Vietnam Two-wheeler Food Delivery Service Market

Vietnam Two-wheeler Food Delivery Service Market Analysis

The Vietnam Two-wheeler Food Delivery Service Market size is estimated at USD 2.10 billion in 2025, and is expected to reach USD 4.54 billion by 2030, at a CAGR of 16.68% during the forecast period (2025-2030).

The Vietnam two-wheeler food and grocery delivery service market is undergoing significant transformation, fueled by rapid urbanization, tourism, growing consumer demand for convenience, and the ongoing digitalization of retail and food services. Two-wheelers have long been the backbone of last-mile delivery across Vietnam’s cities and towns due to their agility, affordability, and adaptability to narrow streets and congested traffic. Their importance has further increased as e-commerce, online food ordering, and grocery delivery platforms continue to expand aggressively, meeting the evolving lifestyle needs of the Vietnamese population.

According to the General Statistics Office (GSO) of Vietnam, the country’s total retail sales reached nearly USD 252 billion in 2024, with the food and foodstuff category alone growing by 10.8% year-over-year.

Market expansion is being supported by Vietnam’s strong two-wheeler production ecosystem, the country’s tourism sector, and ongoing investments in road infrastructure, which are enhancing connectivity across regions. Rising smartphone penetration, combined with increased digital payment adoption, has led to greater demand for online food and grocery deliveries, creating robust growth opportunities for logistics operators and delivery platforms.

As of 2024, Vietnam tourism received more than 17.5 million international visitor arrivals and had approximately 88.38 million internet users, reflecting the country's strong digital integration. Additionally, over 2.65 million motorcycles were sold in 2024 alone.

However, the sector is not without its challenges. Traffic congestion, particularly in major urban centers such as Hanoi and Ho Chi Minh City, poses significant operational hurdles, leading to delays, higher delivery times, and increased operational costs.

Furthermore, the surging demand for faster, same-day delivery services, particularly in the online grocery and food delivery sectors, is intensifying competition. Customers expect rapid, affordable, and high-quality delivery experiences, pushing companies to optimize their logistics operations, invest in technology, and innovate their service models. Players who can effectively combine sustainability initiatives with operational efficiency are likely to emerge as market leaders in the coming years. For instance,

In September 2024, South Korea’s Lotte Group launched its Lotte C&F buy now, pay later (BNPL) app, marking its entry into Vietnam’s growing short-term consumer financing market. The service allows nearly 10,000 monthly users at Lotte Mart’s online stores to defer payments for purchases like food, groceries, electronics, and home appliances. Highlighting that only 10% of Vietnamese consumers own credit cards, Lotte C&F targets middle-income shoppers seeking flexible payment options for everyday items and low to mid-value purchases.

Major players in the Vietnam two-wheeler food delivery service market include GrabFood, ShopeeFood, Be Food, and, Delivery K.

Vietnam Two-wheeler Food Delivery Service Market Trends

Grocery Delivery is the Largest Segment by Application

In Vietnam, the two-wheeler delivery market is undergoing a notable transformation, with grocery delivery taking center stage as the primary growth catalyst. Urbanization, coupled with evolving consumer habits in cities like Hanoi and Ho Chi Minh City, has spurred a heightened demand for convenient shopping solutions.

Consequently, online grocery platforms are capitalizing on this trend, utilizing two-wheelers for swift deliveries.

Boosted by rising internet penetration and the ubiquity of smartphones, online grocery services are flourishing. More consumers are gravitating towards digital platforms for their everyday needs, appreciating the ease of home delivery. This shift gained momentum during the pandemic, underscoring the value of contactless shopping. For instance,

Vietnam's internet penetration surged from 68.7% in 2019 to 78.1% in 2023, underscoring the nation's swift embrace of the internet and its pivotal role in propelling the online delivery market.

