Automotive Advanced Seating Industry

Automotive Advanced Seating Market Analysis

The Automotive Advanced Seating System Market is expected to register a CAGR of 7.70% during the forecast period.

• The global COVID-19 pandemic had a significant influence on the market; with manufacturing activities halting, disruptions in the global supply chain, and a fall in vehicle sales, the automotive advanced seating business experienced a revenue decline. However, in response to the pandemic, there has been an increased emphasis on hygiene and cleanliness, and the market is likely to rise significantly throughout the forecast period due to rising vehicle sales and technological advancements.
• With the increase in demand for safety and comfort features for the automobile user to enhance the experience of the driver as well as the co-passengers. With the inclusion of high-end technologies like connected cars and autonomous driving vehicles, which are used in luxury and premium cars, the demand for advanced seating systems will grow gradually.
• However, the inclusion of advanced technologies like advanced seats in automobiles may increase the overall cost of the vehicle, which can impact the demand side of the market.
• The demand for the market is high in Europe, followed by the North American region, because the major original equipment manufacturers (OEMs) for Luxury cars are present in these two geographies, and the spending of these major players on research and development of the latest technology in advanced systems is generating demand for the market.

Automotive Advanced Seating Market Trends

Luxury Cars Driving the Growth in the Market

• The advanced seating systems market is majorly driven by demand for luxury cars , as these features are likely to increase the cost of vehicles and hence not preferred by economy or mid-level car owners.
• Significant growth of tangible luxury offerings in vehicles, shifting consumer preferences from sedans to SUVs, and increasing disposable incomes of consumers have been propelling the demand for luxury cars worldwide.
• For instance, in 2022, the BMW Group sold nearly 2.4 million passenger vehicles globally. In the fourth quarter, the Group reported significant sales growth of 10.6%, with 651,798 vehicles delivered to customers. Daimler, the parent company of Mercedes, recorded a sales figure of 2.0 million Mercedes-Benz luxury cars in 2022. Furthermore, Rolls-Royce achieved its highest-ever annual sales in 2022, delivering a total of 6,021 motor cars, up 8% in 2021.
• These premium car manufacturers offer advanced features for their customers to enhance the customer experience, comfort, and, most important safety of the riders. For instance, in July 2022, Bentley Motors installed their most advanced seat, "the Airline Seat," in their Bentayga EWB. The company claims that the Airline Seat Specification includes world-first auto climate sensing and advanced postural adjustment systems.

Europe is Expected to be the Largest Market

• The Europe region is expected to grow with the highest compound annual growth rate (CAGR) for the automotive advanced seating system market. The growth in the Europe region can be attributed to the presence of many premium vehicle original equipment manufacturers (OEMs) in the region and their spending on new technology, comfort, and safety-related components in the vehicle to enhance the experience of their end users to increase the demand.
• For instance, in June 2022, Grammer AG (Grammer) announced the establishment of the Ergolab at its headquarters in Ursensollen, Germany, to produce ergonomic and comfortable seats. Team members at the Ergolab work on research and pre-development projects, as well as rigorous comfort and ergonomic testing on prototype and series production seats and components.
• The demand for premium vehicles is also forcing OEMs to enhance the user experience and safety of the end-users in the region. These seats incorporate various features and functionalities to enhance comfort, safety, and convenience for occupants.

Automotive Advanced Seating Industry Overview

The major players in the Automotive Advanced Seating System Market are Lear Corporation, Continental AG, Faurecia, Toyota Boshaku, NHK, and others. These players are investing heavily in research and development and product innovation to gain a competitive edge over other players.

For instance, in January 2022, Toyota Boshaku Corporation developed seats and interior components for the new LEXUS NX. These seats boast various features, such as an electric retraction mechanism and improved cushioning that effectively distributes body pressure across the buttocks area.

The major players are also entering into strategic partnerships and acquisitions to develop innovative products to enhance the user experience and attract more demand. For instance, in November 2022, Lear Corporation (Lear) made the strategic announcement of acquiring InTouch Automation, a supplier of complex automated testing equipment and Industry 4.0 technologies that are essential to the production of automotive seats.

Automotive Advanced Seating Market Leaders

Automotive Advanced Seating Market News

• April 2023: Faurecia announced the launch of Zero-Gravity Captain Chair, a rear passenger seating solution in China. The Captain Chair by Faurecia may be set to Zero Gravity, which reclines the seat to an almost entirely flat angle. NASA designed this stance after studying its astronauts in microgravity conditions.
• October 2022: Magna International Inc. announced a joint venture agreement with Guangdong Huatie-Tongda Express Train Systems Inc. (Huatie) in China to develop innovative seating solutions to meet future mobility needs.