A new start-up from China, Ortu, has released a clean label skin health supplement on Tmall, a Chinese online retailer. The company announced that its products will cater to all genders, ages and skin colours, and eschewing the traditional lightening claims.
• In December 2021, Wellness and Skincare brand 'Entice' launched its specially curated supplements and efficacious product ranges in Indian market. The brand launched its website in July 2021 with the aim to bring groundbreaking results in the skincare realm. The company have launched a new product range that comprises Entice glow white tea which is claimed to be a mystic blend of white tea rich in antioxidants.