In response to this burgeoning demand, delivery firms are expanding their fleets and bolstering their infrastructure. Innovations like battery-swapping stations for electric scooters are being rolled out, aiming to boost efficiency and minimize downtime. These strides elevate service quality and resonate with broader environmental sustainability objectives.

Technology's infusion into the delivery realm is proving indispensable. Enhancements such as real-time tracking, route optimization, and digital payment methods are not only refining operations but also enriching the customer journey. These technological leaps are rendering grocery delivery services increasingly dependable and accessible to a wider demographic.

Moreover, collaborations between delivery platforms and local retailers are broadening product selections and ensuring prompt deliveries. By teaming up with supermarkets and grocery outlets, delivery services can offer an expanded product range, catering to a spectrum of consumer tastes.

The two-wheeler grocery delivery market in Vietnam is poised for sustained growth, driven by technological advancements, strategic collaborations, and evolving consumer preferences.

Ho Chi Minh City is the Leading Province

Ho Chi Minh City has solidified its status as the epicenter of Vietnam's burgeoning two-wheeler food delivery market. With its dense population and a lifestyle that prioritizes convenience, the city has become a magnet for food delivery services.

Major players, including GrabFood and ShopeeFood, have set up substantial operations, capitalizing on the city's robust infrastructure and consumer appetite.

Ho Chi Minh City, driven by its surging population, bustling urban lifestyle, and swift urbanization, is witnessing a meteoric rise in its food delivery service market. The increasing demand for convenient food options aligns with the city's fast-paced lifestyle, making it a key driver for market growth. For instance,

Ho Chi Minh City's population jumped from 8.6 million in 2020 to 9.6 million in 2024, reflecting not only the city's rapid urban expansion but also the growing consumer base fueling the development of the food delivery market.

With a growing population, the city's narrow streets and heavy traffic have made two-wheelers ideal for delivery services. Motorcycles and scooters navigate congestion efficiently, ensuring timely food deliveries.

As Vietnam's food delivery services experience rapid growth, Ho Chi Minh City stands out as a significant contributor. Residents, especially younger demographics and professionals, increasingly rely on food delivery apps, drawn by the convenience and diverse options.

Technological advancements and strategic partnerships have further fueled the expansion of food delivery services in Ho Chi Minh City.

Companies are rolling out battery-swapping stations for electric scooters, boosting delivery efficiency. These innovations not only elevate service quality but also resonate with environmental sustainability efforts.

Despite its rapid growth, the food delivery sector faces challenges. Rising operational costs and intense competition are squeezing profit margins, while high commission fees from delivery apps hinder profitability.

As Ho Chi Minh City drives Vietnam's food delivery market growth, addressing operational hurdles and fostering sustainable practices are crucial for long-term success.

Vietnam Two-wheeler Food Delivery Service Industry Overview

The Vietnam two-wheeler food delivery service market is highly consolidated. The major players in the market are GrabFood, ShopeeFood, Be Food, and Delivery K. The players are actively investing in technology and innovating their service models. For instance,

• In September 2024, South Korea’s Lotte Group launched its Lotte C&F buy now, pay later (BNPL) app, marking its entry into Vietnam’s growing short-term consumer financing market. The service allows nearly 10,000 monthly users at Lotte Mart’s online stores to defer payments for purchases like food, groceries, electronics, and home appliances.

Vietnam Two-wheeler Food Delivery Service Market Leaders

Vietnam Two-wheeler Food Delivery Service Market News

• April 2025: Grab announced the launch of several new products and features on its website at its first-ever GrabX product showcase. The company introduced GrabFood for One, a feature through which individual customers get affordable meal options with no minimum order requirement and low delivery fees.
• October 2024: Be Group launched a new feature – ‘Personalized Food Collection’, to meet the food delivery requirements of customers who order food repetitively. With its latest launch, beFood seeks to transcend traditional food delivery, cultivating a community where users can effortlessly select meals and transform mealtime into a shared experience with fellow food enthusiasts.